Below are some links to helpful information on EBC/A+ Enhanced Content.
Intro basic tutorial –
In depth guides:
EBC: In Depth EBC Guide
Good Content Examples:
- Add 1000+ words of copy
- Keywords in copy, headlines
- Keywords in alt text of photos (behind scenes)
- Take up space, decrease noise from competitors and other Amazon elements that don’t help your sales
- Organize information in a pyramid with the most unique product information at the top, product grid in middle and category information in middle, and brand story at bottom.
- Recommend using custom templates to build as you have assets available.
- Copy the templates over to other products.
- Increase total keywords ranked for
- Increase keywords rankings to be higher ranked to page 1
- Increase traffic to listing
- *Enhanced content has not made much of an impact to conversion rates for most sellers – and is thus seen as more of a traffic play*