Does Subscribe and Save Work?

Simply yes.

Depending on your category, sub & save can work wonders. We have a client in the consumable category that has over 200 active subscribers on one SKU. I highly recommend enabling sub & save if you are in any topicals/consumable categories.

If you already enabled sub & save and want to know how to view the number of active subscribers then follow the steps below.

  1. Hover over the “Reports” tab and click on “Fulfillment”

  2. Navigate to the left-hand panel and click on “Subscribe and Save Forecasting”
  3. Select the date that is at least 30 days back and request download.

    Should you like to learn more about this or need help please contact us at MyAmazonGuy.

 

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Email Automation for Seller Central: Feedback Genius vs Helium 10 vs Feedback Whiz vs FeedbackZ

There are many automated email tools for seller central which can make it difficult to choose the right one. I will cover the pros/cons of each tool. There are two main things to look at when choosing your tool. Template creation and campaign settings. Template creation is how you will construct your message while campaign setting is how you will deliver your message. Below are the 4 most popular automated email tools ranked from worst to best, top to bottom.

  • Feedback Z
  • Feedback Genius
  • Helium 10’s Followup
  • Feedback Whiz

FeedbackZ:
FBZ (FeedbackZ) is slightly weaker than the other tools as the template creation is very limited and dull. There are only a total of 10 variables that you can insert into your template. This limits the customization and personalization of your message and makes the email feel robotic. The campaign settings are standard, allowing you to target only orders and returning customers.

FBZ pricing is above average for a below average performance. 

 

Feedback Genius:
Seller Labs FBG (Feedback Genius) was one of the first automated email tools to reach the market and set the standard for automated emails. FBG is like the average Joe when compared to other tools. It’s not the best-automated tool but its not the worst.

You are given a good amount of variables in template creation to customize and personalize your email. This allows you to add images, address the product purchased, address order ID, link to leave a review, etc. However, campaign settings are limited. You can only send a message to confirmed orders, shipped orders, out for delivery orders, and returned orders. Regardless of the tool, each automated email should have these template and campaign features.

FBG offers a free service if you only send 100 emails or less. Otherwise, the typical price is $40 a month.

 

Helium 10’s Follow Up:
H10’s (Helium 10) follow up is an extension to the Helium 10 tool. If you are in need of keyword research, product research, keyword tracking, profit tracking, and automated emails then I’d highly recommend a subscription to Helium 10. H10’s follow up is an above average tool and sits with the best.

You can customize and deliver your template message better than FBG and FBZ. The key feature of H10’s follow up is the target audience. H10 allows you to get more specific with message delivery by letting you target repeating buyers. By doing this you can send out an exclusive promo code to returning buyers.

H10’s free plan offers 100 emails per month while the platinum plan offers you 5,000 emails per month plus access to their other powerful tools.

Feedback Whiz:
FBW (Feedback Whiz) is the most powerful automated email tool as it has the strongest template customization and campaign settings.

The template creation offers 40 plus unique variables to insert into your message. A key variable is the customizable product title variable. With this variable, you can edit the name of your products to make the message less cluttered. Instead of having “Thank you for purchasing Mom Juice Funny Wine Glass Momstir 15oz Gift for Moms – Mother’s Day All Year Round” you can shorten it up to “Thank you for purchasing Mom Juice Funny Wine Glass”.

In addition to the standard target audience, you can target returning customers, negative feedback, positive feedback, and promotional orders. FBW lets you get specific with your template creation and target audience.

FBW is super affordable and offers an unlimited amount of monthly emails for all plans.

Note that on July 15th, 2019 all automated tools will not have access to Amazon Personal Identifiable Data (PID). This means that the buyer’s name cannot be pulled and used in email templates.

 

Should you like to learn more about this or need help please contact us at MyAmazonGuy.

 

 

 

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How to Create an Amazon Giveaway on Seller Central

Amazon has released a new giveaway feature under promotions that allows you to giveaway up to 30 units. In addition to 30 units given away, there will be a 30%-40% off promotion for people who enter the giveaway and do not win. The seller will choose how many units for the giveaway and the percentage off promotion. Amazon will handle the target audience, selection of winners, and shipment of prizes. Below is an example scenario of how this giveaway promotion works.

The seller has chosen to give away 10 units for free in addition to anyone else who enters the giveaway to get 40% off. Amazon will select 1 person every 1200 entrants and send them their free unit. You can select how often Amazon will giveaway 1 unit when setting up the giveaway. On one product you could select every 3000 entrants 1 unit is given away while on another product every 1500 entrants 1 unit is given way. This varies for each product and depends on its metrics. People who did not get selected to receive a free product will be given the 40% off promo code. 

About 3,000 people will enter the giveaway and 6,000 people will see it. This can help get a few sales in the door and gain exposure on selected products. It is especially useful when wanting to push a product.

In our experience, we recommend starting with giving away 2 units of 2 different SKUs (products). We’ve found that it’s been the right number to start out with. Below is what Amazon’s giveaway page looks like and where your product will show up. 

Amazon Giveaways

How to create a giveaway in Seller Central:

There are two parts to setting up a giveaway. First, you’ll need to create a percentage off promotion for the product being given away. After creating the promotion, you’ll need to set up the giveaway and link the promotion to it. I’ll cover each step in granular detail below.

Promotion:

Navigate to promotions by hovering over “Advertising” on the top taskbar and clicking on “Promotions”. Once on the promotion tab, click “Manage Product Selection”. 

 

Now click the “Product Selection Type:” drop-down menu and select “ASIN List”. Then click on “Create Product Selection”. 

 

 

Here you will list the ASIN in which you are creating the promotion for along with a name and internal description. Submit the product selection and go back to the promotions tab. 

 

Now click on “Create” under “Percentage Off”.

 

This will take you to the promotion creation page. Under step 1 click on the drop-down for “Purchased Items” and find the product selection you just made.

 

Now you will need to give the percentage off amount. The max percentage for a giveaway is 40%. However, if this was not a promotion for a giveaway then there is no limit to the percentage amount. When entering the percentage off amount, do not use the “%” sign. Only use numerical values as shown below. 

 

Once you have your conditions set, you’ll need to set a date range and name it. Note this promotion has to be longer than 9 days or you won’t be able to link the promotion to it. You can set the date range by clicking on the start and end dates. Name this promotion under internal description. This name will not be customer facing but a reference for you to remember what the promotion is. 

 

Under additional options, you will set the claim code as a group claim code. You can either limit customers to one redemption per customers or allow them to redeem it more than once. This is done by checking or unchecking the one redemption per customer option. Set the claim code compatibility to unrestricted. This allows the customer to have multiple items in their cart. This will not apply the promotion to other items in the cart. Click review and submit your promotion. The promotion will take 4 hours to go live from the start date. 

 

Giveaway:

Now that the promotion is set up, you’ll need to set up to giveaway and link the promotion to it. Do this by going back to the “Create a Promotion” tab under “Advertising” and click on create under “Giveaway”.

 

Find the product you are going to giveaway and click on “Set up a giveaway”.  This will take you to the giveaway set up page. 

 

Once on the giveaway set up page, you’ll need to enter the number of units giving away and your seller name. The max amount of units you can give away is 30 units. I recommend starting with a 2-3 unit giveaway.

 

To maximize exposing your product, select “Lucky Number Instant Win” as the giveaway type and select the lucky number. In this example giveaway, we are given 3 lucky numbers; 400, 500, and 600. You can only choose one. If we select 400 as the lucky number then that means ever 400th entrant 1 unit will be given away. So if we give away 3 units then 1 unit will be given away on the 400th entrant, 800th entrant, and 1,200th entrant.

 

You can make all entrants watch a video or follow an author on Amazon to before participating in the giveaway. Keep in mind this can limit the number of entrants, to maximize the number of entrants it’s recommended to select no additional steps to enter. 

 

Click “Yes” on the offer discount to entrants option. Here you’ll need to get the promotion ID of the promotion you created previously. The promotion ID can be found by viewing the promotion. Copy over the promotion ID and validate it in the giveaway. This will link your promotion to your giveaway so all entrants get the discount. 

Select “Public” as the discoverability and click next the proceed to check out.

Amazon makes you pay for the units you are giving away. If you are giving away 3 units then you’ll pay those 3 units at full price. This will then show up as a sale in your seller central account. Any units that are not given away will be refunded back to you.

Once you complete the check out process, it will take 8 hours for your giveaway to go live and Amazon will send you an email with a link to view your giveaway. You can also click here to view your giveaways. This completes setting up your giveaway!

If you need further assistance you can contact us here.

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How to View Inventory Age and Excess Inventory on Seller Central

If you have too much inventory at Amazon you will be paying storage fees.

 

FBA long-term storage fees

On the 15th of each month, Fulfillment by Amazon (FBA) conducts an inventory cleanup. On these dates, inventory that has been in US fulfillment centers for more than 365 days incurs a long-term storage fee (LTSF) of $6.90 per cubic foot or a $0.15 per-unit long-term storage fee, whichever is greater.

As announced in the 2019 US FBA fee changes summary, we are eliminating long-term storage fees for units that have been in a fulfillment center for 181 to 365 days. The last long-term storage fee charge for inventory in a fulfillment center for 181 to 365 days was January 15, 2019. This change is not retroactive. Any previous 181 to 365 day charges will not be reimbursed.

Note: Inventory enrolled in FBA Small and Light remains subject to LTSF charges on units in fulfillment centers between 181 to 365 days. See FBA Small and Light for current LTSF rates for these units.

Long-term storage fees, February 15, 2019, and after

Inventory cleanup date Items in a fulfillment center more than 365 days
15th of every month $6.90 per cubic foot

 

So to help alleviate those storage fees, you should look at the inventory age and create removal orders on bad inventory.

To find inventory age click on “Inventory Planning” under the “Inventory” tab.

 

This will take you to the inventory dashboard. Here you will click on “Inventory Age” to view how many days each product has been at Amazon’s warehouse. To view overstocked items you can click on “Manage Excess Inventory”.

 

 

Then to do a removal order click https://sellercentral.amazon.com/inventory/

And click the edit drop down to do a removal order.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you need more assistance contact us here.

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How to Create an LTL shipment on Amazon Seller Central

LTL (Less than truckload) shipments are useful when you need to send large or multiple units into Amazon’s warehouses. Below I’ll cover how to create an LTL shipment.

First, you will need to select the product(s) you want to ship in. Do this by going into your inventory and checking the checkbox next to the product(s) you will be creating a pallet shipment for. Then navigate towards the action drop-down menu on the upper-lefthand side and click on “Send/replenish inventory”.

 

This will direct you to the shipment creation page.  On this page, you’ll want to select “Case-packed products” as the packaging type. This packaging type will help lower your chances of having your product(s) sent to multiple fulfillment centers.

 

Continue with the shipping plan and enter the box configurations. This means the number of units per box and the number of boxes for each product. Click continue. less than truckload shipment on amazon

 

The next page will ask you who preps the products. Some products are required by Amazon to be poly wrapped or bagged. If your products are required to be prepped then you have to either select “Merchant” or “Amazon” under who preps. If you choose “Merchant” then you are responsible for prepping your products. If you choose “Amazon” then Amazon will prep your products and charge 0.50 cent per unit. If your products are not required to be prepped then you can leave as is and continue to the next step in the shipment process.

Note: Amazon will let you know if your products require prepping. 

 

The next page is similar to the previous step. You will need to tell Amazon who will apply labels to the product. You have an option to apply the labels yourself or pay Amazon to apply the labels. If you choose Amazon, it will cost 0.20 cent per unit. If you choose to apply the labels yourself, click the print label button. This will download a pdf file with the number of product labels you need. In the example shipment, I have 40 units. This means I’ll be given 40 product labels, 1 product label per unit. Product labels need to be applied to the product itself.

 

The next step is a review of your shipment. Here it will tell you where your shipment is being sent. You also have the option to name your shipment. I recommend naming and dating the shipment for record purposes. After naming your shipment, click on “Approve & Continue”. Now you can work on your shipment!

 

After clicking the “Work on shipment” button, you’ll be directed to the final step in the shipment process. In this step, you’ll need to tell Amazon if this shipment is an SPD (Small parcel delivery) or an LTL (Less than truckload). Since you are shipping as LTL you’ll also need to confirm the box configuration, give pallet dimensions, print labels, and schedule a pickup date.

Select LTL and keep the shipping carrier as “Amazon-partnered Carrier”.

 

Under “how will the shipment be packed?”, select multiple boxes. Here you will need to confirm the box configuration by entering the shipment quantity again. Now click confirm and generate box labels.

Box labels will need to be applied to the outside of each box. In the example shipment, I have 40 boxes. This means I’ll be given 40 box labels to print, 1 box label per box. Box labels will always be applied by the merchant. 

 

 

In the next step, you will need to enter your pallet dimensions and weight. But first, you’ll need to get your pallet built out and weighed. After entering the pallet configuration, you can schedule a pick up ready date. This is not the day your pallet will be picked up but rather the day you let the freight forwarder know that your pallet is ready for pickup. Pickup usually takes around 3-7 days after scheduling the pickup ready date. The BOL will auto-generate a day before the freight forwarder comes to pick up your pallet. Once you receive the BOL, this means your pallet will be picked up soon.

Agree to the terms and conditions and accept the charges. If you’ve already accepted charges but need to make changes to the shipment then you have 1 hour after accepting charges to cancel the shipment. If it has been over 1 hour, then the shipment is locked in and cannot be canceled. 

 

Now you can download and print the pallet labels. You will be given 4 pallet labels per 1 pallet. These 4 pallet labels will go on each side of the pallet. Make sure this label is on the very outside of the pallet so the driver can scan the pallet labels when picking up your pallet. This completes your LTL shipment!

If you need any assistance with Amazon shipments, contact us here!

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