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Amazon Full Parentage Guide

Parentage refers to the connecting of variations such as colors or size, to the same listing. This gives customers improved options to purchase. 

 

Parentage Types

  1. Size Parentage
  2. Quantity Parentage
  3. Color Variation Parentage
  4. Flavor Variation Parentage
  5. Color Size Variation Parentage
  6. Style Variation Parentage

Parentage Theory

  1. When in doubt, parent items together
  2. Reviews are combined in most categories when parented
  3. Break up a Parentage when 2 SKUs are dominant

       a. Separate into 2 parentages

       b. Double your search results

Sample Images of Parentage :

Parentage Best Practices

 

Below are guidelines we follow when we build your parentage:

  1. Download a template that matches the item category of all child listings. You’ll want to create a parentage in the back end to avoid errors in uploading
  2. It’s best to group together the listings with the same Brands/Manufacturers/Categories per parentage to avoid errors in uploading.
  3. On the template, make sure to fill out the parent name completely except for its size and color.
  4. On the template, always make sure to fill out the update_delete “Partial Update” and condition_type “New” headers
  5. If there is no condition_type header in the template, you can just add it at the end of the template’s headers
  6. If bullets and descriptions are available, please add them to the parent details.
  7. When selecting a variation_theme, please make sure that each child listing has unique size or color attributes to avoid errors in uploading.
  8. Lastly, try to troubleshoot and fix the error encountered on uploading. If nothing works, call or file a case with Amazon.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad