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Amazon Advertising Broad Match Modifiers Now Work in Seller Central Ads

Advertising on Amazon has changed a lot this past year. Many new beta roll outs, like Beta Display last week, have been implemented. Amazon could catch up to Google's functionality very soon as a result. They are still way behind. One recent change we noticed today was keyword modifiers for Broad Match now work. This is something Google long ago pioneered for Adwords.

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