Running your Amazon business means juggling a million tasks at once, from managing inventory to optimizing listings and running ads. To make things easier, you probably turn to tools that promise to help, but not all of them deliver, and some just eat into your profit.
With so many options out there, it’s easy for you to feel overwhelmed and pick tools without knowing if they actually work. That often leads to wasted money on subscriptions that don’t improve your sales or save your time.
Choosing the wrong tool can cost you more than just money since it can waste your effort and slow down your growth. That’s why it’s important for you to know which Amazon seller tools are worth using.
In this article, we break down the top Amazon seller tools that help with product research, listing optimization, inventory management, and PPC campaigns. Our Amazon agency also provides guidance on choosing the right tools for your business to save time, boost sales, and streamline operations.
Table of Contents
Boost Your Sales with the Right Tools
Discover how the top Amazon seller tools can save you time, improve listings, and increase profits.
Why Picking the Right Amazon Seller Tools Is Important
Standing out in a crowded marketplace like Amazon, with over 600 million products listed, is no easy task. That’s why you rely on Amazon seller tools to help with product research, listing optimization, inventory management, and more, but picking the wrong tools can just waste your time and money.
The right tools give you insights and automation that make managing your business easier and more profitable. If you choose tools without doing research, you risk inefficiency, poor decisions, and falling behind competitors.
Here’s why choosing the right Amazon seller tools is so important:
- Helps you identify profitable products with high demand and low competition.
- Optimizes your listings with high-volume keywords and compelling content.
- Monitors stock levels to prevent overstocking or stockouts.
- Gives you a competitive edge by tracking competitor pricing and performance.
- Provides analytics for data-driven decisions on sales, profits, and keywords.
- Automates tedious tasks to save time and improve efficiency.
- Streamlines operations to support scaling your business and growing profits.
| Tool | Primary Use |
|---|---|
|
Jungle Scout |
Product research & supplier discovery |
|
Sellerise |
Catalog & operations management |
|
PickFu |
Listing testing & feedback |
|
Keepa |
Historical pricing & sales trends |
|
Data Dive |
AI-driven research & listing optimization |
|
Perpetua |
PPC management & automation |
|
Feedback Whiz |
Reviews & seller feedback management |
|
SmartScout |
Market & competitor analysis |
What Are the Best Amazon Seller Tools Every Seller Should Use?
There are countless Amazon seller tools available on the market, but some stand out because of the real value they provide to sellers. These tools have proven track records for helping sellers boost sales, optimize listings, and manage their business more efficiently.
1. Jungle Scout
Jungle Scout is mainly used for product research and supplier discovery, helping sellers identify profitable niches and reliable manufacturers. Sellers pick this tool because it provides accurate data and simplifies the early stages of private label product validation.
Key Features of Jungle Scout
- Product Database: lets you filter millions of products by category, price, sales, and competition.
- Opportunity Finder: identifies niches with high demand and low competition.
- Chrome Extension: shows sales estimates, revenue projections, and historical trends on any product page.
- Keyword Scout: provides search volumes, PPC suggestions, and keyword difficulty scores.
- Supplier Database: reveals manufacturer info from import logs, helping you vet suppliers quickly.
The Advantages of Using Jungle Scout
- Highly accurate sales and demand data trusted by thousands of sellers.
- Beginner-friendly with tutorials, case studies, and educational resources.
- Intuitive interface makes complex data easy to understand.
The Disadvantages of Using Jungle Scout
- Advanced features require higher-tier plans, increasing cost.
- Data is less reliable for smaller marketplaces outside the US.
- Product research features are slightly limited compared to other tools.
2. Sellerise
Sellerise is designed to help Amazon sellers, particularly those with large catalogs or agency needs, prioritize where to focus their efforts. Many sellers choose Sellerise as their go-to tool because it consolidates complex data and flags the most critical tasks, saving time and improving decision-making.
Key Features of Sellerise
- Profit & Loss (P&L) Recreation: breaks down fees and net profit for each product in real time.
- Advanced Dashboard: allows filtering by ASIN, sales, margin, and FBA fees to focus on specific products.
- ABC Analysis: automatically ranks your catalog into A, B, or C categories based on profitability and ROI.
- Smart Alerts: dashboard notifies you of critical issues like hijackers, Buy Box changes, low stock, and listing health.
- Review Dashboard: tracks star trends, calculates review goals, and highlights common phrases for SEO and marketing insights.
- Manual Adjustments: let you add one-time or recurring costs to reflect real-world changes accurately.
The Advantages of Using Sellerise
- Helps sellers focus on the most profitable products quickly.
- The alerts system provides clear, actionable guidance for daily priorities.
- Detailed review analytics support marketing and listing optimization strategies.
The Disadvantages of Using Sellerise
- It may be overkill for sellers with small catalogs or simple operations.
- Some advanced features require higher-tier subscriptions.
- Learning curve for fully leveraging dashboards and ABC Analysis.
3. PickFu
PickFu is a tool that lets Amazon sellers gather real-world feedback quickly, helping them test product images, titles, and other listing elements before going live. This tool provides fast, actionable insights that can directly improve click-through rates and conversion, ensuring that listings resonate with potential customers.
Key Features of PickFu
- Rapid Feedback: delivers poll results in about 45–60 minutes, much faster than Amazon’s built-in A/B testing.
- Mock-up Generator: creates realistic product listings for testing images, titles, price, and review counts.
- Quantitative Results: show a clear winner based on the percentage of votes to guide listing decisions.
- Qualitative Feedback: captures reasoning behind choices, revealing actionable insights for optimization.
- Engagement Tools: allow pinning, upvoting, and following up on comments to prioritize the most valuable feedback.
The Advantages of Using PickFu
- Provides fast, data-driven feedback to improve listings quickly.
- Simulates a real-world Amazon shopping experience for more accurate testing.
- Combines quantitative and qualitative insights for smarter decisions.
The Disadvantages of Using PickFu
- Polls have a cost, which can add up with frequent testing.
- A limited sample size may not perfectly represent all target customers.
- Focused on feedback rather than analytics, so additional tools are needed for full optimization.
4. Keepa
Keepa is a tool that provides Amazon sellers with historical price and sales rank data, helping them make smarter sourcing and pricing decisions. Sellers choose Keepa because understanding past trends can prevent costly mistakes and reveal opportunities for profit.
Key Features of Keepa
- Historical Data: tracks price, sales rank, and number of sellers over months and years.
- Price Drop Alerts: notify you when products fall below a set threshold for timely purchases.
- Deal Discovery: identifies inventory available at lower prices or temporary discounts.
- Strategic Pricing: insights help you optimize your own prices based on past fluctuations.
- Browser Extension: displays graphs directly on Amazon product pages for quick reference.
- Informed Sourcing: allows assessment of product viability and market stability.
The Advantages of Using Keepa
- Helps de-risk purchases by showing historical trends and sales patterns.
- Alerts allow timely action on deals or inventory opportunities.
- Provides insights into product longevity and demand stability.
The Disadvantages of Using Keepa
- Limited direct product research functionality compared to tools like Jungle Scout.
- It can be overwhelming for beginners without guidance in interpreting data.
- Requires manual analysis to combine with other metrics for full decision-making.
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5. Data Dive
Data Dive is an AI-powered tool that helps Amazon sellers quickly research products, optimize listings, and analyze competitors. Data Dive is often used by sellers because it speeds up decision-making and uncovers niche opportunities that might be overlooked manually.
Key Features of Data Dive
- Fast Product Research: validates multiple ideas quickly to identify low-competition opportunities.
- Advanced Keyword Optimization: finds high-ranking keywords for better visibility in search results.
- Competitive Analysis: provides insights into competitors’ performance and strategy.
- Product Optimization: analyzes live listings and highlights improvements, including long-tail keywords.
- AI Integration: connects with data sources like Jungle Scout, Keepa, and Amazon Seller Central.
- Efficiency & Scalability: automates tedious tasks, freeing sellers to focus on growth.
The Advantages of Using Data Dive
- Speeds up product research and listing optimization significantly.
- Provides actionable insights to identify profitable niches and keywords.
- Integrates AI and multiple data sources for a comprehensive approach.
The Disadvantages of Using Data Dive
- It can be overwhelming for new sellers unfamiliar with analytics tools.
- Some features may require additional subscriptions or integrations.
- AI-driven suggestions still require human judgment to avoid mistakes.
6. Perpetua
Perpetua is an AI-powered tool focused on Amazon PPC management, helping sellers optimize ad campaigns for efficiency and profitability. Sellers choose it because it automates bid adjustments and campaign execution, saving time while maximizing return on ad spend.
Key Features of Perpetua
- AI-Powered Optimization: uses machine learning to adjust bids daily and improve campaign performance.
- Goal-Based Management: lets sellers set strategic objectives, while the AI handles tactical execution.
- Automation: streamlines campaign creation, execution, and ongoing adjustments.
- Comprehensive Ad Support: works with Sponsored Products, Sponsored Display, and DSP campaigns.
- Data-Driven Insights: provide analytics and reporting for informed decision-making.
- Cost-Effectiveness: helps high-spend sellers maximize ad ROI while reducing manual work.
The Advantages of Using Perpetua
- Saves time with automated campaign management.
- Improves ad performance using data-driven, AI-powered optimization.
- Supports multiple ad types for a full-spectrum advertising approach.
The Disadvantages of Using Perpetua
- Premium pricing may be expensive for smaller sellers.
- Technical issues have been reported, such as reactivating paused ads.
- Limited manual control may frustrate sellers needing granular campaign adjustments.
7. Feedback Whiz
With 93% of consumers saying online reviews influence their shopping choices, Feedback Whiz is essential for Amazon sellers who want to maintain a strong reputation. Many sellers rely on Feedback Whiz because it automates review requests, monitors feedback, and provides actionable insights to boost both sales and credibility.
Key Features of Feedback Whiz
- Email Automation: sends customizable, automated emails to request reviews and manage customer communication.
- Seller Feedback Management: tracks, filters, and alerts you to negative feedback while adding internal notes.
- Profit & Analytics Dashboards: monitor profits, trends, and business performance with downloadable reports.
- Alerts: notify sellers instantly of critical events like hijackers, Buy Box changes, or negative reviews.
- Product Monitoring: keeps tabs on listing changes and competitor activity.
- Order Management: allows sellers to view and manage order history directly in the platform.
The Advantages of Using Feedback Whiz
- Increases review volume and helps maintain a positive seller reputation.
- Automates tasks, saving time on customer communication and monitoring.
- Provides insights into profitability and business trends.
The Disadvantages of Using Feedback Whiz
- It can be complex for new sellers to set up and navigate.
- Some features require higher-tier plans for full access.
- Alerts may be overwhelming if not properly configured.
8. SmartScout
SmartScout is a research tool that gives Amazon sellers deep insights into market share, brand dominance, and competitor activity. Because of its visual maps and detailed analytics, sellers choose this tool to spot profitable niches and understand competitive dynamics much faster.
Key Features of SmartScout
- Visual Brand Maps: reveal category dominance and market gaps for quick opportunity assessment.
- Seller Map: shows geographical locations, revenue, and performance of competitors in specific regions.
- Submarket Finder: identifies micro-niches with lower competition and higher profit potential.
- Traffic Graph: tracks customer flow and “frequently bought together” relationships between products.
- Market-Level & Brand-Level Data: provides revenue, units sold, competition metrics, and vendor presence.
- Advanced FBA Calculator: allows dynamic adjustments to see exact fees for different product dimensions.
The Advantages of Using SmartScout
- Unique visualizations simplify complex market and competitor data.
- Excellent for in-depth brand and market research before product launch.
- Integrates standard tools with advanced analytics in a single workflow.
The Disadvantages of Using SmartScout
- A large amount of data can overwhelm beginners.
- Steep learning curve to fully utilize all features.
- Analysis requires time to interpret insights effectively.
FAQs About Amazon Seller Tools
Choosing the Right Tools Without Wasting Money
Investing in an Amazon seller tool means spending money, and even small monthly fees can quickly add up over time. Just because a tool can deliver quick results doesn’t mean you can afford to subscribe to every option available.
The real value of a tool is in how it simplifies your selling process and improves efficiency without creating extra hassles. Learning about the best Amazon seller tools ensures you pick the right one that fits your business needs and maximizes your return.
Are you struggling to manage your Amazon business or unsure which tools to trust? Get help from our full-service Amazon agency and let our experts optimize your processes, boost your sales, and protect your profits.
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