Masterclass: Last Minute BFCM Optimizations

November 25, 2025 at 1pm ET

Even in the final hours before Black Friday and Cyber Monday, there are still strategic tweaks that can dramatically increase traffic, conversions, protect your margins, and set you up for a profitable holiday season. Learn exactly what to optimize before the rush begins.

Master Black Friday and Cyber Monday

Discover what to fix, check, and optimize in the final hours before the biggest shopping weekend of the year.

Prep for Peak Performance

Make sure your listings, ads, and inventory are ready before traffic surges. Get your deals visible, your budgets locked in, and your operations running smooth before the rush hits.

Win the Weekend

Learn the exact last-minute tactics top sellers use to stay profitable and visible during BFCM. From PPC pacing to conversion tweaks, discover what still moves the needle right now.

Mistakes to Avoid

Don’t lose sales to preventable errors. Avoid ad overspend, deal suppression, and listing issues that can derail your momentum. Learn the fast checks that protect your profits all season long.

Hosted by Noah Wickham

Noah is the VP of Sales and Marketing and a trusted ecommerce strategist. He has helped hundreds of brands expand into Shopify and other ecommerce channels.

Known for breaking down complex topics into clear, actionable steps, Noah will walk you through what it takes to build your own profitable storefront.