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Prime Big Deal Days Sales Hit $9.86B as Shoppers Start Holiday Buying in October
- 16 October 2026
Holiday shopping in 2026 started weeks before Black Friday, and the October sales numbers prove it. Prime Big Deal Days sales hit $9.86 billion across US online retailers, beating last year’s $9.09 billion. Electronics sales rose 85% over September averages, and buy now, pay later drove $692.3 million in sales.Shoppers also relied on mobile, stocked up on essentials, and finished
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