You can in fact change your Seller Central Amazon Seller Name. You can even change the business legal name and tax ID structure.
To do this follow these steps and watch my video:
- Open Seller Central
- Go to Settings
- Click Account Info
- Click “Your Seller Profile” or click here: Seller Information
- Make sure you are logged in as the main account admin holder so you have privileges to make changes.
- Hit edit on on store details
- Change your Display name.
- Must be done for each country sold in.
If you need help making this change you can hire me for an hour and I would be happy to assist you. I also specialize in helping wholesalers & manufacturers launch on Amazon for the first time, as well as help current sellers scale their programs through advertising, listing optimization, and product launches.