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MAG My Amazon Guy logo capitalized

My Amazon Guy

Led by Steven Pope, our team of seasoned Amazon experts helps brands like yours optimize their listings to succeed on Seller Central. We’ve created a layered strategy using proven tactics to manage your PPC, SEO, and catalogs — so you can stop worrying about Amazon and start focusing on your business.
Amazon FBA Weekly Q&A

Our Mission

Our mission as a company is to give Amazon sellers peace of mind. By driving more traffic and increasing sales, we help brands like yours thrive and stay ahead of the competition. The ever-evolving world of Amazon Seller Central can be tricky to navigate. By working with us, you can focus on growing instead of troubleshooting.

Our Vision

Our vision is simple. It’s to help sellers like you on Amazon Seller Central do the following:

Join 500+ Amazon FBA sellers that have found success with
My Amazon Guy growing sales

Steven Pope

FOUNDER
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Nick Nido

CHIEF TECHNOLOGY OFFICER

Dustin Fenton

VICE PRESIDENT

Steven Bruning

IT DIRECTOR

Kristen Lasch

Kristen Lasch

ACCOUNT DIRECTOR

tessa ryan

Tessa Ryan

ACCOUNT DIRECTOR

Francisco Valadez

ACCOUNT DIRECTOR

Charles Wolf

CREATIVE DIRECTOR

John Aspinall

SALES MANAGER

Thomas Fitzgibbons

ACCOUNT DIRECTOR

hannah

Hannah Pinky Celis

ACCOUNT DIRECTOR

Steven Pope

FOUNDER

Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 750+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.

Nick Nido

CHIEF TECHNOLOGY OFFICER

Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

Dustin Fenton

VICE PRESIDENT OF OPERATIONS

Dustin Fenton directs all operations at MAG. Graduate of the University of North Georgia, with a Bachelor of Science in Political Science and a Minor in Business Administration. Dustin got his start in eCommerce while working for a local textbook company when enrolled in school, and through this job he advanced to their Director of eCommerce and acquired a solid background in Amazon Seller Central account management. Dustin has interests in hiking, storm chasing, creating internet forum communities, and small business enterprise. His experience will be beneficial in assisting clients with their wide array of business needs.

Steven Bruning

IT DIRECTOR

Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.

Jason Mastromatteo

ACCOUNT DIRECTOR

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Kristen Lasch

ACCOUNT DIRECTOR

Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

Tessa Ryan

ACCOUNT DIRECTOR

As a current Amazon private label seller, Tessa has a passion for building accounts at all different levels. Tessa graduated from the University of Wisconsin – La Crosse with a Bachelors in Psychology and started her eCommerce endeavors in 2017. She has gained a significant amount of knowledge of the Amazon platform and enjoys helping other business owners push past barriers and grow their own eCommerce accounts.

Francisco Valadez

ACCOUNT DIRECTOR

A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency

Charles Wolf

CREATIVE DIRECTOR

Charles started his Amazon career selling his own brand in 2014.  He sold his own brand’s product and private label until he started in commercial e-commerce. He started with My Amazon Guy in 2021 as a Brand Manager and then an Account Director helping to grow his client’s sales through expert SEO work and business strategy before making his way to the Creative Director position.  Charles has a degree from the Art Institute for graphic design and audio production and now enjoys creative projects both on and off the clock.

Outside of My Amazon Guy Charles has received a BS in animal behavioral science that he used to start a non-profit aggressive dog rehabilitation clinic.  He spends his time developing products for outdoor adventure sports, working with animals, or participating in outdoor activities. 

John Aspinall

SALES MANAGER

John Aspinall began his journey in 2001 at Mount Saint Mary College of New York. While majoring in Media Studies, he quickly saw the potential of the online marketplace and started his professional career in e-Commerce in 2007. He focused on helping start-up companies take their place in the vast world of online sales and marketing, learning the ins and outs of third-party platforms. His experience in business development and strategic growth has helped companies soar in the Amazon marketplace. 

Since joining My Amazon Guy earlier in 2022, he has quickly excelled to become an Account Director. John loves helping clients succeed and grow right along with the world of eCommerce. As he says, the possibilities are endless

Thomas Fitzgibbons

ACCOUNT DIRECTOR

Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 

 

In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Hannah Pinky Celis

ACCOUNT DIRECTOR

With more than eight years of experience in the e-commerce industry, Hannah is exposed to and has enjoyed working with diverse multinational company cultures. This has enabled her to develop a strong talent for building trusted relationships with different stakeholders in the industry.

Hannah is always curious and passionate about development. She continues to learn and updates herself on the newest softwares, tools, trends and strategies that are critical to business performance and growth. She has an extensive background in Amazon Account Management, Supply Chain, Arbitrage, Product Development, and Product Launches.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad