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NEW Amazon 2020 Ad Image Sponsored Brands – Cheaper BIG IMAGES

A new low cost method to boost sales, spread brand awareness, and increase sales on your account. 

Sponsored Brands – Custom Image Campaign

Sponsored Brands is an advertising method for brand registered Amazon accounts, such as yours. Sponsored Brands are Amazon ads that feature your brand logo, a custom headline, and up to three of your products. Sponsored Brands appear in search results to help drive discovery of your brand. A custom headline with custom messaging will help shoppers see your brand the way you want it to be seen. These Sponsored Brands ads will help your products be placed on the top of the search page. 

Our Method: 

With Sponsored Brands, we have a particular method in which we will set-up your campaign. 

  • We will add a custom logo to the advertisement for your brand.
  • We will use the new “Custom Image” cover, which takes up more real estate to your brand ad, especially on the Amazon mobile website.  Please see examples below. Brand Ads are a great low cost way to engage customers and increase sales. 
  • Example Brand Ad without Custom Image:
NEW Amazon 2020 Ad Image Sponsored Brands - Cheaper BIG IMAGES 1
  • Example Brand Ad with Custom Image: (274 pixels taller of screen space is taken up)
NEW Amazon 2020 Ad Image Sponsored Brands - Cheaper BIG IMAGES 2

compare side by side for scale:

NEW Amazon 2020 Ad Image Sponsored Brands - Cheaper BIG IMAGES 3
NEW Amazon 2020 Ad Image Sponsored Brands - Cheaper BIG IMAGES 4

  • Finally we will make the ads target relevant product areas such as:
    • Keywords
    • Product Category
    • Competitor ASINs
    • Allow amazon to show the most relevant products from your landing page in your ad.

Why Has My Amazon Guy not Already Done this?

  • In previous history, Brand Advertising has typically had a higher cost of advertising with somewhat disappointing results.
  • However, the Product Image has been a game changer. We have tested this method on several of our client accounts with great success, in the way of low cost clicks and conversions. 

Please let us know if there is a particular picture you would like to use for your brand advertising, or if you have any questions or concerns. 

Standard Operating Procedure for Setting up Sponsored Brands Custom Images

  1. Go to Amazon Seller Central.
  2. Go to Campaign Manager 
  3. Click Create Campaign
  4. Select a Sponsored Brands Campaign
  5. Let’s start with a low budget. ($15 to start)
  6. If a company has more than 3 products, select the new product list page and add the top 5 selling products to the landing page. If a company has less than three products Select the Amazon Store Page. Target the Page which has the top selling product (if there are sub pages). 
  7. Add a Logo. 
  8. Add a Headline. (Make sure the headline is generic and catchy, not product oriented.)  For example, for Momstir I would use “Momstir Moments” as the headline title, with the image of women drinking. (See image below)
NEW Amazon 2020 Ad Image Sponsored Brands - Cheaper BIG IMAGES 5
  1. Be sure to add a logo for the company (find assets in Google drive). 
  2. Check the custom image box. Be sure to add an image which is engaging. (Do not add a picture of a product bottle for example) Make sure it is a live human shot as shown above, good eye contact, something engaging and catchy. If you need help look to the listings, or email one of us to get assets from the client. 
  3. First make a category targeting/asin targeting campaign.
  4. Then make a basic keyword targeting campaign. 
  5. Have the bid set at $1.00 to start. 
  6. Click Submit for Review. 

Amazon Advertising 2020 Offensive ASIN Product Targeting Guide – How to Be Seen on Competitor Brands

Competitor ASIN targeting. Selective ASINs we want our product to show up on their detail pages. We generally find search terms do poor when showing up on detail pages, however we find it beneficial to target specific ASINs.

Hire us to run your advertising: https://myamazonguy.com/advertising-management/

Amazon Advertising Management Amazon PPC is critical to your success in driving traffic to your listings. We have helped hundreds of clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers. We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize our listings.

Our Ad Setup Service: Keyword Research, Optimize Amazon PPC,Reduce ACOS, Increase Sales, Weekly Reporting

How to Clear Pesticides Gating Amazon Seller Central (Answer Key)

How to Clear Pesticide Gating

Link to take test

https://sellercentral.amazon.com/learn/courses?ref_=selleru_dash_recommended_m542&moduleId=a4db540f-bf98-47d5-aa8d-36e099f74805&modLanguage=English&timeOut=5&redirectionUrl=https%3A%2F%2Fsellercentral.amazon.com%2Fhz%2Fapprovalrequest%3Fasin%3DB0777T4623This link will allow you to clear pesticide gating preemptively. Otherwise need to be flagged before you can complete module.

Module Answers

Module 1

  • Question 1: False

Module 2

  • Question 1: All but the Bacteria on the Human Hands
  • Question 2: Sanitizes
  • Question 3: All but Hand Sanitizer
  • Question 4: All but Rat Poison
  • Question 5: False
  • Question 6: 2

Module 3

  • Question 1: Ensure that the weed killer has an EPA Registration Number
  • Question 2: Producing

Module 4

  • Question 1: Nontoxic
  • Question 2: All but the image of the pest
  • Question 3: It does not list the products active ingredients 

Module 5

  • Question 1: Any Certified Applicator

Module 6

  • Question 1: The label must not make false or misleading claims

Module 7

  • Question 1: Wooden Fence post treated with pesticide
  • Question 2: All but ‘the statement chemical free”
  • Question 3: Repels mosquitos that carry malaria

Module 8

  • Question 1: A pesticide intended for sale or distribution in a foreign country
  • Question 2: All but “be accompanied by an informational pamphlet” and “be labeled in the language of the country where it was produced” 
  • Question 3: All but Importing a pesticide that meets FIFRA requirements

Amazon Multi-Channel Fulfillment (MCF) Fees Lowering April 1, 2020

Amazon Multi-Channel Fulfillment Fees – Effective April 1, 2020

We are pleased to announce that we are lowering Multi-Channel Fulfillment (MCF) fees.

The changes below will take effect on April 1, 2020:

  • Reduced rates for expedited 2-day shipping (up to 30%, depending on size tier)
  • Reduced rates for standard shipping
  • Introduction of new size tiers for standard and expedited shipping

Priority next-day shipping rates will remain the same, and MCF will continue to offer discounted rates for multi-unit orders.

For complete details, visit 2020 US Multi-Channel Fulfillment fee changes. Product examples have been provided below to help show how fees will change across various product size tiers on April 1, 2020.

Tablet case

Small standard-size
(4 to 10 oz)

T-shirt

Large standard-size
(10 to 16 oz)

Iron

Large standard-size
(over 2 lb)

Baby cot

Small oversize

Monitor

Large oversize

tablet case

t-shirt

iron

crib

monitor

Dimensions:
10.6 x 8.1 x 0.7 inches

Dimensions:
8.5 x 4.8 x 1 inches

Dimensions:
12.6 x 6.6 x 5.5 inches

Dimensions:
24 x 7.5 x 6 inches

Dimensions:
54 x 35 x 3.5 inches

Unit weight:
4.96 oz

Unit weight:
6.08 oz

Unit weight:
3.35 lb

Unit weight:
7.90 lb

Unit weight:
41 lb

Shipping weight:
9 oz

Shipping weight:
11 oz

Shipping weight:
4 lb

Shipping weight:
9 lb

Shipping weight:
49 lb*

Standard:
$5.85 $4.95

Standard:
$5.90 $5.79

Standard:
$6.73 $6.71

Standard:
$15.03 $13.65

Standard:
$78.30 (no change)

Expedited:
$7.90 $5.69

Expedited:
$8.30 $6.29

Expedited:
$9.13 $7.75

Expedited:
$16.03 $14.65

Expedited:
$78.30 (no change)

Priority:
$12.80 (no change)

Priority:
$13.80 (no change)

Priority:
$14.63 (no change)

Priority:
$23.53 (no change)

Priority:
$78.30 (no change)

*Based on a dimensional weight of 47.59 lb, which is greater than the unit weight.

Amazon Advertising Attribution – Tracking External Traffic into Amazon

Introducing Amazon Attribution

 

Amazon took away some nifty stuff with APIs and ability to track sales into platforms like Facebook this past summer. They are now rolling out new tools and functionality to everyone but in a more controlled format called “Attribution” which is in beta for Amazon advertising. This article and video will help explain how to sign up for this tool and the value that it has.

Steps for Enabling Amazon Attribution:

  1. Register for Amazon Attribution
  2. Accept the invite by email.
  3. Create user login
  4. Create tracking ID for product

Step One: Registration Process:

 
 
Amazon Advertising Attribution - Tracking External Traffic into Amazon 10

Step Two: Tag Implementation Process

Amazon Advertising Attribution - Tracking External Traffic into Amazon 11

Step Three: Search Tag Implementation Process

How to Track External Traffic into Amazon - Beta Advertising Attribution

Step Four: Social Media Tag Implementation Process

Amazon Advertising Attribution - Tracking External Traffic into Amazon 12How to Measure Impact of External Traffic

Help maximize your return on investment (ROI) and grow your product sales. For the first time, you can measure the impact of search, social, email, display, and video media channels based on how consumers discover, research, and buy your products on Amazon. Amazon Attribution’s unique conversion metrics — including Amazon detail page views, purchase rate, and sales — give you a comprehensive view into how each of your marketing tactics contribute to shopping activity on Amazon.

Here’s an example of what you will see when you are registered. A code that can be used to track into Google Adwords:

Amazon Advertising Attribution - Tracking External Traffic into Amazon 13

Then in Google Adwords you can see the final URL suffix is added.

Amazon Advertising Attribution - Tracking External Traffic into Amazon 14

In theory this could even send sales data back to those platforms so they can optimize to conversion.

 

Conclusion:

Amazon Attribution is still in beta status, which means it is still being tested. This tool can be a powerful method for sellers to see how their external advertising is affecting their Amazon sales.

Top 5 Reasons You Need a Trademark to Sell on Amazon

Buy a Trademark to get Brand Registry on Amazon at https://myamazonguy.com/trademark-services/

Buy A+ Enhanced Brand Content: https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

Buy a Brand Storefront with Vanity URL: https://myamazonguy.com/amazon-storefront-brand-registered-page/

Trademarks get you access to:

1. Brand Registry on Amazon
2. A+ Content which helps increase traffic and conversion
3. A Brand Storefront
4. Brand management at BrandServices.Amazon.com
5. Brand Analytics https://brandregistry.amazon.com/brand/report-a-violation?ref=brnav_to_rav
6. Report Amazon Listings violating your Trademark

Changes to the Subscribe and Save Program on Amazon – My Amazon Guy

Amazon has recently made changes to the Subscribe and Save Program.
 
  • Subscribe and Save is now and auto-enroll program. You can no longer manually upload products.
  • Amazon is allowing greater Seller-funded discounts up to 10% for a total subscribe and save discount of 15% for the customer.
You can choose from three seller-funded base discount options: 0%, 5%, or 10%. If your product shows Auto enrolled, Amazon has automatically enrolled it into Subscribe & Save at the 0% base discount, at no cost to you. For a limited time, Amazon will fund an additional 5% discount for tiered shipments regardless of which base discount that you choose.
On average, products with the maximum program discount can drive up to a 1.8 times increase in conversion
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 15
*Fund at 0% discount
Up to 4 subscriptions
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 16
Same delivery date = 0%
5 or more subscriptions
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 16
Same delivery date = 0% + 5% from Amazon
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 18
*Fund at 5% discount
Up to 4 subscriptions
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 19
Same delivery date = 5%
5 or more subscriptions
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 19
Same delivery date = 5% + 5% from Amazon
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 21
*Fund at 10% discount
Up to 4 subscriptions
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 22
Same delivery date = 10%
5 or more subscriptions
Changes to the Subscribe and Save Program on Amazon - My Amazon Guy 22
Same delivery date = 10% + 5% from Amazon
*An increase in conversion is not guaranteed. The projected increase is based on an internal Amazon study comparing ASIN enrollment at the 10%/15% discount vs. a 0%/5% discount.

How to Open a New Seller Central Account After Suspension

What do I do if My Account is Suspended Permanently?

Every Successful Amazon Seller dreads being suspended. While there are a wide variety of ways to appeal a suspension, there are times that a seller simply cannot get the account reinstated. This article and video gives suggestions, ideas, and tricks to set up a new Amazon selling account without flagging Amazon. 

First Idea:

  1. Open a New Account. 
  2. Open a new LLC for your business. This LLC can be a subsidiary of your existing business. For example, if business 1 is suspended by Amazon, you can create business 2 which can be owned by business 1 and still sell on Amazon. 
  3. A unique bank account, credit card, e-mail, phone number, and tax information is needed.  A Google Voice number could be used if you do not want to create a new cell phone number. 
  4. Make sure you are not using the same static IP address associated with the suspended account. If all these things check out, you should not run into any issues with the new account.

Second Idea:

  1. Purchase an existing Amazon selling account. 
  2. There are various platforms where you can purchase existing seller accounts. 
  3. This option can be very expensive. Going through a broker, purchasing the business and inventory can cost upwards of $200,000. This would not be a great fit for many users, but we like to include it as an option on the table. 
  4. We are suggesting to buy an existing business with verifiable tax infrastructure for this idea. 

Third Idea: 

  1. Write [email protected] and explain the situation.
  2. Average wait time is 45 days.
  3. This rarely works, but we have seen it succeed on occasion. 

Conclusion: 

There are no guarantees when an account is suspended, however, the three ideas above can work when applied correctly with a little bit of luck on your side! As always if you need any help with your Amazon account we are here to help! Book a consulting call with MyAmazonGuy today! 

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