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How to Access the Amazon Brand Store through Seller Central

How to Access the Amazon Brand Store through Seller Central

Once your Amazon Seller Account is Brand Registered, there there is an option to create a store page for your brand. Once the store page is created, it will be launched onto the Amazon platform for all Amazon users to see. To be able to view and edit your store once created please follow these steps below:

  1. Go to your Amazon Seller Central home page.
  2. Hover over Stores on the top tool bar as shown below.

3. Click Manage Stores.

4. On the Manage Stores Page there are three options:

1. You can see the link to your store directly.

2. You can edit your store.

4. Through the manage store page the user can find the following – A direct link to their Amazon store page, The See Insights Area where statistics on your store can be found (traffic etc) and the Edit Store link where a user can make edits and revisions to their store. Please see image below. 

5. For further information on the Amazon Store Page – please visit the following link:

How to Get to Your Amazon Store Link

1. Log onto your Amazon Seller Central Account

2. Go to the left of the page of look for the Performance Tab, Go to Customer Feedback, and click on the link next to the stars.

3. You will be opened to your seller feedback page. Look for “See how your feedback displays to buyers on Amazon.” and click on the link.

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4. This page is where other customers can access and could see other customers feedback.

5. In the URL, look for where it says ‘&seller=A’. This will be your store ID number.

Instead of copying and pasting the whole URL, you can send this to other people by formatting it like this.

http://www.amazon.com/shops/sellerID

Using the example above, your URL should look like this:

http://www.amazon.com/shops/A14CUC1LRMCT6s

How to Create a Vanity URL for an Amazon Brand Storefront

Vanity URL for Amazon Brand Storefront

More often than not, when you create a storefront, Amazon will not give you the Vanity URL. A vanity URL contains the name of the brand in it like https://www.amazon.com/SecureItTactical for example. 

Click here to learn how we can help you stand out from your competition and showcase your collection of products on your Amazon Brand Storefront.

In the below screenshot, Secure It Tactical’s vanity URL has not been updated after they published their storefront. 

vanity url for amazon brandstore

Steps:

  1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.

  2. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Contact Us”.

  3. Once the contact page has loaded, click on “Advertising and Stores.”

  4. Click on Stores > Basic Setting > Store Builder
  5. Fill out the “Contact Reason” and the description. You can copy what is in the description below. It works every time.  
  6. Add an attachment if you’d like.

After this, Amazon should reply, changing the Vanity URL. 

Look below for an example!

How to Create an Amazon Brand Storefront

How to Create an Amazon Brand Storefront – get Amazon consulting with My Amazon Guy.

Click here to learn how we can help you stand out from your competition and showcase your collection of products on your Amazon Brand Storefront.

How to get an Amazon brand storefront, click these links depending on which step you are on.

  1. Apply for and obtain a Registered Trademark from USPTO.
  2. File for brand registry with Amazon.
  3. Go to storefront in seller central.
  4. Plug and play assets to create your store page! (see video)

Reasons why you would want a storefront:

  1. Brand control
  2. Location to drive Headline ads
  3. Location to drive external and offline traffic to
  4. Landing pages convert better
  5. You can push chosen products
  6. Personalized product engine supplied by Amazon
  7. It’s really freaking easy to setup.
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