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State of DTC in 2025 Reflects the Move from Platform Dependence to Brand Ownership
- 18 July 2025
The state of DTC in 2025 shows brands shifting away from relying solely on platforms like Amazon and Walmart, instead investing in first-party data, owned channels, and direct customer relationships to build long-term value. In 2025, the DTC model isn’t just growing, it’s evolving.Brand owners are expanding beyond DTC websites and into social platforms, retail media networks, and influencer partnerships
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