New Portfolio Amazon Advertising Campaign Management with Seller Central

Contact MyAmazonGuy at www.myamazonguy.com/contact – Advertising Setups for $500.

Portfolios are brand new, not every account has them yet. Check your account in seller central by going to advertising, campaigns, and on the left hand side you can see whether your account is enabled.

These will primarily help you divide your campaigns into sections to know results, cap budgets, and other reporting tools and control at a higher level than campaigns. Previously you could only control keyword bids, campaign budgets. This helps Amazon catch up to many of the Google tools out there.

 

Amazon help file on portfolios: https://sellercentral.amazon.com/gp/help/help-page.html?itemID=200663330

 

Previous advertising videos:
-Advertising framework, segmentation by manual/auto/brand/competitor: https://www.youtube.com/watch?v=9U4hdo__SRE
-Beta advertising automatic campaign targeting: https://www.youtube.com/watch?v=S2ESzzbjxG8
-Beta product targeting on sponsored ads https://www.youtube.com/watch?v=JOXomqC-jgc&t=5s

 

Beta Amazon PPC Advertising New Auto Campaign Targeting Seller Central, Match Targeting

Amazon just launched a new targeting capability for Auto campaigns in seller central. If you need help setting up an advertising campaign, we charge $500 for an ad setup. Contact me at https://myamazonguy.com/contact/

Additional ways to target my ads? Sign me up, it’s a no-brainer to do. It allows us to segment better and control our ad spend and see where better results come from with some additional bidding features. Previously auto campaigns were a black hole, and could only be managed with negative keywords and bidding. We used them historically for keyword discovery.

4 types of Amazon Auto targeting:
– Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
– Close match: We’ll show your ad to shoppers who use search terms closely related to your products.

 

 

How to Fix an Account Suspended upon Creation of a Seller Central Amazon Account

Sorry to hear about your account suspension. Below are a list of questions to help you identify why the suspension occurred. You will want to email seller-performance@amazon.com to request the suspension be lifted. Because of the nature of suspensions, you need to email Amazon directly from your end with the admin email of the account in question. (The email you used to register for Seller Central)

 

  1. Is your IP address used on any other seller central accounts?
  2. Is your bank account used on any other seller central accounts?
  3. Is your email address tied to other Amazon accounts?
  4. Is your cell phone used in the 2 step verification tied to any other Amazon accounts?

 

If the answer to the above 1-4 is yes, write to seller-performance@amazon.com and ask for reinstatement of your account, and state that you are unsure of the reason it was suspended but that it may be because you have logged into another person’s account. State that you do not have multiple accounts.

 

  1. Do you sell on any other Amazon accounts?

 

If yes, request approval from Amazon by emailing seller-performance@amazon.com to sell on multiple accounts and share that each has their own business structures, unique banks, and unique items.

 

If the answer is no the above, you should write seller-performance@amazon.com and ask why the suspension occurred. Also call Amazon seller support and ask, they may be able to tell you.

 

It will take 14 days on average to fix the suspension. Email every 2-3 days requesting an update and restating your position. Within the first response from Amazon you will get an automated email that won’t make sense, keep emailing.

 

MyAmazonGuy charges by the hour and usually can help with suspensions for $500 total cost. However you may find it in your best interest to try the above advice first. If you want to hire us though contact us here: let me know.

Walmart Questions & Answers from Walmart Seller Central Q&A

Walmart eCommerce is up and coming. From a recent webinar where a Walmart insider answers questions, these were the top questions and answers:

 

Image result for walmart seller central

  1. Do I need to submit items to be a part of campaigns?
    1. Only for manual campaigns (algo campaigns will pull in items based on attributes)

                                                    i.     CM’s or CS’s may reach out to you for items

                                                   ii.     You can also present items to them – just ask for their preference on how to do this

 

  1. Who pays for shipping if you qualify for the Walmart free 2 day shipping program?
    1. This is seller funded
    2. If you use 3rd party service Deliverr you are eligible for discounts – article on this attached on Resources slide

 

  1. Are Marketplace sellers eligible to participate in sponsored Ad’s
    1. As of right now, no, but it may be an option in the future

 

  1. Is Walmart planning to develop a program similar to Fulfilled by Amazon?
    1. Not at the moment

 

  1. How do I submit to affiliates
    1. This will differ by division, reach out to your CM or CS
    2. Men’s has a template to fill out, please reach out to me for it if you are interested

 

  1. How do I opt in for the Walmart free 2 day shipping program?
    1. Go to seller center to view your delivery metrics and see if you qualify
    2. Request access through the shipping settings page on seller center

Launching on Amazon is getting Harder – Do it Now Before it’s Too Late

Amazon is entering the maturity phase of it’s business. They’ve won the eCommerce game, and they’ve won the retail game. They’ve successfully made it faster and cheaper to buy items across the United States than anywhere else. I personally predict that American Made and High Quality Goods will be the next phase of Amazon. In addition to that, you will need to start pushing external traffic into Amazon to even get off the ground.

Examples of new barriers to entry:

  1. Categories Requiring Approval – Grocery, Topicals, among the hardest.
  2. Ads within Amazon ecosystem aren’t triggering impressions as of June 2018 without prior sales history. (No one is talking about this)
  3. Brands much have a trademark to register with Amazon. It takes 6 months to get a trademark.
  4. All consumables, liquids, topicals, require hazmat approval.
  5. Batteries require documentation.
  6. Photos, titles, and other critical attributes are now being towed to a specific bright line. Either produce good customer experience, or Amazon removes them or changes them to whatever they see fit.

So what do you do about all of this? Launch on Amazon now!

In order of priority, here are the things you should do:

  1. Open a Seller Central account.
  2. Hire a consultant who can get you launched. Yours truly has scaled an Amazon Agency, and we onboard 3 clients a week. www.MyAmazonGuy.com Steps 3+ are best done by the pros.
  3. Load products to the account.
  4. Ship products in.
  5. Optimize products. Get your titles, photos, bullets, back end SEO all setup.
  6. Launch Sponsored Ads.
  7. Launch a storefront. Article and video on that here. 
  8. Launch Headline Ads.
  9. Build Enhanced Brand Content.
  10. Get reviews on your products.
    • Sign up for early reviewer program.
    • Get Feedback Genius to automated review requests.

Every company ever is going to get stuck on one of those steps. Whether it’s the logistics, the merchandising, or the marketing. That’s why you should hire a consultant who can get done in days what your company will try do in months. Let the top executives make the hiring decision of on a consultant, so that they are empowered to cut through the red tape, and growth hack you some results.

How to Create Amazing Amazon Listings: Part 2 – Amazon Title, Bullet Points, Descriptions, and Search Term Best Practices

Creating an Amazon Listing that generates sales and builds a brand takes a lot of work.
You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more.

Today, we’re going to talk about optimizing our title, bullet points, descriptions, and search terms to ensure that we get in view of potential customers and convert as many clicks into sales as possible.

A software called Sellics states that the order of importance is: Title, Back-end Keywords, Bullet Points, Description

Title Best Practices:

  • Capitalize the first letter of each word
  • Don’t include trademarks or registered marks
  • Don’t include the type of company (Ltd, Srl., Inc., etc.)
  • Include only the information required for each field
  • Avoid duplicate words
  • Keep under the Character Limit of 200
  • Add keywords to title to help with SEO

[Example:

Meliora Goods 4K Ultra HD QLED Smart TV 240Hz High-Contrast 1 Billion Shades of Color HDR Power-Efficient Voice Activated Back-Lit (65”)]

 

Bullet Point Best Practices:

Bullet points should highlight the five key features you want customers to consider. These might include dimensions, age rating, ideal conditions for the product, skill level, included accessories, country of origin, and so on. Each individual bullet point should:

  • The first words on each bullet point should start with all-capitalized letters followed by a Colon
  • Reiterate important information from the title and description where applicable
  • Use semicolons to separate phrases within a single bullet point
  • Be more than 10 characters but less than 255 characters
  • Use 3-5 Bullets with 2-5 sentences in each.
  • The first bullet should be unique to the SKU and should capture the attention of the customer
  • The second through fifth bullet points can include size, brand statement, generic benefits that can apply to multiple SKUs

Bullet points should never include:

  • Website links

[Example:

  • MAXIMUM ANTI-AGING RESULTS: Our Anti-Aging Serum is a luxuriously rich, silky Facial Serum formulated to diminish the visibility of fine-lines, age-spots, and wrinkles. Enriched with 24k Gold, Amino Peptides, and super-antioxidants Vitamins A,C,E – all known for their anti-aging properties – this Serum improves skin’s firmness and elasticity for a radiant, youthful appearance. Directions: Gently tap onto clean skin. Use 2-3 times a week. FOR ALL SKIN TYPES.
  • HIGH-PERFORMANCE ANTI-AGING INGREDIENTS: Enriched with powerful Anti-Aging ingredients 24k Gold, Amino Peptides, and super-antioxidants Vitamins A,C,E – all known for their anti-aging properties, this Serum is designed to boost, nourish, and recharge your skin for a glowing, radiant appearance. 24k GOLD is the best natural, anti-aging, anti-inflammatory antioxidant. POTENT AMINO PEPTIDES stimulate Collagen reproduction. VITAMINS A, C, and E are super antioxidants for best anti-aging results.
  • HIGHLY-EFFECTIVE TIMELESS SERUM TO BOOST RESULTS: This 24k Timeless Anti-Aging Serum defies the aging process by reducing the visibility of fine lines, wrinkles, and other visible signs of premature aging. It nourishes the skin from within with supreme anti-aging ingredients for a luminous, flawless appearance. This cream’s luxurious texture will leave your skin revitalized and recharged for hours after each application.
  • BEST VALUE FOR THE GOLD STANDARD OF SKINCARE: We provide spa-level skincare at an affordable price point providing the best value for an exclusive, high-end skincare.
  • MADE IN USA. NOT TESTED ON ANIMALS. CRUELTY-FREE. PARABEN FREE. NO FILLERS. NO HARMFUL FRAGRANCES: Discover the Gold Standard of Skincare. Buy now and discover the Gold Standard of Skincare. Satisfaction Guaranteed or your money back.]

 

Product Description Best Practices:

The product description lists the product features, explains what the product is used for, and provides other product-specific information.

A good product description is concise, honest, and friendly. It introduces the product and gives an overview of its uses and where it fits in its category. It can expand on the features mentioned in the bullet points.

When writing your product description:

  • Use between 100 and 200 words, but under the character limit of 2000
  • Write full sentences and use a full stop at the end
  • Include HTML formatting

[Example:

Enjoy our <strong> Living Progesterone Cream </strong>! Each pump of Living Progesterone 50 delivers a generous 50mg of Progesterone, or 5% strength per bottle. <br /> Every Living Progesterone 50 container manufactured includes over 80 pumps that should last approximately 2 months. <br /> Living Progesterone 50 is 100% Paraben free and 100% Phenoxyethanol Free. <br / > Living Progesterone 50 has a 5% strength, which means that one pump provides 50 mg of progesterone. <br /> Living Progesterone 50 usage may vary, however, one bottle should last at least 2 months. After it is applied, Progesterone only lasts for about 5-6 minutes in the bloodstream because it is so readily picked up by receptor sites. <br /> The most important time of day to use progesterone is before lunch. Insulin levels are the highest in the afternoon, which, of course, is why many people get sleepy between 3-4PM. Please keep in mind that when sugar levels drop, the body will be releasing adrenaline to raise the sugar levels back up. <br /> <strong> How to use: </strong> <br /> This container yields about 180 half pumps or 90 full pumps. Massage into your inner arms, thighs, chest or apply to inner forearms and rub arms together until fully absorbed. Use at night or once or twice a day as needed. Each pump delivers about 55mg of Bio-Identical Progesterone along with MSM, Shea Butter, Coconut Oil, Aloe Vera, and Licithing in a rich cream that absorbs into the skin. <br /> <strong> BENEFITS: </strong> <br /> Progesterone has been shown to help with a variety of health conditions, including: <br /> – Stress <br /> – Adrenals <br /> – Unbalanced Cortisol Levels <br /> – Sex Drive <br /> – Managing Cholesterol Levels <br /> – Sleep <br /> – Restless Legs <br /> – Managing Thyroid <br /> – Managing Blood Sugar <br /> – Aging <br /> – ADHD <br /> – Depression <br />]

 

Search Term Best Practices:

In order for customers to find your products, it’s important to provide keyword search terms customers might use when searching for products…

Our system limits the length of the generic keyword/search terms attribute to less than 250 bytes. It is still technically possible to go over the limit, however if you do, none of your entries will be indexed by our search engine. Being indexed means that your product is eligible (but not guaranteed) to appear in search results.

In general, characters count as 1 byte. However, some special characters such as ‘é’, ‘ä’ or ‘&’ count as 2 or more bytes. We recommend that you use an online byte counter to check the byte count of your generic keywords.

Your keywords should be:

  • Not separated by a comma or semicolon
  • Include synonyms, abbreviations and alternate names.
  • Include spelling variations; no need for misspellings.
  • Use either singular or plural; no need for both.
  • Don’t repeat words within the search terms field.
  • Don’t include your brand or other brand names in search terms.
  • Don’t include ASINs in search terms.
  • No need for stop words, such as “a” “an” “and” “by” “for” “of” “the” “with” or punctuation, such as ; : , – .
  • No temporary statements, such as “new” or “on sale now”
  • Don’t use subjective claims, such as “best” “cheapest” “amazing” and so on.
  • Don’t add abusive or offensive terms.

[Example: ORO24KARAT ORO 24KARAT GOLD OROGOLD 24K 24KGOLD reinvigorating express non-surgical facelift minimize age spots reduce fine lines new anti aging formula anti wrinkle made with gold 24 karat]

 

How to Create Amazing Amazon Listings: Part 1 – Amazon Photo Best Practices

Creating an Amazon Listing that generates sales and builds a brand takes a lot of work.
You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more.

Today, we’re going to talk about optimizing our photos to ensure that we catch the eyes of customers and convert as many clicks into sales as possible.
Amazon has a strict policy when it comes to photos. You can view their guidelines here.

In order to accommodate Amazon rules, MyAmazonGuy has created best practices that you can follow that also helps you optimize your photos.

– MAIN/HERO Image has to be on a pure white background (255, 255, 255). Your photo may get rejected by Amazon if it doesn’t. It will also look much cleaner if you do it in Amazon’s uniform and desired manner.
Example of a pure white background:

Example of an invalid HERO image with a non-pure white background. Amazon would reject this HERO image:

– All photos should be in focus. Out-of-focus pictures tend to show a lack of professionalism to customers.
Example of an in-focus photo:

Example of a photo not in-focus. Amazon would reject this image:

– Dimensions matter. Customers will be using different devices to view your photos, so you want to use a larger (in terms of dimensions) photo to show up clearly despite their device. For this reason, you want to have each photo (MAIN/HERO and secondary) be at a resolution of 2000 x 2000 pixels. If you cannot do this, the bare minimum is 1000 x 1000. Photos can be easily shrunk down without much of a loss in quality, but being expanded destroys the quality of an image.
Example of a properly-sized photo:

Example of a photo with too small of dimensions. Notice how the quality is lost as it is expanded to fill the screen:

– Amazon often changes its guidelines for photos. It recently came out with a rule against “People in the main image/product on model with the exception of adult apparel.” This means that you cannot have any people in a HERO shot.
Example of a proper HERO photo without someone:

Example of an invalid HERO photo with a model in the picture. Amazon would reject this HERO image:

– Another rule that was recently instituted was “Text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background.” This means that you cannot have any text or logos in your HERO shot. This photo would be rejected by Amazon:
Example of a proper HERO photo without texts:

Example of an invalid HERO photo with text. Amazon would reject this HERO image:

– Secondary photos boost the conversion rate significantly. You should have 3-5 secondary photos that complement your product. Here are some ideas for those secondary photos:
+ Help your customers see the item in action. If you are selling shampoo, have lifestyle photos of someone washing your hair with the shampoo. If you are selling a table, have lifestyle photos of a family playing games on the table.
Examples of lifestyle photos. Notice how these utilize a product and a human to have the customer visualize themselves with the product:

+ Additional angles of the product can help give the customers the feeling like they’re seeing it in person. For any product that is to be worn on the body, additional angles can help a customer decide if they like the look of the product.
Example of different-angled photos. Notice how the different angles can help the customer imagine what this product would look like up close:

+ Include a group photo of your product line. This increases brand awareness.
Example of a good group photo. This type of photo can also assist in helping the product find other of your products that they may want to purchase:

+ Use infographics to explain key differences between your product and a competitor’s product.
Example of good infographics. These catch eyes and give helpful tips to the customer:

 

 

This photo guide has all the specs and recommendations for images on Amazon.

Summary:

  1. Photos should be 2000×2000
  2. Jpeg
  3. 7 photos per item
  4. Main photo on white cropped so item is 85% of image (Prevent white space at top and bottom of product, so that item looks bigger in search results)

 

7 Photo Shots you can take:

  1. Main image – on white.
  2. Back image – labels etc.
  3. Close up shot to show a feature
  4. Infographics -Photos with text and key features
  5. Lifestyle- Makes you feel you’re using the product, or how and where you would use the product
  6. Aspirational -Humanizing the product in use to show social gain (photos of humans)
  7. Video (Requires EBC / Brand Registry)

 

Some categories allow 3D images, this would make the top 7 but is limited in use.

 


Filler images, if above list not obtainable:

  • Side image
  • Group shot of multiple products in line

 

Amazon Says:

Image Standards
Every product on Amazon needs one or more product images. Choose images that are clear, straightforward, and easy to understand. They must accurately represent the product and be information-rich and attractively presented. Show only the product that is being offered for sale, with minimal or no propping. Text, logos, and inset images are not allowed. Whenever possible, provide several images, with each one showing different angles and details of the product. This is your opportunity to show your product to your customer, so quality matters.
We reserve the right to reject images that do not meet our image standards.
It is your responsibility to ensure that you have all necessary rights to the images you submit.

MAIN Images
*The background for a MAIN image must be pure white (pure white blends in with the Amazon search and item detail pages, which have RGB  values of 255,255,255).
*A MAIN image must not be a graphic or illustration and must not contain accessories that are not being dispatched with the product, props that may confuse the customer, text that is not part of the product, or any logos, watermarks or inset images.
*The product must fill 85% or more of the image.
    
Additional Images
*MAIN images should be supplemented with additional images showing different sides of a product, the product in use, or details that are not visible in the MAIN image. For media products, this could include the back cover, sample pages, or screenshots. You can add up to eight (8) images.
*A white background is recommended, but not required. Additional images may not include logos or watermarks, and all props or accessories must be presented in a way that will not cause customer confusion.

Image Size
“Images should be 2000 pixels or more in either height or width as this will enable the zoom function on the website (zoom has been proven to enhance sales). Files measuring less than 500 pixels on the longest side will be rejected by our system. If you can’t provide 2000×2000 pixels, at least 1000×1000 is the recommended bare minimum.

Naming and formatting
*Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG files are preferred as they are smaller in size and can therefore be processed and uploaded more quickly).               
*A suggested way to name an image file is to save the image on your web server using the product SKU as the file name followed by the view type or variant code–MAIN, PT01-PT08 (additional images), SWCH (usually a color swatch only used on products with more than one variation). Examples: 8845013515.MAIN.jpg, 8845013515.PT01.jpg, 8845013515.SWCH.jpg


Uploading your Image files
Once you have named the file and saved it to your web server, enter the URL of the image file in the appropriate cell of your product template.

 

Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
  • Image pixel dimensions of at least 1000 or larger in either height or width preferred
  • sRGB or CMYK color mode
  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.

Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.

For Template Uploading – “Please follow these guidelines to prevent errors when you upload image URLs:
• JPEG (.jpg), or TIFF (.tiff) file formats are accepted. However, JPEG files are preferred as they are smaller in size and can be processed quickly.
• Images should have 72 pixels-per-inch resolution, and minimum 500 pixels in length on the longest side.
• Follow the naming convention when naming your image: Product SKU + View Indicator (.main) + File Extension (.jpg). For example, “15774.main.jpg.”
Note: It is not mandatory to follow our naming convention; however, we recommend that you do.
• Do not include any spaces or high ASCII characters in the image URL. Save the image to your web server, and provide the URL to the image in this field.
Note: If you are unable to provide a valid image URL, you can upload your product images manually using the Manage Inventory feature on Seller Central. For more information, refer to the Help topic: https://sellercentral.amazon.com/gp/help/201186860?referral=A1MW42MU4HB71J_A25YBYM2LTJVVA

 

An Amazon Advertising Guide for Seller Central & Vendor Central – Keyword Targeting

The best way to setup advertising on Amazon

What I’m about to share is one of my biggest trade secrets. It reveals how I setup advertising. Highly segmented strategies, that produce results. First of all, advertise every product, 24/7. Every product deserves its own bidding strategy, but advertising can always be profitable. Exceptions of course if you’re in beauty – PPC bids there are astronomical. Apply this strategy and you will have control over your Amazon advertising destiny. At MyAmazonGuy we’ve even applied this strategy in foreign languages we don’t speak, with great results. Google translate works. Techniques matter more than language barriers. We recently launched a client in Europe across 6 languages with the below techniques and they are already performing at a 10:1 return. (Returns are easier in Europe than USA)

Ad Segmentation for Sponsored Ads:

We build four campaigns as follows. Each with its own strategy and segmentation.

  • Auto Campaign
    • Keywords chosen by Amazon, good for keyword discovery in case manual campaign misses opportunity, medium spend
    • Brand terms are negated
  • Brand Campaign
    • Brand terms are only used on this campaign
    • Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
  • Competitor Campaign
    • Competitor brand names are only used on this campaign
    • Often very small spend, high results, low impression counts, incremental sales
    • Set up to target competitor’s brand keywords in order to gain market share.
  • Manual Campaign
    • Highly segmented ad groups, will have most benefit, most spend, most sales.
    • Keywords are all manually chosen.

Keyword Strategies:

We have added the same keywords in the following three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids ongoing accordingly.

  • Broad Match
    • Generically targets the keyword, can have other words in search result mixed, has most impressions
  • Phrase Match
    • Must contain the phrase, can have other words in search result
  • Exact Match
    • Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.

Bidding Strategies:

Each Amazon advertising setup uses a unique bidding strategy. In the case of many brands we choose to apply a growth bidding strategy. Where we put in high bids to test the market, and see what happens due to the competitive nature of your category. If results are poor we will pull back within 2-4 weeks. Our target is to get ads to be performing within 90 days. Advertising in competitive categories can have a ACoS of 30-80%. Advertising in less competitive categories such as home goods, can maintain a 15-25% ACoS. 

Bonus round – Create a Facebook meme, and send traffic to Amazon.

You don’t have to a masterful creative designer to make an ad that works. I built this in 3 mins, launched it in 5, spend $50 and made 30 unit sales, and got 900 engagements. Showing up is half the battle. I even put in Pickle Rick for Rick & Morty, which is totally off brand for www.momstir.com, one of the brands I own. It still worked. Because it got people’s attention. I abuse my own brands quite a bit for testing purposes. It’s all about targeting, low bids, right message, and push them to Amazon using an SEO super url. An SEO super url is keywords in the UTF of the coding of the URL. It makes your product rank for those keywords when you get sales when someone clicks the url because it signals to the search engine that someone sought those terms out to make their purchase.