Search term optimization

Phase 1 SEO is designed for sellers with relatively new listings or those who have not yet optimized their backend search terms. If your ASIN is indexed with fewer than 800 organic keywords, this phase helps to identify the right keywords and optimize them for better visibility and sales.

We use Helium 10’s Cerebro (Reverse ASIN Lookup) to conduct thorough keyword research, identify top competitors, and optimize your Amazon listing's backend search terms. This tool helps ensure you’re using the most relevant and high-volume keywords to improve your listing's performance.

We start by researching keywords that best describe your product. Then, we use Amazon's search results and Helium 10's Xray tool to analyze the top 10 competitors, ensuring that we extract keywords from the highest-performing listings within your product category.

A Master Keyword List is a comprehensive list of highly relevant and high-volume keywords for your product, compiled from top competitors' listings. It’s an essential component of the Phase 1 SEO process that helps us optimize your backend search terms for maximum visibility.

We optimize your backend search terms by selecting keywords with a high search volume (≥300) and relevance to your product. We also ensure they follow best practices, such as avoiding duplicate keywords, misspelled terms, brand names, and prohibited words.

You can skip Phase 1 SEO and proceed to SEO Phase 3 if your listing is more than 6 months old, has 800+ organic keywords, and ranks for at least 50 keywords within positions 20-50.

If your listing has fewer than 800 organic keywords, Phase 1 SEO is crucial. We will build and optimize your MKL and backend search terms to boost visibility and drive sales.

Phase 1 focuses on building a Master Keyword List and optimizing search terms for new or underperforming listings, while Phase 3 targets listings with strong organic keyword performance for strike zone optimizations to further refine your product’s visibility and sales.

To get started, provide us with the necessary details about your product, including the top 10 competitors (if available). Our team will conduct thorough keyword research, build your MKL, and optimize the backend search terms to improve your listing’s performance on Amazon.

Typically, the Phase 1 SEO process takes a few days to complete. The timeline can vary depending on the complexity of your product and the competitiveness of your category. We ensure that every step is done thoroughly to maximize results.

After Phase 1 SEO optimization, you can expect improved visibility in search results, better keyword rankings, and increased chances of converting traffic into sales. Optimized backend search terms help ensure your product is discoverable by the right audience.