Amazon DSP Management Service
Our Amazon DSP management service helps profitable Sponsored Products brands reach shoppers beyond keyword targeting.
We handle display, video, and audio campaigns across Amazon and third-party websites, apps, and devices to manage targeting, creative, optimization, and reporting.
Book a call to see what Amazon DSP could do for your brand.
What is Amazon DSP?
Amazon DSP (Demand-Side Platform) lets sellers and vendors reach potential customers outside of Amazon and bring them to your product listings. If you struggle to attract shoppers with normal Amazon PPC ads, Amazon DSP can work for you.
There are four kinds of DSP ads available to sellers:
- Video ads
- Dynamic Responsive eCommerce Creatives (RECs)
- Audio ads
- Static image ads
| Format | Placement | Clickable |
|---|---|---|
|
Video |
Streaming TV Over-The-Top (OTT) |
No |
|
Video |
Third-party sites Online Video (OLV) |
Yes |
|
Dynamic RECs |
On and off Amazon, up to 20 in-stock products |
Yes |
|
Audio |
Amazon Music, Alexa devices, Fire TV |
No |
|
Static image |
Image ads appearing on websites and mobile apps |
Yes |
What Amazon DSP management services cost
Sponsored Products bills through Seller Central after someone clicks the ad. On the other hand, DSP requires payment before impressions run because the ad spend is prepaid.
That means you’ll need the full amount ready before launch. Your first invoice combines the management fee with your first cycle of ad spend, so budget for both rather than the monthly management fee alone.
For most Amazon brands just starting with DSP, the first question is about cost. So here’s what to expect.
- Full-funnel campaigns: $10,000–$15,000 per month
- Retargeting-only campaigns: Lower starting spend
- Payment: Management fee plus ad spend, paid upfront
- Billing: Invoiced separately from Seller Central
- First invoice: Covers management fee and ad spend
- Commitment: Upfront payment, no fixed contract term
What you’ll pay upfront
With our DSP management service, there is no fixed contract term. The upfront commitment is the management fee and prepaid ad spend for your first cycle.
If the costs fit your plans, book a call to see if DSP is a fit.
| Item | Billing details |
|---|---|
|
Management fee |
Flat monthly, scales with budget, invoiced upfront |
|
Ad spend |
Prepaid, held against impressions, invoiced upfront |
|
Creative production |
Quoted separately |
|
AMC reporting |
Included in management |
Is Amazon DSP right for your brand?
Not every brand needs DSP. We audit before we sell, and we’ve told profitable brands to skip it.
ASINs sometimes come back ineligible for retargeting, and audience pools sometimes come back too small to hold frequency. When that happens we rebuild around in-market and contextual audiences, or recommend that you hold off on DSP. Here’s what we check before recommending DSP:
- Profitable Sponsored Products campaigns
- Consistent high sales volume
- Enough detail page traffic for retargeting pools
- Reliable inventory across your ASINs
- Margin to support CPM-based advertising
- Creative assets, or budget to make them
- A product category eligible for DSP
Amazon DSP retargeting vs Sponsored Display retargeting
If Sponsored Display already retargets shoppers who viewed your products, why pay for DSP?
Sponsored Display uses predefined audiences tied to your ASINs and lets you choose how recently a shopper must have interacted with your products.
On the other hand, DSP gives you more control over audience construction, exclusions, frequency, where your ads appear, and the creative they use.
Sponsored Display vs. DSP
Sponsored Display and DSP both support retargeting, but they give you different levels of control over audiences, placements, frequency, creative, and billing.
| Feature | Sponsored Display | Amazon DSP |
|---|---|---|
|
Audience source |
Amazon’s prebuilt segments |
Custom segments, including AMC-modeled |
|
Lookback window |
Preset, up to 90 days |
Extended, set per audience |
|
Exclusion |
Limited |
Full exclusion of buyers and segments |
|
Frequency capping |
Not exposed |
Set per audience and campaign |
|
Inventory control |
Amazon decides |
Prime Video, Fire TV, Twitch, IMDb, open web |
|
Creative |
Product image and headline |
Display, video, audio, Streaming TV |
|
Billing |
CPC through Seller Central |
CPM, prepaid, outside Seller Central |
We run four campaign types within one overall budget, each with its own audience, frequency cap, and creative:
- Retargeting product viewers and add-to-cart shoppers
- Repurchase campaigns for past buyers
- Targeting shoppers based on relevant content and competitor products
- High-funnel awareness campaigns targeting in-market and lifestyle audiences
Each stage supports the next, with awareness helping build audiences for later retargeting. We break down how the funnel stages work together in our Amazon DSP full-funnel marketing guide.
Excluding recent purchasers helps keep acquisition campaigns focused on new shoppers. Frequency caps also limit how often the same shoppers see your ads.
AMC matters when you need more precise audience definitions. For example, we can build an audience of shoppers who viewed two specific ASINs, did not buy within 14 days, and bought from a competitor in the past quarter. Sponsored Display doesn’t offer that same level of audience definition.
What to expect in the first 90 days of DSP ads
Going week by week, campaigns launch in the first week, but meaningful performance data takes longer to build. The first 30 to 60 days give campaigns time to develop before you make major scaling decisions.
How long does Amazon DSP take to show results?
Expect ROAS of 1X to 3X during the first 30 to 60 days as campaigns build audience and performance data. Scaling typically starts once there is enough data to identify which audiences and placements are working, usually between weeks 4 and 8.
Book a call to see how Amazon DSP can work for your brand.
| Week | Campaign focus |
|---|---|
|
1 |
Set up the campaign structure, launch retargeting and awareness campaigns, and test audiences |
|
2-3 |
Expand into add-to-cart, product viewer, and in-market audiences, run A/B tests, and move budget toward better-performing audiences |
|
3-6 |
Refresh and test creative, add video where appropriate, and adjust messaging |
|
4-8 |
Expand into more funnel stages, scale winning audiences, and increase spend based on performance |
What ROAS can I expect from Amazon DSP in the first 90 days?
Each campaign type can produce a different ROAS, so blended ROAS depends on your campaign mix. These are the ranges we typically see once campaigns have had time to stabilize.
| Campaign type | Average ROAS |
|---|---|
|
Retargeting |
3 to 6 |
|
Repurchase |
2 to 4 |
|
Contextual and competitor |
1 to 2 |
|
High-funnel awareness |
0.5 to 2 |
|
Mature account-wide benchmark |
6 to 8 |
Hitting a ROAS of 6X to 8X account-wide depends on budget, audience size, and product-market fit. As campaigns build data and reach more shoppers, we look at four metrics and not just ROAS alone:
- ROAS climbing past 4X
- Increase in total sales
- More product detail page traffic
- Growing share of new-to-brand purchases
How did Amazon DSP deliver for the brands we manage?
Our top-performing accounts got well beyond the 6X to 8X ROAS benchmark. In August 2026, 13 brands we manage generated about $1.2M in total brand sales from roughly $100K in DSP spend, including $496K in sales from first-time buyers.
See the campaigns, tactics, and brand-by-brand data in our Amazon DSP results breakdown.
| Metric | Result |
|---|---|
|
Average total ROAS across 13 brands |
12.67x |
|
Highest total ROAS |
33.10x |
|
New-to-brand share of sales |
39% |
|
Brands above our efficiency benchmark |
9 of 13 |
DSP can also influence sales beyond the specific products shoppers saw in the ads. Total ROAS includes those additional brand sales, which can make account-wide ROAS higher than the 6X to 8X benchmark. Two accounts show how differently DSP can generate that return.
A pillow insert brand facing rising Sponsored Products CPCs ran separate Performance+ campaigns for each product size. It generated $446K in sales from $13K in spend, with 59% of sales coming from new-to-brand buyers.
A bedside shelf brand used DSP to reach new customers and excluded anyone who had purchased in the past year from its conversion campaigns. First-time buyers accounted for 89.5% of its DSP sales, while total sales grew from $232K to more than $2.9M over five months.
33x ROAS with Amazon DSP ads
Reach more shoppers across Amazon affiliate sites, apps, and devices with Amazon DSP ads. With our strategy, our team has helped brands reach up to 33X ROAS.
- Precise audience targeting
- Full-funnel campaigns
- AMC audience insights
- New-to-brand acquisition
- Display, video, and audio ads
- Weekly performance optimization
Trusted by major brands and Amazon FBA sellers:
How we measure DSP's impact on sales
A shopper might see a DSP ad, search for your brand two weeks later, click a Sponsored Product, and make a purchase. Amazon’s standard reporting may attribute that sale to Sponsored Products, even though DSP influenced the shopper earlier.
Amazon Marketing Cloud (AMC) gives us another way to analyze those customer journeys. Since late 2025, brands running Sponsored Ads can access AMC. We write the SQL queries needed to analyze the data, then provide the results as part of our management service.
Each month, we report on three areas of DSP performance:
- DSP sales vs. total brand sales
- New-to-brand sales and acquisition cost
- DSP-assisted conversions identified through AMC
Certified Amazon DSP experts
With our team of certified Amazon DSP specialists, you gain expert guidance, proven strategies, and a competitive edge. Trust that your campaigns are optimized for success in the complex world of Amazon advertising.
How PPC and Amazon DSP work together
Amazon PPC is the foundation, while DSP ads expands your reach beyond just being visible in search results.
If your Sponsored Products campaigns are profitable, well-optimized, and converting at a strong rate, DSP can expand that reach through retargeting, repurchase campaigns, competitor targeting, and awareness campaigns.
The two channels work better when their targeting and budgets are coordinated. Search term data helps us identify DSP audiences, while DSP data shows where the two channels overlap. That’s why we manage PPC and DSP together.
- Retargeting: Reach product viewers and cart abandoners with shorter lookback windows and higher bids.
- Repurchase: Reach past buyers based on their likely reorder cycle.
- Competitor targeting: Reach shoppers viewing competing products and relevant content.
- Awareness: Reach in-market and lifestyle audiences earlier in the buying process.
For the full breakdown, read Amazon DSP vs Sponsored Ads.
What we need before launching DSP ads
Creative issues can delay a DSP launch. Assets must meet Amazon’s requirements, and problems with claims, readability, or safe zones can require revisions before campaigns go live.
Missing assets don’t have to delay the launch. Our design team can create them, with design work quoted separately.
| Assets | Access and information |
|---|---|
|
Logo files and brand guidelines |
Seller Central or Vendor Central user access |
|
Lifestyle and product photography, raw where possible |
DSP account invitation and linking |
|
Video in DSP sizes and lengths |
Secondary user emails for your team |
|
Approved claims language for regulated categories |
Reporting platform connection |
|
Brand Store link, hero ASINs, competitor list |
Kickoff call to lock targets |