Contact us

Fast quote

Advertising Audit

Looking to increase the effectiveness of your campaigns? Or understand why they’re not performing the way you want? Then you’ll need an Advertising Audit. Advertising audits will help get your campaigns back in shape or hold your advertising agency or manager accountable.

400+ Advertising Accounts Managed

What's Included:

Timestamps:

00:00Intro
00:483 Campaign Types
01:38Sponsored Products Campaign
02:58How much TACOS to spend
03:43Automatic vs Manual Targeting
03:58Start new campaigns/products in fixed bids
06:24Creating Ad group
07:17Advertising is done at the SKU level, not on ASIN level
07:51Sponsored Products Automatic Targeting
10:40Negative keyword targeting
12:00Do you need product reviews before spending on ads?
12:55Actual Automatic Campaign
18:05Sponsored Products Manual Keyword Targeting
20:54Sponsored Products Manual Product Targeting
23:47Sponsored Brands Campaign
24:22Video format is the fastest growing advertising methodology on Amazon
26:02How to setup video format ad
28:25Sponsored Brands Store Spotlight
30:20Sponsored Brands Product Collection
32:14Sponsored Display Campaign
34:26Audience Views remarketing

Advertising Audit Services Includes:

SKU Analysis

See exactly how many ad dollars go to each SKU. With our advertising audit, you’ll also get insight into how well an SKU is performing and whether or not it yields a successful ROI. With this information in your toolkit, you’ll be able to plan more accurately for your advertising strategies and optimize your campaigns.

Ad Spend Breakdown

To ensure ads aren’t being displayed for irrelevant searches, keyword targets need to be adjusted. We’ll shift the focus to what we call AAA relevant keywords: highly relevant keywords that impact your ranking efforts. Shifting our focus here will rein in ACOS that may otherwise be thrown away.

Eliminate Non-Performing Keywords

Any keywords that don’t bring in impressions, sales, or clicks should be paused. It’s the most effective way to cut down on your ad spending. We’ll inspect click-through rates as we perform advertising audit services, with a target CTR of over 1%. Any keyword with over our standard minimum 10 clicks and a CTR of below 1% and no sales won’t make the cut.