Strike zone keywords

Get SEO Phase 3 with Full Service Account Management.

Optimize your back end search terms for your Amazon listings. In SEO Phase 3, we’ll accomplish a number of goals to further improve your SEO:

Amazon SEO Phase 3

Strike zone update

This third SEO strategy comes after the SEO Phase 2 – copy and pink terms implementation. We replace existing keywords with keywords within striking distance. The goal is to get keywords that are ranked 20-50 to rank 1-19.

Major steps for SEO phase 3:
  1. Redo current backend search terms for mature listings
  2. Ensure that organic phrases are “hit” with strike zone keywords (ranks 20-50) with the goal to get them to rank 1-19.
  3. This strategy is only for products with 800+ organic keyword distribution.

Win on Amazon, dominate Amazon SEO

Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Keyword research for Amazon SEO optimization

Best-in-class keyword tools

We use tools like Helium 10’s Cerebro to find top keywords, analyze competitors, and optimize your Amazon listings.

Increase clicks with Amazon SEO optimization

Optimized backend for more clicks

Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Index for more keywords with Amazon SEO optimization

Focus on visibility, not rank

Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Increase product visibility with Amazon SEO optimization

Strategic keyword repetition

Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.

Frequently asked questions

What is SEO Phase 3?

SEO Phase 3 focuses on optimizing keywords in the "strike zone" (ranking 20–50) to improve their position to the top 1–19 rankings.

When should SEO Phase 3 be performed?

Phase 3 should be done every 90 days but only after meeting the criteria of 50 keywords in the strike zone.

What are the prerequisites for SEO Phase 3?

  1. Must be a mature listing (6+ months old).
  2. Have at least 800 organic keywords indexed.
  3. Has 50 or more keywords in ranks 20–50.

What if my listing doesn't meet the criteria?

If conditions aren’t met, revisit Phase 1 or 2 SEO to build up the keyword foundation.

How are keywords selected for optimization?

Helium 10’s Cerebro is used to filter Strike Zone keywords, prioritizing those with high search volume.

How is the keyword strategy executed?

Keywords are updated in backend search terms, with additional attention to subject matter, intended use, and audience attributes.

What tools do you use to perform SEO Phase 3?

Helium 10 tools like Cerebro and Frankenstein are essential for keyword research and optimization.

Can SEO Phase 3 be repeated?

Yes, it’s a recurring process every 90 days to align with keyword ranking cycles.

What are the benefits of SEO Phase 3?

  • Improved keyword rankings.
  • Increased visibility and traffic.
  • Higher conversion rates through targeted optimizations.

How does SEO Phase 3 integrate with other phases?

Phase 3 builds on the foundation of Phases 1 and 2 and prepares for advanced strategies in Phase 4.

How can I start SEO Phase 3 for my listing?

Contact us to get expert help with Strike Zone keyword optimization and grow your sales!

What if I want to handle the four SEO phases on my own? Can you recommend a guide?

We provide access to a comprehensive library of over 560 standard operating procedures (SOPs). If you're interested in specific guidance, including our Phase 1–4 SEO SOPs, learn how to get access to our SOPs.

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Helium 10 Trusted Partner Full Service Amazon Agency
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Over five years of SEO experience

With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings.

Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.

Our proven 4-phase SEO strategy:

Hear it from people we've helped

See how we’ve helped clients reach their full potential and solved their Amazon problems.

Posted August 23, 2023

JB

2 Reviews

Trustpilot Review Stars

High Impact Backed by Expert Knowledge

I hired my MyAmazonGuy to help grow our established Amazon account. The MAG team met with me weekly, and communicated updates almost daily of all the various things they were doing to improve sales.

Their knowledge of Amazon is first class, and the level of service can’t be beat.

Date of experience: August 23, 2023

“I was impressed with their approach to being open and honest about their process.”

“It”s been fantastic… Allows me to not worry about issues knowing that it will be taken care of sometimes very quickly.”

“They’ve taken over and our salves have increased substantially. I’m very impressed with the results they’ve given us.”

FREE SEO phase 1 best practices

Complete  the form below to get our SEO Phase 1 Amazon SEO guide for free. This guide is a great first step to improving SEO for your listings on Amazon.

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