Quartile vs Amazon Agency
Which One Really Gets the Job Done, Quartile or Amazon Agency?
You’re ready to level up your Amazon game, but the choice between Quartile and agency is a head-scratcher. Both promise a winning combination of human know-how and tech power, but your business is unique. How do you find the perfect fit?
Quartile dazzles with its data-driven approach, while agencies tout their expert team. It’s like choosing between a supercharged robot and a seasoned strategist—both have their strengths, but which one suits your needs?
We’re cutting through the noise to help you decide. From cost and control to strategy and support, we’re breaking down Quartile vs Amazon Agency. Let’s find the solution that’ll rocket your Amazon business to the top.
Quartile vs Amazon Agency: How Each Option Works
Quartile
It is an AI-powered Amazon PPC Software for optimizing ad campaigns to lower ACoS (Advertising Cost of Sales)
How It Works
Quartile connects your account to Amazon’s API to gather and analyze data, then crafts a tailored Amazon advertising strategy.
It launches and manages your Amazon campaigns, while its proprietary technology continuously adjusts them in real time for optimal results.
| Pros | Cons |
|---|---|
|
Automates and manages campaigns 24/7, saving significant time and effort.
Uses AI to create highly granular Amazon ad campaigns and make real-time bid adjustments.
Allows for detailed performance analysis through custom tags and margin calculations. |
Quartile does not create ad copy, videos, or manage website elements.
Limited to product feed data and does not access your full eCommerce platform.
Requires accurate input of Landed Cost and proper pixel setup for optimal functionality. |
Sellers that can benefit From Quartile:
Omni-Channel Sellers
- • Sellers with a presence on multiple platforms or sales channels.
Automation Seekers
- • Sellers who want to reduce manual effort in campaign management.
Custom Segment Sellers
- • Sellers who want to target specific segments or categories.
Amazon Agency
An Amazon agency can be a valuable asset in optimizing your Amazon advertising campaigns and driving sales. By leveraging their expertise and tools, you can improve your ad performance, increase visibility, and ultimately boost your revenue.
How an Amazon Agency Works
Campaign Setup and Segmentation
- • Targeted Campaigns: The agency sets up segmented advertising campaigns on Amazon that cover a broad spectrum of potential customers.
- • Keyword Optimization: They identify the most effective keywords for your products, including competitor keywords, and incorporate them into your campaigns.
Keyword Testing and Bid Management
- • Broad Match: Targets keywords generically, allowing for variations in search results to maximize impressions.
- • Phrase Match: Requires the keyword phrase to be present but allows for additional words, balancing reach and relevance.
- • Exact Match: Focuses on precise keyword matches, offering the most targeted and controlled approach.
- • Ongoing Bid Adjustments: The agency continuously monitors and adjusts bids based on keyword performance to ensure optimal results.
Advanced PPC Data Analysis
- • Data-Driven Strategies: Using advanced tools, the agency analyzes your PPC data to develop and refine your advertising strategy.
- • Advertising Audit: Upon onboarding, the agency conducts a thorough audit of your existing campaigns, assessing factors like total sales, ad spend efficiency, keyword performance, and proper segmentation.
Budget and ACoS Management
- • Budget Consideration: The agency aligns their strategies with your budget and expectations, aiming to reduce ACoS (Advertising Cost of Sales) while increasing overall sales.
- • SKU Management: They identify SKUs that are under-advertised and adjust bids to improve their visibility.
Dedicated Support and Comprehensive Services
- • Dedicated Team: Clients receive a dedicated brand manager and PPC specialist who work closely with them to optimize their campaigns.
- • Full-Service Offering: Beyond PPC, the agency can also handle your creative needs and optimize product listings, ensuring a cohesive strategy that drives sales.
Regular Reporting
The agency provides weekly reports to keep you informed on the performance of your ads, ensuring transparency and continuous optimization.
- •Offers detailed explanations of campaign metrics, strategies, and data analysis beyond AI.
- •Provides a thorough recap of objectives and segment-specific performance breakdowns.
- •Delivers strategic insights and actionable recommendations for future improvements.
- •Conducts account audits and engages in discussions to align with client goals.
| Pros | Cons |
|---|---|
|
Our Full Service Amazon Agency leverages industry knowledge and experience to set up and manage high-performing ad campaigns.
Offers a full-service approach, from PPC management to creative and listing optimization.
Provides clients with dedicated managers and specialists, ensuring personalized attention and tailored strategies.
Regular monitoring and adjustments to campaigns ensure they remain effective and aligned with your goals. |
Engaging an agency can be more expensive than managing PPC in-house, especially for small businesses.
Relying on an external agency means less direct control over your campaigns. However, our agency constantly communicates with you to keep you updated on every change and progress |
Sellers that can benefit from an Amazon Agency:
Established Brands with High Sales Volume
- • These sellers need advanced PPC strategies, including targeted campaigns, ongoing bid adjustments, and data-driven insights to manage their large inventory and maximize ad efficiency.
Sellers Looking to Scale
- • An agency can help these sellers identify and optimize under-advertised SKUs, refine keyword strategies, and manage budgets to drive growth and scale their business effectively.
Sellers with Complex Product Lines
- • Managing segmented advertising campaigns and keyword optimization across a broad product range is challenging, and an agency’s expertise ensures precise targeting and efficient ad spend.
Sellers Seeking a Comprehensive Strategy
- • Beyond PPC, these sellers need a full-service approach, including creative services and product listing optimization, to maintain a cohesive and effective sales strategy.
Time-Constrained Sellers
- • Sellers who lack the time to manage complex campaigns themselves can benefit from the dedicated support provided by the agency, ensuring continuous optimization and personalized attention without the need for hands-on management.
Sellers New to Amazon PPC
- • Those unfamiliar with Amazon PPC can leverage the agency’s expertise in campaign setup, keyword testing, and bid management, reducing the learning curve and ensuring effective ad spend from the start.
Sellers Who Value Regular Reporting
- • Agencies provide transparency through weekly reports, which is ideal for sellers who want to stay informed about their campaign performance without managing the day-to-day details themselves.
Breaking Through Growth Barriers
Amazon agencies help sellers scale past growth limits by offering expert strategies, from creative solutions to comprehensive optimizations in design, SEO, and ad management.
Valuable Resources and Professional Support
Agencies provide educational content and hands-on support, often via engaging YouTube videos and other resources. This guidance helps sellers tackle challenges and implement effective strategies for substantial sales growth.
Quartile vs Amazon Agency: CTR and Creative Strategies
Quartile
Works primarily on campaign automation and does not address the creative aspects of Amazon PPC.
Steven PopeQuartile can’t solve CTR.
How My Amazon Guy Drives PPC and Sales Growth
Our team of Ads Specialists collaborates to share and expand a diverse pool of creative ad strategies, ensuring innovative and effective approaches.
We use insights from Search Query Performance and the ICAP Funnel to fine-tune campaigns, enhancing click-through rates and maximizing ad effectiveness.
By leveraging our collective expertise and advanced strategies, My Amazon Guy ensures that your PPC campaigns are optimized for higher CTR and better sales growth.
CTR and Creatives: The Missing Pieces in Amazon PPC Automation
While Amazon PPC automation tools can streamline many aspects of your advertising campaigns, they often fall short when it comes to the critical elements of click-through rate (CTR) and creative optimization.
Why Automation Struggles with CTR and Creatives:
Human Intuition
Crafting compelling ad copy and designing visually appealing creatives often requires a human touch. Automation tools may struggle to capture the nuances of language, emotion, and visual appeal.
Contextual Understanding
CTR is influenced by factors like search terms, customer intent, and current trends. Automation tools may have difficulty understanding these contextual nuances.
Continuous Optimization
Effective CTR and creative optimization require ongoing monitoring, analysis, and adjustments. Automation tools might not be able to adapt quickly enough to changing market conditions or customer preferences.
The Importance of CTR and Creatives
Visibility
A high CTR signals to Amazon that your ads are relevant, leading to better ad placements and increased visibility.
Conversions
Engaging creatives can capture attention and encourage clicks, driving traffic to your product pages and increasing the likelihood of conversions.
Brand Building
Well-designed creatives can help establish a strong brand identity and differentiate your products from competitors.
Boosts Visibility and Traffic
Higher CTR increases ad clicks, driving more traffic and improving engagement while lowering ACoS.
Optimizes Ad Performance
Effective CTR strategies, including better product presentation and targeted keywords, attract more customers and enhance growth.
Quartile vs Amazon Agency: Who Manages PPC Campaigns
Quartile
When using Quartile, the responsibility for managing PPC campaigns typically falls on senior marketing professionals within your organization. This could include:
- •Chief Marketing Officer (CMO)
- •Director of Marketing
- •Head of Marketing
- •Media Buying Manager
| Pros | Cons |
|---|---|
|
Ensures campaigns are managed by your team members. No need for email exchanges to get updates |
Requires senior staff to invest time in learning and managing the tool. May strain resources in smaller teams. |
Types of Sellers Who Can Benefit from Quartile:
Larger Teams with Resource Availability
- Sellers with larger teams who have the capacity to dedicate senior staff to learning and managing Quartile’s tool will benefit from the detailed campaign control it offers.
Sellers Seeking Control and Flexibility
- Sellers who prefer to maintain direct control over their PPC campaigns and want the flexibility to make quick updates without relying on an external agency can benefit from using Quartile.
Amazon Agency
When you sign up for PPC management with My Amazon Guy, a dedicated team handles your account and takes on key responsibilities, including:
- •Conducting initial and ongoing campaign assessments.
- •Configuring campaigns to target the right audience.
- •Continuously reviewing data to identify improvement opportunities.
- •Regularly adjusting bids and strategies for optimal results.
- •Providing weekly email updates on campaign progress.
As a full service Amazon agency, My Amazon Guy also optimizes other crucial areas such as Amazon SEO, catalog management and troubleshooting, and design, ensuring comprehensive support for your brand’s success.
A full service management client at My Amazon Guy can expect to work with a team composed of:
- Brand Manager – Oversees strategy and aligns it with your brand’s goals.
- Advertising Specialist – Sets up, analyzes, and optimizes your ad campaigns.
- Amazon Catalog Specialist – Optimizes product listings to support PPC efforts.
- Graphic Designer – Crafts highly converting creatives
| Pros | Cons |
|---|---|
|
All aspects of PPC handed. Specialized professionals improve performance. Weekly reports keep you informed. |
Relies on the agency for management. Requires clear communication for best results. |
Types of Sellers Who Can Benefit from our Amazon Agency:
Brands with Growth Goals
- Sellers looking to scale their business and optimize their PPC strategy will benefit from a comprehensive approach, including detailed auditing, setup, and ongoing optimization.
Sellers Needing Expertise
- Those who want to leverage the specialized skills of a Brand Manager, Advertising Specialist, and Amazon Catalog Specialist to improve campaign performance and product listings.
Businesses Seeking Full-Service Management
- Sellers who prefer to have all aspects of their PPC management handled by experts, including regular updates and detailed performance analysis.
Sellers Requiring Regular Reporting
- Those who need consistent updates and insights into campaign changes and progress through weekly reports.
Expertise and Quick Support
Agencies like My Amazon Guy provide top-notch consulting and fast responses, ensuring effective advertising strategies and best practices.
Proven Results
Their extensive industry knowledge and experience guarantee high-confidence solutions that enhance your sales and optimize performance.
Quartile vs Amazon Agency: Products and Services Pricing
Quartile
Quartile’s pricing is based on a percentage of your ad spend, making it scalable for businesses of all sizes. It requires at least $3,000 monthly ad spend for effective AI optimization.
General Pricing:
- • Starts at $895 per month and can go up to $9,995 per month for more substantial ad budgets (according to online article and not from Quartile’s website).
- • Additional Costs: $500 extra per month for each additional account or marketplace connected.
| Pros | Cons |
|---|---|
|
Adjusts with your business growth.
Low initial costs.
Customized pricing based on your needs. |
Specific pricing details are not advertised.
Fees may increase with ad spend.
Additional charges for multiple accounts or marketplaces. |
Sellers who might find Quartile useful:
Small Sellers
- • Benefit from low initial costs and scalable pricing that adjusts with their ad spend.
Sellers with Moderate Ad Budgets
- • Those with at least $3,000 in monthly ad spend can effectively use Quartile’s AI optimization.
Amazon Agency
When selecting a PPC agency, it’s essential to understand the pricing models available, such as the most common ones below.
1. Ad Spend Percentage
The agency charges a percentage of your monthly ad spend as their fee, typically ranging from 15% to 30%.
The percentage may decrease as your ad spend increases.
Example: If your ad spend is $4,000, a 15% fee would be $600. For $50,000, the fee might drop to 7%.
| Pros | Cons |
|---|---|
|
Scales with your budget, making it fair for all business sizes.
Incentivizes the agency to optimize for better performance. |
Fees increase as your ad spend grows.
Potential focus on increasing ad spend over improving results. |
Sellers To Benefit:
Businesses with Variable Budgets
- • Benefit from a pricing model that scales with their ad spend, making it adaptable to various budget sizes.
Growing Sellers
- • Those looking to invest more in advertising as their business scales can benefit from decreasing percentage fees with higher ad spends.
Sellers Seeking Performance Incentives
- • Companies that want agencies motivated to optimize ad performance to earn their fees based on a percentage of ad spend.
2. Flat Fee
A flat fee involves paying a fixed monthly amount for PPC management, offering budget predictability with no hidden charges.
Example: An agency might charge $2,000 monthly, regardless of your ad spend.
| Pros | Cons |
|---|---|
|
Fixed costs make budgeting easier.
No surprises or hidden fees.
Ideal for businesses with stable ad budgets. |
May not be cost-effective for small budgets.
Doesn’t adjust based on campaign performance. |
Sellers To Benefit:
Businesses with Stable Ad Budgets
- • Benefit from predictable costs and easier budgeting.
Companies Seeking Budget Predictability
- • Those who prefer a fixed monthly fee to avoid surprises or hidden charges.
Medium to Large Sellers
- • Businesses with larger budgets that can justify the flat fee, even if it may not be cost-effective for smaller budgets.
3. Performance-Based Pricing
This model charges based on the results achieved, such as leads or conversions.
Payment is tied to the agency’s ability to deliver on specific metrics.
Example: A digital marketing agency agrees to be paid 10% of the revenue generated from new leads acquired through their marketing campaigns.
| Pros | Cons |
|---|---|
|
Payment is directly linked to results.
Motivates agencies to drive high-quality conversions. |
Risk of low-quality leads from unreliable agencies.
Requires careful vetting of the agency’s credibility. |
Sellers To Benefit:
Performance-Driven Businesses
- • Sellers who prioritize results and want to ensure that their spending is tied to specific outcomes like leads or conversions.
High-Value Leads or Conversions
- • Businesses that benefit from having their payment directly linked to high-quality results and can track metrics effectively.
Sellers Seeking Motivation for Agencies
- • Those who want to incentivize agencies to deliver better performance and high-quality conversions.
4. Project-Based Pricing
Agencies charge a one-time fee for managing a specific PPC project or campaign, independent of ad spend.
Example: An agency charges a flat fee of $5,000 to create and optimize a new Amazon PPC campaign for a client’s new product launch.
| Pros | Cons |
|---|---|
|
Clear, fixed costs for a defined project.
Suitable for short-term campaigns with a specific goal. |
Not ideal for ongoing PPC management.
Limited flexibility for long-term needs. |
Sellers To Benefit:
Businesses with Specific Short-Term Projects
- • Sellers needing a one-time setup for a particular campaign or project, such as a new product launch.
Companies Seeking Clear, Fixed Costs
- • Those who prefer a predictable cost structure for defined projects without ongoing commitments.
Sellers with Defined Goals
- • Businesses focused on achieving specific objectives within a set timeframe, rather than ongoing PPC management.
5. Hourly Rate
In this model, the agency bills based on the hours spent managing your PPC campaigns.
Example: If an agency charges $100 per hour and works 20 hours a month, you’d pay $2,000.
| Pros | Cons |
|---|---|
|
Transparent billing based on actual time worked.
Good for small projects or occasional management. |
Costs vary with the agency’s hourly rate and task complexity.
Agencies may focus on billable hours rather than results.
Not all agencies offer this model. |
Sellers To Benefit:
Sellers with Small or Specific Projects
- • Those who need occasional help or have a limited scope of work for PPC management.
Businesses Seeking Transparent Billing
- • Sellers who prefer to pay for the actual time spent on their campaigns rather than a fixed or percentage-based fee.
Companies with Flexible Budgets
- • Sellers who can accommodate varying costs based on the complexity and time required for tasks.
At My Amazon Guy, there’s no required minimum ad spend. We’ll work with you to recommend the ideal ad spend and key metrics like TACoS to help you efficiently reach your growth goals.
Knowledge Tidbit: Spend Smart, Grow Faster
There’s a direct correlation between your marketing spend and your business’s growth potential. This isn’t just a catchy slogan; it’s backed by data.
Let’s break it down:
| Scenario | Calculation |
|---|---|
|
A business with $40K monthly revenue, 70% from PPC and 30% organic. |
PPC Revenue: $40,000 * 0.7 = $28,000 ACOS (Advertising Cost of Sales) at 30%: $28,000 * 0.3 = $8,400 Ad Spend: $8,400 |
Finding the right balance between ad spend and ACOS is key to maximizing growth. By strategically increasing your marketing budget and optimizing your campaigns, you can achieve a higher ROI and accelerate your business’s success.
Customer Support
Quartile
Biweekly Calls with Quartile’s campaign strategists and ad management team.
Support tailored to your level of involvement, from full management to advisory roles.
| Pros | Cons |
|---|---|
|
Biweekly calls ensure ongoing support and strategic guidance.
Assistance is adjusted based on your desired level of control. |
Some users have reported continued charges after notice of cancellation.
Another mentioned that disconnecting from their software and dealing with extensive middle management took over a month. |
Customer Support at Our Amazon Agency
We maintain open and ongoing dialogue with clients.
Clients receive weekly check-ins, sales, and advertising reports from our team of Amazon experts.
Clients are promptly informed of any important updates or changes.
| Pros | Cons |
|---|---|
|
Regular reports and check-ins keep you informed about your account’s performance.
Frequent emails ensure you’re always up-to-date. |
Upon contract termination, access to our services ends immediately. |
Online Reviews and Testimonials, Key Considerations for Picking Quartile or Amazon Agency
Quartile
Considering Quartile for your Amazon PPC management? Online reviews offer valuable insights into both the potential benefits and drawbacks of this AI-powered tool.
Reasons to Get It
- Granular Control
Allows setting individual ACOS targets at the ASIN level.
- Advanced AI
Outperforms manual adjustments with extensive optimization capabilities.
- Cost-Effective
Low-cost option suitable for initial stages or smaller accounts.
Why You Would Think Twice
- Reporting Issues
Dashboard can be slow, and self-managed ads may skew performance metrics.
- Wasted Ad Spend
Broad targeting can waste ad spend without individual product optimization. There re reports that it failed to grow sales past 6 months
- Campaign Management
Creates numerous campaigns, complicating management and potentially wasting budget.
- Inefficient Ad Types
Mixes match types within campaigns, which can be less effective.
- Cancellation Issues
Issues reported with continued charges after contract termination.
My Amazon Guy Amazon FBA Agency
Why You Need An Amazon Agency
- Proven Growth
Significant sales increases, with clients often seeing 80% to 200% growth.
- Full Service Expertise
Comprehensive management of PPC, SEO, catalog, and design.
- Positive Client Feedback
Consistent reports of substantial sales improvements.
- Dedicated Support
Biweekly meetings and timely updates ensure alignment.
- Extensive Experience
Over 400 brands managed with a large, skilled team.
Why You Would Think Twice
- Less Direct Control
Reduced hands-on management may not suit all sellers.
- Potential Miscommunication
Clear communication is essential to avoid misunderstandings.
See these success stories featuring our proven growth strategies in action.
Expert Team
Clients value the knowledgeable, responsive team that excels in improving Amazon listings and PPC campaigns.
Comprehensive Service
My Amazon Guy is praised for effective troubleshooting, listing optimization, and marketing support.
Effective Onboarding
The onboarding process is noted for its clarity and professionalism.
Why Go Beyond Quartile: The Power of Full-Service Amazon PPC Management
Steven PopeWe offer full service account management and when you combine PPC with Design, SEO, CTR tactics, you will see even better results.
Tired of the limitations of automated tools like Quartile? Ready to unlock the full potential of your Amazon business?
At My Amazon Guy, we go beyond simple PPC management. Our full-service approach combines expert PPC strategies with design, SEO, and CTR optimization. This holistic approach ensures your campaigns not only perform well but also drive maximum sales and brand visibility.
Don’t settle for less. Contact our Full Service Amazon Agency today to discuss how our tailored strategies can help you achieve your Amazon goals.
