All posts by MyAmazonGuy

Georgia Manufacturing Alliance Partners with MyAmazonGuy – How Manufacturers can Sell on Amazon

Register to learn how to sell on Amazon for Manufacturers event here.

Manufacturing Event to Learn How to Sell on Amazon:
Tuesday, May 22nd, 2018
7:30 AM – 9:00 AM
The 1818 Club
6500 Sugarloaf Parkway Media Room
Duluth, GA 30097

In this video I sit down with Jason Moss, CEO of Georgia Manufacturing Alliance. We announce a new partnership where I will be helping GMA members launch their products on Amazon. Come to the event to learn the basic process and apply it to your own business, or hire me to help.

Georgia still manufacturers! There are 10,000 manufacturers in Georgia!

https://buyfromga.com/
https://www.georgiamanufacturingallia…
http://myamazonguy.com/

Steven Pope, “My Amazon Guy”, will teach you how to launch products on Amazon and accelerate your sales growth through advertising, listing optimization, and logistics. He has helped more than 50 brands obtain their goals. He grew his own business, Fine Occasion, to 500k annual sales and has extensive corporate experience working as an eCommerce Director and Marketing Manager.

With know-how on multiple fronts he specializes in growth hacking. Execution is what sets “My Amazon Guy” apart from other consulting agencies, and he will give you a guideline to get started. Steven will cover these important topics with plenty of Q & A to address what is important to you!

Topics that will be covered:

How to launch products on Amazon
Marketing on Amazon to increase sales
Overcoming the complications of selling on Amazon
How you can get started today
AGENDA

7:30 – 8:00 am Registration, Breakfast, Buy From Georgia Initiative

8:00 – 8:30 am How to Launch & Sell Your Products on Amazon

8:30 – 9:00 am Wrap Up and Q& A
Category
Howto & Style
License
Standard YouTube License

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Amazon Accounting – Interview with Tyler Jefcoat CEO of Seller Accountant – Profit, Taxes, Books

I sit down with Tyler Jefcoat, CEO of Seller Accountant, which does ecommerce bookkeeping. As both an Amazon business owner and Amazon consultant I ask Tyler about several important areas that impact Amazon sellers and business owners.

1. How to calculate profit
2. When you should you start paying yourself, take profits?
a. Is it pie in the sky? Can you do both?
3. Importance of quality books
4. What is the best way to manage cash?
5. How to make investment decisions? Weather storms vs investing in growth and automation efficiency and profitability of business.
6. Sales tax properly

Important accounting questions to ask yourself: Will it increase my sales/save me time?/speed velocity to collect money/improve quality of life?

Measure every quarter with every expense for each of those questions.

https://www.taxjar.com/ – automatically file tax quarterly/monthly. Where are the states you have nexus in?

You can reach Tyler for a free ecommerce accounting consultation at http://selleraccountant.com/

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How to Remove Amazon Seller Feedback Negative Ratings and Reviews to Increase Conversion Rates and Buy Box Percentages

Customer Feedback Check Guide

Follow step by step process shows how to remove negative feedback by on Amazon, which will help your seller score and increase sales on Amazon. It can impact your buy box percentages and conversion rates.

 

The first time using this guide it is recommended you review the last 365 days of feedback and remove all negative feedback going from most recent backwards: https://sellercentral.amazon.com/gp/feedback-manager/view-all-feedback.html/ref=fb_fbmgr_vwallfb?ie=UTF8&dateRange=&descendingOrder=1&sortType=Date

Following catching up negative feedback removal, this process should be completed once a week ongoing by customer service. Especially to help customers who are not happy!

 

  1. Create a weekly calendar reminder to check Amazon feedback.
  2. To check feedback click here on Amazon Seller Central front page
  3. Click on the order ID of any negative customer feedback.
  4. (Optional) Research customer issue, respond to customer privately.
  5. (Mandatory) Ask for Amazon to remove feedback by submitting an FBA ticket. Remove any 3 star, 2 star, and 1 star reviews. (4 star reviews and 5 star reviews are good and should be left alone)
    https://sellercentral.amazon.com/cu/contact-us?ref_=ag_contactus_shel_xx
  6. Type order ID In select next
  7. Regardless of what the customer wrote in the feedback, submit a request to remove it to Amazon.


  8. Select reason for removing feedback, most likely “product feedback” and hit send
  9. Most of the time Amazon will simply remove the feedback and it will cross it off your seller score.

Keep removing feedback as it comes in once a week.

Seller feedback is public facing. Shoot for a 98% or better rating.

 

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Enhanced Content – How to Build Content on Amazon?

Enhanced content is the “From the Manufacturer” section on Amazon. It displays toward the bottom of the detail page of an ASIN. Enhanced content can help improve conversion rates, and branding.

My favorite examples of enhanced content are Qwest Chips and Crafthouse. Qwest Chips uses one of the templates Amazon provides, and they go well in depth. Crafthouse used a custom template and just loaded 3 banners. You can do anything you want with enhanced content, images and descriptions.

How to build enhanced content:

    1. You need the brand registry for your brand. If you don’t have this, you file for it at brandregistry.amazon.com – which requires a trademark that matches your brand letter for letter.
    2. To start enhanced content, it’s built product by product (sku by sku) at https://sellercentral.amazon.com/enhanced-content/ When you go there type in the sku you want to do and it will load these templates to choose from:

Design tip: You can copy enhanced content from another sku.

3. Plug and play your assets, similar to how I explain in the storefront article and video.

4. Publish. It takes Amazon 3-4 days or so to accept your enhanced content.

There are many things to be aware of when making enhanced content. Do not include trademark symbols, your website information, or violate any typical Amazon T&C.

Hire a consultant today to help you get your brand registry and enhanced content live.

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Pros and Cons of Starting Your Own Amazon Account vs Leveraging Another’s

It recently dawned on me after setting up a couple dozen seller central accounts that not every seller really needs their own account. And while there are pros and cons to both options, starting your own account, vs leveraging another seller central account, many first time sellers may want to consider using someone else’s. What I mean by using someone else’s seller account is – sell your products at wholesale to another retailer on Amazon. Or give them a rev share. They handle keeping stuff in stock, all the customer service messages, reviews, marketing etc.

You can open a Seller Central account here.

If you are a manufacturer or wholeseller and have never sold on Amazon before, you should at the very least hire a consultant (such as myself…). Whether you launch your own account, or leverage another seller’s depends on your mission and resolve.

 

 

 

 

Pros of using your own seller account:

  1. Visibility into daily sales
  2. Control
  3. Everything is tied to single tax id
  4. You can spend more marketing dollars out of your own pocket

Pros of leveraging another’s account:

  1. Save $40 per month in Amazon seller account fee
  2. Less time required and far less setup
  3. Customer service messages, shipments, and other items are more easily handled for me as a consultant (less $ you have to pay me)
  4. Faster sales velocity due to prior account history
  5. Marketer likely knows how to better spend dollars to get sales

How many skus do you have?

  1. If you have 10 or less skus and sales under 50k a year – you should use someone else’s account.
  2. If you have 10+ skus and sales over 50k a year – you should be on your own seller central account.

Distribution control and MAP can also impact which direction makes the most sense.

Problems that can come up when you open a Seller Central Account:

  1. Identity documents Amazon requests don’t match and you can’t finish setup
  2. Multiple accounts. If your email or phone number are attached to another seller account you may get flagged and unable to sell.
  3. Bad bank account information
  4. Tax ID issues

If you run into any of these issues I can help you sort them out steven@myamazonguy.com

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Logistics Expert Interview – What Amazon Sellers Need to Know About Importing?

Questions discussed in this video:

  • What does every Amazon seller need to know about importing?
  • How long does it take?
  • What problems come up?
  • Quality control issues
  • Private labelers selling on Amazon, should you hire a logistics expert?

My guest Ruby can be reached at mayford2@gmail.com. Ruby has been doing logistics and importing for 20 years.

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Should I Merge Duplicate Listings on Amazon? How Do I Merge Duplicate Listings in Seller Central?

The answer to this question, should I merge duplicate listings on Amazon, depends upon your relationship to these listings. Duplicate listings come about for various reasons. Sometimes other retailers load their own UPC codes, and duplicate the data on purpose – to achieve 100% buy box potential. This is of course against Amazon terms and conditions, but it happens. Other times retailers will list their items under a different brand, again against Amazon terms and conditions but it happens. In less nefarious instances, listings can get duplicated for a variety of corrupt or bad data instances.

Watch this video to walk through the quandary of duplicate listings.

So should you merge the listings?

If you are the manufacturer:

Yes. 100% of the time. No questions. That’s because a single listing will have a higher BSR (ranking) on Amazon and generate more exposure and sales.

If you are the wholesaler:

Same answer as manufacturer. Unless you allow white labeling. Often wholesalers will avoid managing MAP and just let the listings chaoticly exist to avoid the effort of crowd control. But same benefits apply here.

If you are the retailer:

Depends. If both listings are clean, and there are no MAP issues, you should consider it. However, if you’re the only prime seller on your listing, and your BSR is higher, and there are prime sellers on the other listing, there is no net benefit to you as a retailer to merge it. Often retailers will negotiate with manufacturers to go about these mergers despite this, to gain other benefits such as limiting the # of FBA partners they engage with, or inside discounts. So if you are a retailer with a tight relationship with the manufacturer you can consider this measure.

Duplicate Listing Example:

How do I know if there are duplicate listings?

My tool of choice is Scan Power. There are many tools out there to consider. But whatever tool you use – you upload a simple UPC list. The tool crawls the UPCs across Amazon, and spits out an excel sheet for you to comb through.

How do I merge listings?

From the Scan Power, or other tool download, Highlight duplicate UPCs in the UPC column, and determine the highest ranking ASIN. Open Seller Central and file a ticket to merge the listings.

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How to do Keyword Research – Website & Amazon

Doing keyword research is the best way to do SEO and optimize your product titles and copy “to sell more products to more people more often for more money.” Quote by Harry Joiner.

There are a few tools you can use to help you with your keyword research:

  1. Google Adwords Keyword Planner
  2. Jungle Scout Chrome Extension
  3. Jungle Scout Web App

This video walks you through how and why to use these tools. If you follow this advice it will skyrocket your organic traffic to your products and help push your sales!

 

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