Category Archives: Amazon

How to Track Sales on Amazon from External Traffic Sources Using UTM Codes and Storefront Brand Pages

How to Track Sales on Amazon from External Traffic Sources Using UTM Codes and Storefront Brand Pages.

 

Here’s an example of a storefront sub page. I’ve made this UTM link in case any of you buy this product after clicking, it will track the conversion: https://www.amazon.com/stores/page/53EDB83F-0F7D-4211-B01F-1A319FE00068?channel=MyAmazonGuyDemo

To create a source tag, watch this video.

Steps below:

  1. Go to the store page in Seller Central

2. Click on Insights.

3. Click on Create Source Tag


 
 
 
 
 
 
 
 
 
 
 
 
 
4. Here generate the tag, add a word for the campaign in question, like “Facebook”

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How to launch and sell a product on Amazon, getting the your first sale

In this video I go over the basics of getting your first sales on Amazon, building traffic, conversion, and more.

10 codes for 90% off the Hakuna Moscato Wine Glass by Momstir:

WP3X-JKWNW2-G6CFA2
WPZR-GF2DXU-SXGNAU
WPSZ-5AUA5V-M3YEAC
WP96-2C8WYR-76QHAM
WPX3-ECBRB6-YANXAK
WPFK-KVBQ6M-5XGAA6
WPRU-2ZD47U-T9UGAQ
WPHM-M5YUVA-AK2FAT
WPPS-C4J89W-JC4UA8
WP89-ULKRT5-ERENAM

Contact

 

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How to get approved for multiple Seller Central Amazon accounts

Many entrepreneurs have a legitimate reason to open up multiple Seller Central accounts on Amazon. They might have unique businesses and multiple business owners that don’t share stakes in every venture. As a consultant, we’ve come across this need many times. Below is information that is requested by Amazon to get you this approval.

IMPORTANT – Do not open a 2nd account until you have been approved. You risk suspension that takes 1-3 months to resolve if you don’t get approval first.

Steps to open a 2nd account:

On the Contact Us form, select “Account Settings” and then the “Other account issues” sub-category:

https://sellercentral.amazon.ca/gp/contact-us/contact-amazon-form.html

Main information requested by a team that allows multiple Seller Central Amazon accounts:

1.  Provide an explanation of the legitimate business need for a second account
2.  Have an account in good standing with excellent Customer Metrics
3.  Have a separate e-mail address, credit card, and bank account for the new account
4.  Not intend to sell the same products in both accounts

 

Additional information that may be requested:

– When was your business started?
– What are your yearly sales?
– Do you have any retail brick and mortar locations? If so, how many?
– How many employees do you have?
– Does your business have a website? If so what date was it created and can you provide a link?
– Do you sell on any other online selling platforms?
– What are the sources of your inventory? Can you provide an invoice from your primary supplier in support of this?
– What are your anticipated monthly sales on Amazon?
– Have you got adequate inventory levels to meet the demand you foresee for sales on Amazon? Is this stock readily available for dispatch?

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Amazon Parentage Child Variations Explained, Strategy Behind BSR & Keyword Ranking Connections

Parentage is complicated. I explain why you need to set it up.

 

When splitting a parentage, the reviews will split as well, whatever child had the reviews keeps them. If you are combining children into a new parent, reviews will combine together. I predict sometime in 2019 parentages will no longer share reviews and only independent children will host their own reviews.

 

Rankings are shared in most categories nowadays between children, via BSR rankings. The best ranking child ranking is shared among the others. We do not feel this impacts other children directly for ranking purposes other than additional sale generation to weaker variations. Simply having a better rank does not appear to impact sales however. When splitting children from a parentage, each child would have its own ranking. As for keyword rankings, these are shared when parented, and split when separated as a child as well.

 

Based on our experience, it’s best to launch a new product as follows. Attach it to a historically performing well listing as a variation, for a short time period of 2-4 weeks. Even if the other variation has bad reviews. Run a viral launch and generate buzz. Break the parentage right after the marketing drive. And let the new listing stand alone if it’s newer/better. The keyword rankings it gains from both of these actions is substantial. Launching new flavors/variations of well performing products is a good idea. Typically if more than one variation is doing really well I often split them out so they gain more search traction for the brand. But if there’s a star variation, and the rest are weaker, I keep them together. The example above is how I try to make a new star variation on a launch.

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How to Launch Amazon Products in Europe in 2019

How to sell in Europe Amazon 2019

Launching Amazon Products in Europe is easier now than ever before. Launch in Europe to grow your customer base and brand recognition!

There are five European Marketplaces: UK, Germany, Italy, France, and Spain.

Here are the five steps to being ready to launch across the Atlantic in 2019:

1. Obtain a VAT in UK. (This can be done through companies like Regional Express or Regional Shipping and typically takes 2-3 weeks.)
2. Create an Amazon Europe Account.
3. Create your listings.
4. Ship inventory FBA to UK.
5. The products will ship to all 5 European Marketplaces from there through a program called Pan-EU Fulfillment. A prime badge is awarded.

 

Benefits:
– New, global customer base
– Get your feet in emerging markets
– Additional top-level sales
– Can price however you’d like
– You can be a US entity with a US Bank account

Costs:
– Cross-border fees
– VAT registration fees
– European Consumption Tax at 20%
– Monthly account fee
– European trademark (Optional)

– You do not need a European Entity, but you will be paying quarterly taxes that can be outsourced to a tax consultant.
– You do not need a European bank account. You can use your US bank account.
– The 5 Amazon European marketplaces are used by the entire continent.
– Listing items in Europe can be tricky due to translations and EU regulations. Example: Medical Claims have to always be backed up in Europe.
– Use tools like https://www.deepl.com/en/translator to translate copy over to other languages.
– Brand registry setup is the same as in the US except you need a European Trademark that can be obtained through a company like Avast.

– Germany is the biggest marketplace, followed by the UK.

– Since there is a 20% across all of Europe as duties in a consumption tax, you can generally raise the price of your product up 20% to negate this cost. The European customers are generally understanding.
– If you’re selling supplements or topical items, you will need to clear a category gating. This is normally solved by providing images of the box along with a Certificate of Analysis.
– There is a monthly fee for Amazon Euro that covers all 5 marketplaces.Amazon Europe

Amazon has representatives that can help you with this process. One of the reps is Krista Tse (kristse@amazon.com).

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New Portfolio Amazon Advertising Campaign Management with Seller Central

Contact MyAmazonGuy at www.myamazonguy.com/contact – Advertising Setups for $500.

Portfolios are brand new, not every account has them yet. Check your account in seller central by going to advertising, campaigns, and on the left hand side you can see whether your account is enabled.

These will primarily help you divide your campaigns into sections to know results, cap budgets, and other reporting tools and control at a higher level than campaigns. Previously you could only control keyword bids, campaign budgets. This helps Amazon catch up to many of the Google tools out there.

 

Amazon help file on portfolios: https://sellercentral.amazon.com/gp/help/help-page.html?itemID=200663330

 

Previous advertising videos:
-Advertising framework, segmentation by manual/auto/brand/competitor: https://www.youtube.com/watch?v=9U4hdo__SRE
-Beta advertising automatic campaign targeting: https://www.youtube.com/watch?v=S2ESzzbjxG8
-Beta product targeting on sponsored ads https://www.youtube.com/watch?v=JOXomqC-jgc&t=5s

 

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Beta Amazon PPC Advertising New Auto Campaign Targeting Seller Central, Match Targeting

Amazon just launched a new targeting capability for Auto campaigns in seller central. If you need help setting up an advertising campaign, we charge $500 for an ad setup. Contact me at https://myamazonguy.com/contact/

Additional ways to target my ads? Sign me up, it’s a no-brainer to do. It allows us to segment better and control our ad spend and see where better results come from with some additional bidding features. Previously auto campaigns were a black hole, and could only be managed with negative keywords and bidding. We used them historically for keyword discovery.

4 types of Amazon Auto targeting:
– Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
– Close match: We’ll show your ad to shoppers who use search terms closely related to your products.

 

 

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How to Create Amazing Amazon Listings: Part 2 – Amazon Title, Bullet Points, Descriptions, and Search Term Best Practices

Creating an Amazon Listing that generates sales and builds a brand takes a lot of work.
You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more.

Today, we’re going to talk about optimizing our title, bullet points, descriptions, and search terms to ensure that we get in view of potential customers and convert as many clicks into sales as possible.

A software called Sellics states that the order of importance is: Title, Back-end Keywords, Bullet Points, Description

Title Best Practices:

  • Capitalize the first letter of each word
  • Don’t include trademarks or registered marks
  • Don’t include the type of company (Ltd, Srl., Inc., etc.)
  • Include only the information required for each field
  • Avoid duplicate words
  • Keep under the Character Limit of 200
  • Add keywords to title to help with SEO

[Example:

Meliora Goods 4K Ultra HD QLED Smart TV 240Hz High-Contrast 1 Billion Shades of Color HDR Power-Efficient Voice Activated Back-Lit (65”)]

 

Bullet Point Best Practices:

Bullet points should highlight the five key features you want customers to consider. These might include dimensions, age rating, ideal conditions for the product, skill level, included accessories, country of origin, and so on. Each individual bullet point should:

  • The first words on each bullet point should start with all-capitalized letters followed by a Colon
  • Reiterate important information from the title and description where applicable
  • Use semicolons to separate phrases within a single bullet point
  • Be more than 10 characters but less than 255 characters
  • Use 3-5 Bullets with 2-5 sentences in each.
  • The first bullet should be unique to the SKU and should capture the attention of the customer
  • The second through fifth bullet points can include size, brand statement, generic benefits that can apply to multiple SKUs

Bullet points should never include:

  • Website links

[Example:

  • MAXIMUM ANTI-AGING RESULTS: Our Anti-Aging Serum is a luxuriously rich, silky Facial Serum formulated to diminish the visibility of fine-lines, age-spots, and wrinkles. Enriched with 24k Gold, Amino Peptides, and super-antioxidants Vitamins A,C,E – all known for their anti-aging properties – this Serum improves skin’s firmness and elasticity for a radiant, youthful appearance. Directions: Gently tap onto clean skin. Use 2-3 times a week. FOR ALL SKIN TYPES.
  • HIGH-PERFORMANCE ANTI-AGING INGREDIENTS: Enriched with powerful Anti-Aging ingredients 24k Gold, Amino Peptides, and super-antioxidants Vitamins A,C,E – all known for their anti-aging properties, this Serum is designed to boost, nourish, and recharge your skin for a glowing, radiant appearance. 24k GOLD is the best natural, anti-aging, anti-inflammatory antioxidant. POTENT AMINO PEPTIDES stimulate Collagen reproduction. VITAMINS A, C, and E are super antioxidants for best anti-aging results.
  • HIGHLY-EFFECTIVE TIMELESS SERUM TO BOOST RESULTS: This 24k Timeless Anti-Aging Serum defies the aging process by reducing the visibility of fine lines, wrinkles, and other visible signs of premature aging. It nourishes the skin from within with supreme anti-aging ingredients for a luminous, flawless appearance. This cream’s luxurious texture will leave your skin revitalized and recharged for hours after each application.
  • BEST VALUE FOR THE GOLD STANDARD OF SKINCARE: We provide spa-level skincare at an affordable price point providing the best value for an exclusive, high-end skincare.
  • MADE IN USA. NOT TESTED ON ANIMALS. CRUELTY-FREE. PARABEN FREE. NO FILLERS. NO HARMFUL FRAGRANCES: Discover the Gold Standard of Skincare. Buy now and discover the Gold Standard of Skincare. Satisfaction Guaranteed or your money back.]

 

Product Description Best Practices:

The product description lists the product features, explains what the product is used for, and provides other product-specific information.

A good product description is concise, honest, and friendly. It introduces the product and gives an overview of its uses and where it fits in its category. It can expand on the features mentioned in the bullet points.

When writing your product description:

  • Use between 100 and 200 words, but under the character limit of 2000
  • Write full sentences and use a full stop at the end
  • Include HTML formatting

[Example:

Enjoy our <strong> Living Progesterone Cream </strong>! Each pump of Living Progesterone 50 delivers a generous 50mg of Progesterone, or 5% strength per bottle. <br /> Every Living Progesterone 50 container manufactured includes over 80 pumps that should last approximately 2 months. <br /> Living Progesterone 50 is 100% Paraben free and 100% Phenoxyethanol Free. <br / > Living Progesterone 50 has a 5% strength, which means that one pump provides 50 mg of progesterone. <br /> Living Progesterone 50 usage may vary, however, one bottle should last at least 2 months. After it is applied, Progesterone only lasts for about 5-6 minutes in the bloodstream because it is so readily picked up by receptor sites. <br /> The most important time of day to use progesterone is before lunch. Insulin levels are the highest in the afternoon, which, of course, is why many people get sleepy between 3-4PM. Please keep in mind that when sugar levels drop, the body will be releasing adrenaline to raise the sugar levels back up. <br /> <strong> How to use: </strong> <br /> This container yields about 180 half pumps or 90 full pumps. Massage into your inner arms, thighs, chest or apply to inner forearms and rub arms together until fully absorbed. Use at night or once or twice a day as needed. Each pump delivers about 55mg of Bio-Identical Progesterone along with MSM, Shea Butter, Coconut Oil, Aloe Vera, and Licithing in a rich cream that absorbs into the skin. <br /> <strong> BENEFITS: </strong> <br /> Progesterone has been shown to help with a variety of health conditions, including: <br /> – Stress <br /> – Adrenals <br /> – Unbalanced Cortisol Levels <br /> – Sex Drive <br /> – Managing Cholesterol Levels <br /> – Sleep <br /> – Restless Legs <br /> – Managing Thyroid <br /> – Managing Blood Sugar <br /> – Aging <br /> – ADHD <br /> – Depression <br />]

 

Search Term Best Practices:

In order for customers to find your products, it’s important to provide keyword search terms customers might use when searching for products…

Our system limits the length of the generic keyword/search terms attribute to less than 250 bytes. It is still technically possible to go over the limit, however if you do, none of your entries will be indexed by our search engine. Being indexed means that your product is eligible (but not guaranteed) to appear in search results.

In general, characters count as 1 byte. However, some special characters such as ‘é’, ‘ä’ or ‘&’ count as 2 or more bytes. We recommend that you use an online byte counter to check the byte count of your generic keywords.

Your keywords should be:

  • Not separated by a comma or semicolon
  • Include synonyms, abbreviations and alternate names.
  • Include spelling variations; no need for misspellings.
  • Use either singular or plural; no need for both.
  • Don’t repeat words within the search terms field.
  • Don’t include your brand or other brand names in search terms.
  • Don’t include ASINs in search terms.
  • No need for stop words, such as “a” “an” “and” “by” “for” “of” “the” “with” or punctuation, such as ; : , – .
  • No temporary statements, such as “new” or “on sale now”
  • Don’t use subjective claims, such as “best” “cheapest” “amazing” and so on.
  • Don’t add abusive or offensive terms.

[Example: ORO24KARAT ORO 24KARAT GOLD OROGOLD 24K 24KGOLD reinvigorating express non-surgical facelift minimize age spots reduce fine lines new anti aging formula anti wrinkle made with gold 24 karat]

 

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