Incremental indexing

Get SEO Phase 2 with Full Service Account Management.

In this phase, we optimize your backend search terms for your Amazon listings. Listing titles and bullet points are adjusted for additional keyword inclusions, and “pink” keywords are updated – words already in the title and bullets are removed to make room for additional indexing opportunities.

Amazon SEO Phase 2 incremental indexing

Title and bullet copy, pink keyword update​

This SEO strategy builds on SEO Phase 1 and runs multiple phases for maximum indexing and keyword ranking. In this strategy, we slough off words already in the title or bullet points from the search term field.

We then find new keyword opportunities for indexing in the search term field. We also update the title and bullet points to clean them up for ideal keyword improvements.

Benefits of our service:
  • Carefully analyzed and selected keywords by SEO experts
  • Rank organically for your keywords overtime
  • Increase visibility for listings, leading to more clicks and sales
  • Years of knowledge and experience on your side

How it works: title optimization

Here’s an example of how we go about improving a listing’s title to be better optimized for SEO.

How do we optimize your search terms?
We start by auditing your search terms, then use Helium 10 to identify low value terms. Afterwards, we look for common misspellings, Spanish terms, and terms that relate to your item that aren’t in your copy content yet.

What are low-value search terms?
These are words that are already in the ASIN’s title, bullet points, or description and already indexed. Superfluous words are another example, which are words that may not be recognized such as “and”, “for”, “amazing”, “new”

Any repeated keywords are safely removed and replaced with new search terms. 

Why is doing this important?
We have tested this technique with hundreds of clients, and there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings.

Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google.

This is a valuable exercise that can pay significant dividends in the medium to long term.

Original title

Jones New York Compact & Foldable Travel Umbrella – Perfect Size for Small Car Umbrella w/ Automatic Open/Close Feature – Heavy Duty, Lightweight, Weatherproof, Wind Resistant – 2 Pack (Magenta/Teal)

Optimized title:

Jones New York Elegant and Fashionable Women’s Folding Umbrella – Portable, Weatherproof, and Spacious – Professional Style Gear for Today’s Modern Women – 42” in Coverage – 2 Pack Set (Magenta/Teal)

Win on Amazon, dominate Amazon SEO

Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Keyword research for Amazon SEO optimization

Best-in-class keyword tools

We use tools like Helium 10’s Cerebro to find top keywords, analyze competitors, and optimize your Amazon listings.

Increase clicks with Amazon SEO optimization

Optimized backend for more clicks

Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Index for more keywords with Amazon SEO optimization

Focus on visibility, not rank

Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Increase product visibility with Amazon SEO optimization

Strategic keyword repetition

Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.

Frequently asked questions

What is SEO Phase 2?

Phase 2 focuses on incremental indexing, ensuring your Amazon listing is optimized by replacing duplicate or redundant search terms (known as pink terms) with fresh, relevant keywords.

Who is SEO Phase 2 for?

This service is for sellers who have already completed SEO Phase 1 and are ready to refine their search term indexing to improve visibility and organic traffic.

What are the prerequisites for SEO Phase 2?

Before starting SEO Phase 2, the following should be accomplished:
  • Complete SEO Phase 1
  • Ensure all keyword changes from Phase 1 have been implemented
  • The listing must have 200+ organic keywords.

What happens if my listing doesn’t meet the criteria for Phase 2?

If your listing doesn’t meet the criteria, Phase 2 will be skipped, and we will evaluate eligibility for SEO Phase 3 instead.

What is the main goal of SEO Phase 2?

The goal is to remove duplicate or unnecessary keywords from the backend search terms and replace them with high-performing keywords identified through competitor analysis and updated research.

What tools are used for SEO Phase 2?

We use tools like Helium 10’s Scribbles Listing Optimizer, Cerebro, and Frankenstein to refine and validate keyword lists and ensure maximum indexing.

Can SEO Phase 2 be redone?

Yes, but if redone, a new competitor analysis must be conducted to ensure that relevant competitors with strong BSR (Best seller rank) are considered.

How does Phase 2 differ from Phase 1?

SEO Phase 1 - Establishes foundational keywords and enhances your listing’s front-end and back-end optimization.
SEO Phase 2 - Focuses on refining and improving keyword indexing by replacing duplicates and adding new, high-impact keywords.

What are the benefits of SEO Phase 2?

  • Improved keyword relevancy and organic ranking.
  • Enhanced product visibility in search results.
  • Incremental growth in traffic and conversions.

What’s included in the SEO Phase 2 process?

  • Preparing a new SEO worksheet based on Phase 1 results.
  • Updating the Master Keyword List (MKL) with new competitor data.
  • Refining keywords using Helium 10 tools.
  • Removing duplicates and irrelevant terms.
  • Implementing new search terms and submitting them for QA and client review.

How do I get started with SEO Phase 2?

Contact us today, and our experts will guide you through optimizing your listing for incremental indexing and improved sales.

What if I want to handle the four SEO phases on my own? Can you recommend a guide?

We provide access to a comprehensive library of over 560 standard operating procedures (SOPs). If you're interested in specific guidance, including our Phase 1–4 SEO SOPs, learn how to get access to our SOPs.

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Over five years of SEO experience

With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings.

Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.

Our proven 4-phase SEO strategy:

Hear it from people we've helped

See how we’ve helped clients reach their full potential and solved their Amazon problems.

Posted August 23, 2023

JB

2 Reviews

Trustpilot Review Stars

High Impact Backed by Expert Knowledge

I hired my MyAmazonGuy to help grow our established Amazon account. The MAG team met with me weekly, and communicated updates almost daily of all the various things they were doing to improve sales.

Their knowledge of Amazon is first class, and the level of service can’t be beat.

Date of experience: August 23, 2023

“I was impressed with their approach to being open and honest about their process.”

“It”s been fantastic… Allows me to not worry about issues knowing that it will be taken care of sometimes very quickly.”

“They’ve taken over and our salves have increased substantially. I’m very impressed with the results they’ve given us.”

FREE SEO phase 1 best practices

Complete  the form below to get our SEO Phase 1 Amazon SEO guide for free. This guide is a great first step to improving SEO for your listings on Amazon.

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