Amazon Brand Registry – The Ultimate Tool for Product Ranking in 2020

In this video, I will be talking about the Amazon brand registry. This will be a comprehensive A-to-Z guide – from the trademark registration with USPTO, and how to open up a brand registry on Amazon, to an overview of every feature that you can get access to with brand registry.

Comprehensive Guide to Brand Registry 2020 Amazon Trademark Tools and Benefits

In this video we cover how to file brand registry, how to locate your trademark registration number, the benefits of brand registry such as A+ content, Brand Store builds, the Brand Dashboard, and filing Trademark Infringement reports.

My name is Steven. i’m the founder of my amazon guy and we’re a digital consulting agency so if you need help with your brand registry or want to get some of those benefits go to my amazon guy com alright so brand registry is basically Amazon’s way to raise the bar on selling on Amazon they previously would give some features to select Amazon sellers when they were a much smaller company now they require you to file a trademark with a legal entity commonly in the United States that’s the United States Patent and Trademark Office and you take that registration number you go to Amazon’s brand registry page which is brand services amazon.com and you fill out an application so if you don’t have a trademark today we do offer that as a service you just go to my amazon.com and go to services trademark registrations cost to do that is 775 will take care of all the filing and paperwork if you have a trademark already you can proceed to the next step and that’s when you go to brand services on amazon.com and hit gets started here’s all the information and what you need to know so first off you know to be eligible you need an active principal registry trademark if you have a trademark but you don’t know your registration number there is a quick way to figure that out I simply like to Google trademark lookup and one of the top results should be the USPTO and you can come in here hit search our trademark database basic word mark search and you can type in the name of your trademark so the trademark I own is monster and you can see it’s a character or standard character mark very basic trademark on the registry you see it’s in the principle you can see it’s live and you can see the registry right here so this is publicly crawlable information so if you don’t know your registration number go look it up using the method I just mentioned then proceed to the next step so you’re gonna hit and roll now and it’s going to go through these three steps so basically they’re gonna have you create a brand services login and I recommend you use the admin login for your seller central account that’s will save you a lot of headache when you’re trying to connect your brand registry to your seller account if you just simply use the main super admin logged in for your solar central that will cause prevention of a lot of cake and if you don’t know if you’re using your seller central admin go to settings while your installer central go to settings user permissions and inside of user permissions you will then see one login doesn’t have the word delete next to it that’s how you know that that is the super admin for solar central so you use that email when you come here and hit hit and roll down so if you’re a company with multiple user logins you need to address that before you proceed okay so you’re gonna hit and roll now it’s going to ask you some questions about about your business and since I already have filed one it’s already logging me in here so I’m gonna try and hit enroll a new brand and it’s gonna ask some questions do your products and packaging have a permanent effects brand name logo whatever the case is I recommend you say yes do you tend to roll more than ten brands I would put no unless you are and then you put the brand name that’s gonna be registered so I’m just gonna type in two fake one for the purpose of this video I’m gonna type in Monster – so then you select the trademark type most trademarks are word marks and if you’ve got a design mark chances are it’s gonna be a little bit skill Wampus and it may not look as great the really important thing about your brand registry is the brand name that you want a cell under has to identically match your trademark so if your lawyer wasn’t on top of his game and filed your trademark your company name comma ink that’s the brand name you’re gonna have to sell under under Amazon if you want access to the brand registry you can and if that’s the case if I were in your shoes I would go file a new trademark filing the new trademark is a six-month process you’ll file the trademark within two or three months they’ll tell you whether they’ve accepted it we’re going to accept it then they publish it for opposition and then finally around that six month marker they take it live to the registry so and if you’re going to file a new one highly recommend and encourage you to do wordmark I just I just feel like it’s much simpler a design mark is really not needed unless you’ve got a luxury brand like Apple and whatnot alright so I’m gonna select word mark I’m then going to Swit in the trademark number which again if you don’t know how to find that go back to that trademark lookup that registration number we’re going here select the United States and proceed to the next step I do not believe it’s gonna let me proceed to the next step okay share contact information I’m able to approve because it’s already registered because I use the same trademark number as previously so and so the next steps which I’ll have to verbally talk through it’s gonna ask you if you’ve got UPC code say yes it’s gonna ask you if if you which countries you sell in tell tell the truth so I sell in the United States where do you manufacture them so if you manufacture in China red shadow if you manufacture in States right right the United States it’ll ask you for a website URL if you already sell go ahead and type that in that is valuable and then it will ask you for the whether you currently sell on Amazon so ninety-eight percent of the people watching this video you already sell on Amazon most likely go ahead and put your you know put down if you’re a seller if you still in seller central you’re a seller if you’re a vendor you put vendor and you sell one P through vendor central and then answer there any other questions that are on that checklist once you do that it will submit the application he will not allow you to submit it or it will error out if you don’t have the registration number or if it’s not on the principle registry so the next step they’re going to send an email to the person owns the trademark so if we go back here you can see the owner of the trademark right here is the company name and this so so if you used a lawyer to file your trademark they are the ones that are going to get to snow tiss from Amazon so you have two things you need to do to finish friend register it to step number one you need whoever owns the trademark to respond to Amazon in the affirmative and say yes I give permission to use this trademark for the brand registry filed by such and such a person and just you know you didn’t just reply very short one sense yes I agreed to this where I affirm to this the second thing is in that email they’re going to send you a code and that code is what you’re going to want to go put back into a case log on seller central so to access your case log you can go in here and hit help and go to your go to your active case law and then you’re going to type the code into that case look and that will within 24 hours should activate your brand registry then if you don’t know that and then if you want you can then start on the benefits of a brand registry so much of the rest of this video is going to talk about some of the benefits and access points you gain from having a brand registry so once the bread registry goes through you can then verify that it’s ready for you to go create a brand store a plus content your brand analytics brand dashboard all those good things you can easily ascertain whether it’s ready by going to stores manage stores if you see your brand name populate here you’re ready to proceed if the edit button does not exist go ahead and file a ticket or wait 48 hours and it should eventually populate and then you can start working on brand registry is really in beta right now oddly enough that’s been in beta for well over three years it is super buggy transferring your brand to another company or another account is nearly impossible trying to get it to associate to other countries is very frustrating anytime you got a brand issue chances are it’s going to be a frustrating process so I’m going to say all that in advance but there are many reasons why you want to go through this the Ben it’s way outweigh the cons and it’s a great program to be a part the first and easiest thing to do is to set up your brand store page and this is a great thing because I’ve got a vanity or I’ll notice how it’s amazon.com slash brand name or monster in this case and that brand store page is basically like a website you can put all your product here everything you cover you can create special dedicated landing pages for a particular product and when you click on the product it loads the page so it’s a really great thing have access to there’s some additional benefits it also allows you to build out a plus contents and this a plus consonance is one of the number one SEO ranking factors now Amazon is on record and saying that they do not crawl or index a plus content but I would like to call Amazon a big fat liar today because I have tested putting Spanish in the alt text of a photo and an index for Spanish so I firmly believe a plus content is a strong indexing keyword search term tool that you need to take advantage of so when you go out to build your a plus content and we have many dedicated videos on a plus content I would use as much space as possible I would use a lot of text I would use a product grade comparing your product so you can get some cross references there and I went fill in a hundred characters of alt text for each one of these photos so that’s kind of a short guide for A+ content we do also offer that as a service it’s probably one of our second or third most popular services that we offer at my Amazon guy comm you go to the services section and go to a plus content and for 500 bucks we will build you out a full fully launched all the plus content design done all of the keyword research a little bit of copywriting graphic editing if needed and we’ve got some examples on our website on some of the A+ content we built out so definitely take advantage of that if you don’t have a plus content today this is the number one best way to increase your sales today is the A+ content up alright so there are many other we have on e+ content so I won’t go into further detail on this one the next thing to be aware of the brand registry gets you access to is infringement reports so let’s say you’ve got a trademark that’s commonly used so like take a tech Kleenexes for example right so like these guys are you know the number one brand and clean of tissues right and people interchangeably use the trademark name Kleenex and tissue so if your trademark name is being used by somebody else’s listing in their title in their copy the bullets the images you can actually file a report of infringement to do this go to amazon.com slash report slash infringement in here you do have to have your brand registry in place or your trademark at least you can say you’re a rights owner I’ve got a trademark concern product detail pages I’m awfully using mine you can put your name in here trademarks registered put your registration number here and then put any additional information when you do file a report like this I do recommend that you provide documented proof and state that hey if you look at their title they are using my trademark mobster they’re not allowed to do that and chances are within 48 hours Amazon will go ahead and remove that page from the detailed catalog until they resume or fix it and remove it and a couple things to keep in mind when you file one of these reports they will have access to your name and email address so you may want to set up a special email that you do this for so that you don’t get hounded or or face any of those other consequences you can have a legal battle over filing trademark infringement so for example let’s say you’re your large corporation you got 10 different people selling your stuff on Amazon this is not supposed to be a tool to get rid of those 9 other sellers who probably bought through your distribution network it is a tool for getting competing asons that are using your trademark name and their copy taken down but as far as Amazon is concerned brand registry is not a way to control sellers it’s a way to control your brand and how it’s used and represented brand registry will allow you to get better control over your listing details so if there are multiple sellers and you know they’ve got different bullet points being submitted or different titles being submitted the brand registry owners at the top of the hierarchy only second to the catalog team directly at Amazon rumor has it that they were going to prioritize brand registry or the catalog team that rumors started about six months ago I have not seen that happen yet so you’re still at the mercy of the cow law team so if you’ve got something that you’ve edited on the back end of seller central and it’s not showing on the front end chances are that’s because the coyote meme has locked your listing just simply file a ticket to get that page detail page changed another thing to keep in mind about brand registries it does also give you access to upload videos so you can see here we’ve uploaded a video here and we’ve got a nice close-up of the wine glass this is a low quality shot video off the cellphone 30 seconds long it’s basically just to represent you know here’s what you’re getting as a as a buyer if you buy this product simply having a video on the detail page will improve your conversion rates by half a percentage point on average chances are most people will not watch the video but simply having won their ads had some anxiety reducing selling advantages to the listings so it’s an important one to have so the last thing I’m going to talk about is the brand dashboard and in the brand dashboard where you get access to this after you file a brand that should get a performance brand dashboard you do need to enable this user permission for secondary users again do that go to settings user permissions and go and enable it and if you don’t do that they won’t be able to see this in here there’s a bunch of different tools most of them are garbage to be honest but some of them are pretty cool so you can go to brand health and see you know my page page view percentage conversion rates a lot of cool stats like that you can see a lot of different information you would not have without the brand registry one of the most interesting things that I saw a change in the last there was this traffic report and if you run a search term optimization section here Amazon is indicating that everything in pink here in the search terms field is not of value not adding value to the back end of your product and we were very hesitant to act on this information we’re like I don’t really want to take away these words because we’ve optimized these to the best practices for the algorithm a couple of main big rules never duplicate words never use duplicate words in search terms and don’t use commas now a third rule what you’re adding really just in the last 48 hours is if you got the word in your title you probably want to update your search terms and remove it from your search terms and add an additional ones search terms can can be a good place to add misspellings a great place to add Spanish or other country languages that commonly use your product but you no longer need to use common language the authority got in your title so this is a really cool thing from the brand dashboard that really kind of surprised me and we we recently acted on this for an account that was like a 10 million dollar a year account we testified asons all five aces after we ran remove the peak text and replaced it index for 200 new keywords on average with about a five to ten percent increase in keyword rankings overall so we do know that it is valid recommendation sometimes amazon give recommendations you’re like that’s not really a valid thing don’t do that but but there you go there’s some lesser valuable tools like a new product optimizer that only shows things in the last 60 days so if you’re not if you know a tile filled out all the photos you’re not enough reviews it’ll show up on this section here one of my favorite things about the brand dashboard is will show you customer reviews he used to have to pay for tools like like SELEX or feedback fivers or feedback genius or feedback whiz those are all tools that track reviews you no longer need to pay for those services although those services may be valuable for other reasons like sending automated emails you now can track your brand brand reviews only four things you’ve registered your brand for so if you got a negative review in here and they just want to check on a you know every couple of a basis you can quickly see hey my product out of negative review I need to go answer it or if you want to respond to a review even if it’s not negative you can do so right here in the dashboard so it’s a really cool tool so there’s other benefits to the brand dashboard you can see a list of them in the brain benefits section go check them out I’ve shown you the kind of my favorite ones load videos A+ content brand dashboard analytics you can go you build out store page you can even load live videos optimizing new products manage your experiments they recently launched an a/b testing tool for A+ content I have not tested that yet though it may be kind of fun there’s also a page where you can go in there and see the top 3 converting products for any search term although I believe that tool is not really helpful I prefer helium 10 keyword research tools over over it but it is kind of fun to go in and see okay hey this lipgloss is the number one converting product however chances are it’s converting that way because a foot store traffic and not necessarily because of the optimized page so that data is really not useful you don’t want to go copycat people who have bad optimized products even if the conversion rates are high and then also chances are F conversion rates are high the traffic is too low I need to go invest in more advertising so that is my comprehensive guide to the brand registry and everything you need to know and if you guys would like to contact me for a free intro call see if we might be of assistance you just go to my Amazon guy com click on contact us or leave a question or a comment in the video comments and we’ll answer you look for to help me out thanks .

How to Setup Automated Pricing

Amazon has a repricing feature called “Automate Pricing”. As the name implies, it’s a feature that lets you update the price of a given SKU, or update prices across your entire catalog to help you stay ahead of your competition. The system is set to update your listing price whenever there’s an event like a new buy box price, or when there’s a price change by another seller, depending on your repricing rules.

Steps to Setup Automated Pricing

  1. Login to your Seller Central account.
  2. Navigate to the top tool bar, & hover over Pricing.
  3. Click on Automate Pricing as shown below.
amazon automated pricing
  1. Create your pricing rule. You can either use a Pre-Defined Automated Pricing rule or Create your own Pricing Rule.

To use the Pre-Defined Automated Pricing Rule, click on Edit SKUs under the action column:

automated pricing on amazon

Select the SKU you want to set the Automated Pricing for, enter your minimum and maximum price, then select “Competitive Price Rule by Amazon” from the drop down under Take Action.

To Create your own Pricing Rule, click on Create a Customized Pricing Rule as shown below.

Enter a name for your pricing rule, select a rule from the drop down, then click on proceed to marketplace selection.

  1. Select the marketplace where you intend to use Automate Pricing, click on save and continue to select rule parameters.
  2. Define your rule parameters, then save to proceed to SKU Selection.
  1. You can either select a SKU from your catalog, or do a file upload if you intend to set the repricer for multiple SKUs. Select the SKUs, set your minimum and maximum price, then choose the pricing you created. For file upload, click on Manage SKUs via File Upload.
  1. Download the Automated Pricing File Template.
  1. Enter required values as shown below and upload your template.
  2. Click on Upload Center to upload file. NOTE: you might need to convert your file to a .txt file before you upload the template.

How to Pause or Delete a Pricing Rule

You can edit, pause or delete the pricing rule at any time.

  1. Click on Automate pricing under Pricing at the top tool bar of your Seller Central account.
  2. Click on Action under Your Customized Automate Pricing Rules, then select pause or delete as shown below.
You can also stop repricing for a SKU.
  1. Click on Action from the Automate Pricing page, click on Take Action, then click on Stop Repricing to stop the repricer for that specific SKU.

Reference: https://sellercentral.amazon.com/gp/help/201994820

How to Manage Negative Feedback on the Amazon Marketplace

Managing Negative Feedback on the Amazon Marketplace

Managing Negative Feedback on the Amazon Marketplace is always a concern for sellers on the Amazon Marketplace. While Amazon has become stricter in their removal policies in recent months, there are still a wide variety of methods to successfully manage negative feedback on the Amazon marketplace. This article will review excellent customer service practices, using Fulfilled by Amazon (FBA) services, how to request a customer to remove negative feedback within Amazon guidelines, how to use Amazon’s automated feedback removal system, and finally how to argue for removal when an automated removal case is denied.

Excellent Customer Service Practices | Managing Negative Feedback on the Amazon Marketplace

On Amazon the customer is king. The customer on the Amazon Marketplace expects fast shipping, high quality products, accurately described products, and quick resolutions to issues if they arise. The following guidelines should be used in order to keep the customer happy and to avoid the possibility of negative feedback. The practices vary slightly between Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA) orders.

Best Practices for Fulfilled by Merchant (FBM) Orders:

  • Ship on Time – Always ship orders by the expected ship date at the very latest. Customers expect orders to process quickly. If a customer has to contact the seller regarding when their order will ship, it is already to late.
  • Ship with Valid Tracking – Customers expect to be able to track the progress of their package. Always upload tracking to the Amazon marketplace. This can be done manually or through your shipping software’s API connection.
  • Respond to Messages within Twenty Four (24) Hours – When a customer reaches out to you, they expect a quick response. While Amazon does not count message response time as part of the Order Defect Rate (ODR), it is still a best practice to follow the Twenty Four (24) response time rule.
  • Respond to Customer Inquiries with Ultimate Professionalism – Always respond to any customer inquiry with professionalism. Do not use all caps, argue with the customer, or say they are wrong. You can require them to follow policy (return an item for a refund, etc.), but always be polite and professional in doing so.
  • Process Returns Quickly – If a customer wants to return an item due to a seller error, send the customer a return shipping label or use Amazon’s automated return system to do so. A customer will be much less aggravated when a return shipping label is sent to them. Once the seller receives the return – always review and refund within forty-eight hours (48) at the latest.
  • Be Conservative with Restocking Fees – While Amazon allows restocking fees for buyer’s remorse returns, they do not allow them for returns due to seller error. (even when you disagree with the buyers return reason). When you do apply them, we do not recommend more than a 10% restocking fee.
  • List Accurately – List your item accurately. Do not list a book in “very good” condition if it has water damage. For new sellers always review Amazon’s condition guide before creating a listing. (Link to Amazon Condition Guidelines)
  • Best Practices for Fulfilled by Amazon (FBA) Orders:
  • Respond to Messages within Twenty Four (24) Hours – When a customer reaches out to you, they expect a quick response. While Amazon does not count message response time as part of the Order Defect Rate (ODR), it is still a best practice to follow the Twenty Four (24) response time rule.
  • Respond to Customer Inquiries with Ultimate Professionalism – Always respond to any customer inquiry with professionalism. Do not use all caps, argue with the customer, or say they are wrong. You can require them to follow policy (return an item for a refund, etc.), but always be polite and professional in doing so.
  • List Accurately – List your item accurately. Do not list a book in “very good” condition if it has water damage. For new sellers always review Amazon’s condition guide before creating a listing. (Link to Amazon Condition Guidelines)

Striking of Feedback | Two Exceptions to Amazon Feedback Guidelines

Amazon has very strict guidelines for when they will remove customer feedback. However, there are two notable exceptions when a seller uses their services.

  • Fulfillment by Amazon (FBA) – The entire comment relates explicitly to delivery experience for an order fulfilled by Amazon (FBA). In addition to the strike-through, the following statement will appear: This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience.
  • Order Shipped with Buy Shipping Service – The entire comment is related to a delayed or undelivered order, which you shipped on time by using Buy Shipping services. In addition to the strike-through, this statement will appear, “The fulfillment issues associated with this order were not due to the seller”.

Source: Striking of feedback

Asking a Customer to Remove Feedback | A Guide

If you resolve a customers issue Amazon allows you to request feedback removal from a customer. There are two (2) ways a seller can do so.

  • Automated Feedback Removal Request – Amazon allows for one (1) automated feedback removal requested. To use this request follow the steps below:
    • Go to the Seller Central home page.
    • Click Performance and then feedback.
    • On your feedback manager page – find the negative feedback in questions, click on the arrow below actions, and click contact customer. Hit send and the customer has all the information needed to remove the feedback.
  • Manual Feedback Removal Request – Please follow this guide in order to request a manual feedback removal request from the customer.

Requesting Amazon to Remove the Feedback | When all Else Fails

When all else fails you can request Amazon to remove the Negative Seller Feedback. Please keep in mind that this method is a last resort and Amazon will only remove feedback in a limited number of instances. Steps for Amazon Removal – Follow These Steps in Order to Request Amazon to Remove your Negative Seller Feedback.

  • Go to the Seller Central home page.
  • Click Performance and then feedback.
  • On your feedback manager page – find the negative feedback in questions, click on the arrow below actions, and click request removal. Hit yes to the next question and Amazon’s automated system will review the feedback in question.
  • If the feedback request is denied – Amazon will let you know automatically.
  • Amazon does allow one opportunity to appeal the decision within the case manager.
  • If a seller can argue that the feedback was actually a product review, if the feedback is clearly not for the product bought, etc Amazon will likely take down the feedback. Otherwise, it is unlikely they will do so. Please see this link for further information on when Amazon will remove feedback.

What is Fulfillment By Amazon (FBA) and Should I Use It as a Seller?

Amazon FBA | What is Fulfillment by Amazon? Should I Use It?

Today eCommerce has taken on more forms than ever. New marketplaces, social media, ever evolving advertising, make choosing the method and options to sell your products more confusing than ever. Selling on Amazon via Fulfilled by Amazon (FBA) is one such option. Using FBA gives sellers a variety of benefits, and can significantly improve the revenue of your business. This article is going to outline the basics of FBA, the benefits and considerations of FBA, which can help sellers make informed decisions on whether this platform is right for them.

The Basics

Fulfilled by Amazon is an option for Amazon Sellers to send their products into Amazon’s fulfillment centers. According to Amazon there are multiple benefits to their service for sellers:

  • Your products are eligible for Amazon Prime free Two-Day Shipping, FREE Shipping, and other benefits.
  • Customers get Amazon’s trusted customer service and returns.
  • Our services let your business grow quickly.
  • It’s cost-effective and simple.

Source: https://services.amazon.com/fulfillment-by-amazon/benefits.html

Sounds great right? Let us go into more detail!

The Statistics

Growing Percentage of Buyers: Amazon Prime has taken an increasingly large footprint in American Households. According to digitalcommerce360:

  • 82% of US Households have an Amazon Prime Membership
  • As of 2019 – Prime Members make up for 57% of Amazon Shoppers
  • Since 2015 this number has increased year over year.

Source: https://www.digitalcommerce360.com/2019/07/11/82-of-us-households-have-a-amazon-prime-membership/

Higher Spend: Furthermore, according to CIRP which is a statistical think tank Amazon Prime Members spend more money on average through the platform than non-Prime members. The group estimates non-Prime members to spend on average $700 per year, while Prime members spend upwards of $1,300 per year as of 2017.

Source: http://files.constantcontact.com/150f9af2201/77e5428e-4173-4044-bf3a-8e3e8cb8d8f1.pdf

Conclusion: Buyers have become accustomed to Amazon Prime. They associate the Prime Logo with fast shipping, quality products, and stellar service. All of these things bring added value to the customer.

Practical Benefits

  • Increase in Sales – Most sellers want to try Amazon FBA for one reason – to increase their sales. As noted in the statistics above, an ever increasing number of buyers are using Prime, etc. Furthermore, in general 3rd-party sellers are doing excellent on Amazon. In fact, third party sellers in 2018 sells 160 billion in 2018 and first party Amazon sales for 117 billion. This is a significant difference and shows the great impact third party sellers do on the Amazon Marketplace.

Source: https://www.businessinsider.com/amazon-third-party-sellers-record-high-sales-2019-5

  • Buybox Win – According to Amazon FBA listings are more likely to win the buybox. The buybox is a significant tool that Amazon sellers covet, as their listing gets maximum viability on the product listing page. This is especially important when there are multiple sellers of the product and or if you are not the brand owner of the product. While Amazon does not specifically say that having a FBA listing will guarantee the buybox, in general if your account is in good standing, have a professional account, and price competitively having a FBA listing will dramatically increase the odds of winning a buybox listing.

Source: https://sellercentral.amazon.com/gp/…

  • Feedback Removal – Feedback removal is always a tricky topic for sellers. Amazon historically has been very strict in the removal of seller feedback. While the strictness of their policies wax and wane, one should sell on Amazon with the expectation that buyer feedback is there to stay with a limited number of exceptions. One benefit to using FBA services is that Amazon will “Strike-Through” feedback that is in direct relation to Amazon’s fulfillment services. (In other words, shipping times, delivery status, missed delivery window, improper packaging, etc). In general this rule does NOT include feedback which complain about product issues (incorrect product, damaged product, etc) that can not be directly proven to be the fault of Amazon.
amazon FBA Feedback Removal

Source: https://sellercentral.amazon.com/gp/help/help.html?itemID=G20231&language=en_US

Furthermore, the feedback removal guidelines for FBA orders only apply to FBA orders. Multi-Channel fulfillment orders, Merchant Fulfilled Orders, Seller Fulfilled Prime Orders, etc. do not apply to this guideline and Amazon will leave the feedback in tact without edit.

amazon fba

Source: https://sellercentral.amazon.com/gp/help/G201101660?language=en_US&ref=ag_G201101660_cont_G20231

  • Elimination of Physical Storage Space – Amazon will hold your products at their fulfillment centers, for a fee.
  • Amazon Provides Customer Service – Amazon provides the majority of customer service for FBA listings. Amazon handles:
    • Returns
    • Replacements
    • Response to Customers – In Most Instances
    • However, please keep in mind that the seller is still responsible for their sales and products. While Amazon handles the customer service, this does not exempt the seller from providing quality products, dealing with quality claims, and some customers will still message the seller directly. It is the sellers responsibility to answer these messages and to forward the customer to the proper channel.
  • Multi – Channel Fulfillment – Selling on Amazon FBA allows for Multi – Channel Fulfillment. In other words, Amazon will directly fulfill orders to marketplaces other than Amazon at a set fee schedule.

Source: https://services.amazon.com/fulfillment-by-amazon/multi-channel.html?ref_=asus_fba_ben_multi

The Fine Print

  • Fees – Fees are the buggyman of all eCommerce sales! Having a clear understanding of fees can help the seller make great decisions regarding which sales channel to use, how to accurately source and forecast, and help optimize your storage and inventory needs.

FBA’s competitive fees and shipping capabilities can help you cut costs, while providing valuable benefits such as free shipping for your customers, increased exposure for your products, and premier customer service. FBA also gives you access to optional features and services to help you manage and grow your business.

Source: https://services.amazon.com/fulfillment-by-amazon/pricing.html

  • Control of Inventory – Inventory is an important part of any eCommerce business. Using FBA takes into account a few additional inventory issues – such as shipment to Amazon, deadlines, processing times, etc. FBA requires forecasting and planning so that each seller has an appropriate amount of inventory, without being overstocked and paying to much in storage fees. Luckily Amazon does provide detailed reports and performance   summaries of your FBA performance. To access these reports please follow the steps below:
    • Go to your Seller Central homepage.
    • Go down to your Inventory Planning block – bottom right hand of the page and click “View Inventory Dashboard”
amazon fba
  • From here a seller can access a wide range of reports, and data which can help them plan their inventory.


Amazon FBA is an excellent channel to sell your products. With the proper knowledge and understanding of this platform – the amount of profits you make can increase exponentially! This guide gives a general overview of the FBA platform. Please stay tuned for future posts that go into details about a variety of topics, look out for a new instructional video series, and as always My Amazon Guy is here for you! We can assist with any and all aspects of Amazon FBA and much much more!

Payment Terms for Amazon Sellers

How Long Does it Take to Get Paid by Amazon?

The short answer is: Professional sellers are paid bi-weekly, while Individual sellers get paid weekly, but the time between an individual marketplace sale transaction and the deposit of funds for that sale can be as short as one day if the sale happens on the settlement day.
When are Payments Made to Professional Sellers?
  • Amazon makes payments to professional sellers every two weeks.
  • Each settlement period is 14 days for sale transactions that shipped up until the cutoff time (for me, it’s 4pm every other Saturday, and the finds show up in my account following Monday).
  • Positive balances are made via ACH transfer with the bank account on file.
  • Negative balances are settled via the credit card on file.
  • Payment holds and unavailable balances are less likely on a professional account, and typically have to do with performance issues.

When are Payments Made to Individual Sellers? 

  • The payment schedule for individual sellers is more complicated.
  • When an order is placed on Amazon and confirmed as shipped, the proceeds from this order will be placed on hold for 14 days.
  • Once 14 days have passed (and there are no issues with the order such as an A-Z claim, etc) the balance will move to the next applicable disbursement date.
  • For example: Order 123 was placed on 12/25 for a total of $50.00. The order is confirmed shipped on 12/27. The funds will be on reserve for 14 days from 12/27. (Until 1/10). The next disbursement date is 1/24. Payment from Order 123 is received on 1/24.

How Does a Seller Find Their Next Settlement Date?

  1. Go to the Seller Central Home Page.
  2. To to your Payments Summary Box – Click on the Number next to Balance.
How Long Does it Take to Get Paid by Amazon 3. This page will let you know what date the next transfer is suppose to initiate on. How Long Does it Take to Get Paid by Amazon

How Long does it Take for Amazon to Pay Sellers?

Professional sellers are paid bi-weekly, while Individual sellers get paid weekly, but the time between an individual marketplace sale transaction and the deposit of funds for that sale can be as short as one day if the sale happens on the settlement day.

Should You Respond to Emails from “Amazon Answers” titled “Can you answer this question about…” the products you sell?

As an Amazon Seller, you will occasionally get emails from Amazon Answers that might look like the image below.

amazon answers

These questions are asked by customers through the amazon answers platform. If your seller account sells or has sold the product in question Amazon will send you an email asking if you can assist the customer.

What are Amazon Answers?

Amazon Answers allows customers to get feedback on a product from other customers and sellers alike. 

Why is Amazon Sending me an Email with a Customer Question?

Amazon will send emails to sellers who are actively selling the product with a question or have sold the product in the past. 

Is there a Benefit in Answering the Questions?

Yes, albeit indirectly. There is no direct performance benefit (better search rankings, buy box eligibility, etc) for answering customer questions. However, your answer can help make for a more informed buyer and could avoid similar questions after purchase. The more informed a buyer is, the less likely they are to return an item. 

Can I Opt Out?

Yes, anyone receiving these emails can opt out. To do so click the unsubscribe link at the bottom of an Amazon Answers email as shown below. 

amazon answers seller central

Bottom Line:

There is no obligation to participate in Amazon Answers. If you chose to participate, Amazon Guidelines will need to be followed. For further information, please access the link below:


How to Respond to Amazon Answers?

  1. Go to the email where Amazon requests an answer. 
  2. Click Respond to question.

Respond to question for Amazon Answers

3. Next type in the answer to the question and click answer, as shown below. 

How to Answer

4. Amazon will review the answer, and if approved it will display to the customer. 

How do You Ask a Buyer to Remove Negative Seller Feedback?

The Importance of Seller Feedback

Seller feedback is an important part of Amazon eco system to both buyers and sellers. It allows buyers to share their experience with other buyers, while giving an opportunity to sellers to differentiate themselves from their competitors by providing excellent customer service and product quality.

Steps to Remove Seller Feedback through Amazon.com

  1. Login to your Amazon.com account.
  2. Navigate to amazon.com/feedback on your browser once logged in.
  3. On the Leave Seller Feedback page – navigate to the completed feedback tab.
  4. Through the completed feedback tab, feedback is reviewed, and removed if applicable.
  5. Seller feedback can be removed – but cannot be re added at a later date for the order.
  6. For further instructions – see the link below:



What is Send To Amazon? – New Amazon FBA Shipping Feature

What is Send To Amazon? – New Amazon FBA Shipping Feature Amazon has recently released a new method of sending FBA inventory to Amazon. Benefits
  • FBA Inventory Selection  – All of the listings that are FBA are listed in this new feature and sellers will be able to choose which product they will be adding to the shipment. Previously, the seller would have to scroll through there catalog and manually check each box before selecting “Send/Replenish Inventory”. This slow process made shipment creation tidious. With this new UI sellers can select and deselect product on the fly.
  • Packing Templates – This new feature allows sellers to create packing templates for case-packed products. Sellers will be able to save box unit count, dimensions, and prep type for quick and easy shipment creation.
Beta Phase Limitations Since this new feature is still in beta phase, there are some limitations.
  • Shipping Method – Currently, the only shipping method available is small parcel delivery – no pallets or LTL shipments with this tool.
  • Carrier – Amazon is not allowing Amazon Partnered Carriers with this tool at this time, meaning you will not be able to purchase shipping labels directly from Amazon. All shipping will need to be purchased off of Amazon.
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