Upgrade your Amazon main image CTR
Improve click-through rates with Amazon main images built to capture attention. Make a good first impression and have more shoppers discover your products.
Upgrade your main image for $100
- $100 per main image
- Editing and compositing is included
- You receive: final, raw, and edited files
Click Through Rate (CTR)
Click through rate (CTR) measures the percentage of users who click on your product listing after seeing it from the search results page. It plays a crucial role in driving traffic to your listing, which in turn can help generate more sales.
CTR is more than a vanity metric. A higher click through rate means more shoppers choose your product over competing listings, creating more opportunities to generate sales.
Benefits of a high click through rate on Amazon
Lower ACOS
Helps lower ACOS for more efficient PPC advertising
Higher Rankings
Better organic rankings through stronger shopper engagement
More Traffic
More product page traffic from the same number of impressions
Increase Revenue
Higher sales potential with more shoppers clicking your listing.
Amazon main image CTR rule change alert!
“Amazon can now detect if your main image is ‘decorative’ and it’s suppressing listings because of it. This is the biggest image algorithm shift in years.” — Noah Wickham, My Amazon Guy.
Watch the full video to learn how to protect your listings and boost your CTR before your competitors do.
Improved Amazon main image examples
A good main image is visually appealing, showcases the product clearly, and presents its features and benefits. Here are our favorite main image improvements, along with the changes that helped make an impact.
HappyMe Journal
The HappyMe Journal main image was just a standard product shot on a white background.. To make it more informative, we showcased the inside pages, highlighted the intended age range, and added a short product description to the cover.
BBQ Caddy
The BBQ Caddy had a main image that was too similar to the main image of competing products. The solution was to include the product packaging in the image, and make sure that the product’s name and branding was easily readable.
Lavender Room Fragrance
The original Lavender Room Fragrance Spray main image was a typical product shot of two bottles. We enhanced it by adding the branded packaging, clearly displaying the scent, and including a badge showing the bottle count and estimated number of sprays.
Protein For Her
Protein powder packaging often looks similar across brands. For Protein For Her, we enhanced the main image by adding a badge highlighting a 30-day supply, a scoop of the powder, and a cupcake to clearly communicate the flavor.
Jacket Sunscreen
The main image for this sunscreen brand was improved in three ways. First, a card was added that listed three of its main features. Second, a “Made in the USA” tag was added. And third, a streak of cream was shown to show what the actual cream looked like.
Pure Coconut Water
It was natural for this main image to be improved by adding imagery of coconuts and coconut water. But in addition to that, a simple badge was also placed in to show that the product is for a 12-pack of bottles.
Baggie Organizer
It was difficult to tell what the product was from the original main image. The fix for this was to first add a tag with text of what the product is, then we also placed in imagery of baggies with various food in them to provide context of its usage.
Weighted Stuffed Animal
Communicating scale will always be helpful for shoppers. For this product, a toddler was added in, while also showing who the stuffed animal is meant for. Packaging was placed in the image to display its weight and the description of the product.
Smoke Machine Fluid
Showing what your product does can make a main image much more compelling. For this Smoke Machine Fluid, we added realistic smoke and the branded packaging to showcase its key features. The result is a more eye-catching image.
Microwave Heating Pad
The first main image for this product was too simple, and wouldn’t stand out and grab attention on a page. We included the packaging in the main image, with the product name clearly visible, and a small “Made in USA” hangtag for the better main image.
Turn your main image into a competitive advantage.
Improve click-through rates with Amazon main images designed to capture attention and win more clicks.
Expert listing optimization from every angle
A stronger main image is just the start. We optimize every part of Amazon listings to help more shoppers click, stay, and buy.
Behind every listing is a team of 400+ Amazon specialists working under one strategy, bringing together design, SEO, copywriting, and catalog expertise to maximize performance.
Improve not just your main image
Get a FREE listing audit where our experts review your Amazon listing to check your ASIN and point out factors that can help improve your listing and performance on Amazon.
When Steven Pope posted about the Amazon Main Image Hack, a business owner commented on how effective the strategy was.
In a Linkedin thread, an Amazon agency owner shared how implementing the main image hack improved ranking with impressive results,
Frequently asked questions
Contact us for other questions or concerns.
Enhance your Amazon listings
Bring more shoppers to your listings and get your products into their carts: