Strike zone keywords
Get SEO Phase 3 with Full Service Account Management.
Optimize your back end search terms for your Amazon listings. In SEO Phase 3, we’ll accomplish a number of goals to further improve your SEO:
- Keyword and competitor research in your category
- Hand selecting most relevant, high-converting keywords for your listings
- Following Amazon's guidelines and rules
- Improve keyword rankings to top 20
- A before and after draft for your approval

Strike zone update
This third SEO strategy comes after the SEO Phase 2 – copy and pink terms implementation. We replace existing keywords with keywords within striking distance. The goal is to get keywords that are ranked 20-50 to rank 1-19.
- Implementing our strike zone SEO strategy will help maximize organic ranking for your products.
- Increasing ranking on Amazon is a valuable tool to dominate your category, increase sales, conversions, and revenue.
- Our tracking process will give us insight into the strategy’s performance in real time.
- Redo current backend search terms for mature listings
- Ensure that organic phrases are “hit” with strike zone keywords (ranks 20-50) with the goal to get them to rank 1-19.
- This strategy is only for products with 800+ organic keyword distribution.
Win on Amazon, dominate Amazon SEO
Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Best-in-class keyword tools
We use tools like Helium 10’s Cerebro to find top keywords, analyze competitors, and optimize your Amazon listings.

Optimized backend for more clicks
Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Focus on visibility, not rank
Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Strategic keyword repetition
Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.
Frequently asked questions
What is SEO Phase 3?
When should SEO Phase 3 be performed?
What are the prerequisites for SEO Phase 3?
- Must be a mature listing (6+ months old).
- Have at least 800 organic keywords indexed.
- Has 50 or more keywords in ranks 20–50.
What if my listing doesn't meet the criteria?
If conditions aren’t met, revisit Phase 1 or 2 SEO to build up the keyword foundation.
How are keywords selected for optimization?
Helium 10’s Cerebro is used to filter Strike Zone keywords, prioritizing those with high search volume.
How is the keyword strategy executed?
Keywords are updated in backend search terms, with additional attention to subject matter, intended use, and audience attributes.
What tools do you use to perform SEO Phase 3?
Helium 10 tools like Cerebro and Frankenstein are essential for keyword research and optimization.
Can SEO Phase 3 be repeated?
Yes, it’s a recurring process every 90 days to align with keyword ranking cycles.
What are the benefits of SEO Phase 3?
- Improved keyword rankings.
- Increased visibility and traffic.
- Higher conversion rates through targeted optimizations.
How does SEO Phase 3 integrate with other phases?
Phase 3 builds on the foundation of Phases 1 and 2 and prepares for advanced strategies in Phase 4.
How can I start SEO Phase 3 for my listing?
Contact us to get expert help with Strike Zone keyword optimization and grow your sales!
What if I want to handle the four SEO phases on my own? Can you recommend a guide?
We provide access to a comprehensive library of over 560 standard operating procedures (SOPs). If you're interested in specific guidance, including our Phase 1–4 SEO SOPs, learn how to get access to our SOPs.



Over five years of SEO experience
With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings.
Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.
Our proven 4-phase SEO strategy:
- Phase 1 - Maximize Indexing
- Phase 2 - Incremental Indexing
- Phase 3 - Strike Zone Keywords
- Phase 4 - Market Share Indexing
Hear it from people we've helped
See how we’ve helped clients reach their full potential and solved their Amazon problems.
2 Reviews

High Impact Backed by Expert Knowledge
I hired my MyAmazonGuy to help grow our established Amazon account. The MAG team met with me weekly, and communicated updates almost daily of all the various things they were doing to improve sales.
Their knowledge of Amazon is first class, and the level of service can’t be beat.
Date of experience: August 23, 2023
- Exceeded my expectations
“I was impressed with their approach to being open and honest about their process.”
- Peace of mind
“It”s been fantastic… Allows me to not worry about issues knowing that it will be taken care of sometimes very quickly.”
- Stress relieved
“They’ve taken over and our salves have increased substantially. I’m very impressed with the results they’ve given us.”
FREE SEO phase 1 best practices
Complete the form below to get our SEO Phase 1 Amazon SEO guide for free. This guide is a great first step to improving SEO for your listings on Amazon.
