Category Archives: Uncategorized

Should I Merge Duplicate Listings on Amazon? How Do I Merge Duplicate Listings in Seller Central?

The answer to this question, should I merge duplicate listings on Amazon, depends upon your relationship to these listings. Duplicate listings come about for various reasons. Sometimes other retailers load their own UPC codes, and duplicate the data on purpose – to achieve 100% buy box potential. This is of course against Amazon terms and conditions, but it happens. Other times retailers will list their items under a different brand, again against Amazon terms and conditions but it happens. In less nefarious instances, listings can get duplicated for a variety of corrupt or bad data instances.

Watch this video to walk through the quandary of duplicate listings.

So should you merge the listings?

If you are the manufacturer:

Yes. 100% of the time. No questions. That’s because a single listing will have a higher BSR (ranking) on Amazon and generate more exposure and sales.

If you are the wholesaler:

Same answer as manufacturer. Unless you allow white labeling. Often wholesalers will avoid managing MAP and just let the listings chaoticly exist to avoid the effort of crowd control. But same benefits apply here.

If you are the retailer:

Depends. If both listings are clean, and there are no MAP issues, you should consider it. However, if you’re the only prime seller on your listing, and your BSR is higher, and there are prime sellers on the other listing, there is no net benefit to you as a retailer to merge it. Often retailers will negotiate with manufacturers to go about these mergers despite this, to gain other benefits such as limiting the # of FBA partners they engage with, or inside discounts. So if you are a retailer with a tight relationship with the manufacturer you can consider this measure.

Duplicate Listing Example:

How do I know if there are duplicate listings?

My tool of choice is Scan Power. There are many tools out there to consider. But whatever tool you use – you upload a simple UPC list. The tool crawls the UPCs across Amazon, and spits out an excel sheet for you to comb through.

How do I merge listings?

From the Scan Power, or other tool download, Highlight duplicate UPCs in the UPC column, and determine the highest ranking ASIN. Open Seller Central and file a ticket to merge the listings.

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How to do Keyword Research – Website & Amazon

Doing keyword research is the best way to do SEO and optimize your product titles and copy “to sell more products to more people more often for more money.” Quote by Harry Joiner.

There are a few tools you can use to help you with your keyword research:

  1. Google Adwords Keyword Planner
  2. Jungle Scout Chrome Extension
  3. Jungle Scout Web App

This video walks you through how and why to use these tools. If you follow this advice it will skyrocket your organic traffic to your products and help push your sales!

 

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How to Change your Amazon Seller Name on Seller Central – Can You Change Your Name? YES!

You can in fact change your Seller Central Amazon Seller Name. You can even change the business legal name and tax ID structure.

To do this follow these steps and watch my video:

    1. Open Seller Central
    2. Go to Settings
    3. Click Account Info
    4. Click “Your Seller Profile” or click here: Seller Information
    5. Make sure you are logged in as the main account admin holder so you have privileges to make changes.
    6. Hit edit on on store details.
  1. Change your Display name.
  2. Must be done for each country sold in.

If you need help making this change you can hire me for an hour and I would be happy to assist you. I also specialize in helping wholesalers & manufacturers launch on Amazon for the first time, as well as help current sellers scale their programs through advertising, listing optimization, and product launches.

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How to Create an Amazon Brand Storefront

How to Create an Amazon Brand Storefront – get Amazon consulting with Steven@MyAmazonGuy.com

How to get an Amazon brand storefront, click these links depending on which step you are on.

  1. Get a trademark.
  2. File for brand registry.
  3. Go to storefront in seller central.
  4. Plug and play assets to create your store page! (see video)

Reasons why you would want a storefront:

  1. Brand control
  2. Location to drive Headline ads
  3. Location to drive external and offline traffic to
  4. Landing pages convert better
  5. You can push chosen products
  6. Personalized product engine supplied by Amazon
  7. It’s really freaking easy to setup.

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