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How to Create a Vanity URL for an Amazon Brand Storefront

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More often than not, when you create a storefront, Amazon will not give you the Vanity URL. A vanity URL contains the name of the brand in it like https://www.amazon.com/SecureItTactical for example. 

In the below screenshot, Secure It Tactical’s vanity URL has not been updated after they published their storefront. 

Steps:

  1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.

  2. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Contact Us”.

  3. Once the contact page has loaded, click on “Advertising and Stores.”

  4. Click on Stores > Basic Setting > Store Builder
  5. Fill out the “Contact Reason” and the description. You can copy what is in the description below. It works every time.  
  6. Add an attachment if you’d like.

After this, Amazon should reply, changing the Vanity URL. 

Look below for an example!

 

 

 

How to Remove Negative Product Feedback on Amazon

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It is very difficult to convince Amazon to remove negative product feedback. Even when it is blatantly in a customer’s best interest to remove said feedback. Sometimes fake reviews come in the form of negative 1-3 star reviews. Your #1 goal to get negative feedback removed is to be a squeaky wheel and continuously claim the review breaks Amazon’s terms and conditions. And do that, you should quote their own rules.

Figure out which of the below responses makes the most sense, and then go file a ticket by selecting Selling on Amazon issue / Products and inventory / Product Reviews / and then fill in the contact reasons and describe issue sections.

You will have a sub 20% chance of getting a removal, and it will almost always take 3 followups on the ticket. But it may be worth your efforts.

 

 

Review Type Response Response Option 2
About seller The following review is about the seller and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
About shipment The following review is about the shipment and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
About packaging The following review is about packaging and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
Competitor The following negative review is from a competitor which violates Amazon’s community guidelines under “Promotions and Commercial Solicitations”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers. Review link below.
Wrong Product The following negative review is about the wrong product which violates Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers. Review link below. The following negative review is about the wrong product which violates Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this negative review to be moved to the correct product in order to provide helpful reviews for our customers. Review link below.
Wrong Ingredients The following negative review lists the wrong ingredients which do not comply with Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this review to be removed in order to provide helpful and authentic reviews for our customers. Review link below. Ingredient list attached.
About pricing The following negative review is about pricing which violates Amazon’s community guidelines under “Be Helpful and Relevant” bullet point two. We are requesting this negative review to be removed in order provide helpful reviews for our customers. Review link below.
Contains Profanity The following review contains profanity which violates Amazon’s community guidelines under “Respect Others” bullet point one. We are requesting this negative review to be removed in order to provide helpful reviews for our customers.
Hostile, Threatening Speech, or Violent The following review contains hostile speech which violates Amazon’s community guidelines under “Respect Others”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers.
Unverified We are requesting the review made by XXX to be removed on the following product. We have verified she/he did not order this product but instead posted a review. Please remove this review as it is unfair for us and other customers. See screenshot for more details.

 

Review Amazon’s most up to date guidelines here: https://www.amazon.com/gp/help/customer/display.html?nodeId=201929730

A+ Content Changes for Enhanced Brand Content on Amazon

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We have the honor of guest posting on Feedback Whiz on A+ Content.

 

As brand registry starts to mature on Amazon, and everyone has their trademarks in places, it’s become a wild wild west for enhanced brand content. Because of that, Amazon has tightened up its reigns by moving both Vendor Central and Seller Central onto the same module platform and renaming it all simply A+ Content.

 

Read more here.

 

Does Subscribe and Save Work?

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Simply yes.

Depending on your category, sub & save can work wonders. We have a client in the consumable category that has over 200 active subscribers on one SKU. I highly recommend enabling sub & save if you are in any topicals/consumable categories.

If you already enabled sub & save and want to know how to view the number of active subscribers then follow the steps below.

  1. Hover over the “Reports” tab and click on “Fulfillment”

  2. Navigate to the left-hand panel and click on “Subscribe and Save Forecasting”
  3. Select the date that is at least 30 days back and request download.

    Should you like to learn more about this or need help please contact us at MyAmazonGuy.

 

Email Automation for Seller Central: Feedback Genius vs Helium 10 vs Feedback Whiz vs FeedbackZ

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There are many automated email tools for seller central which can make it difficult to choose the right one. I will cover the pros/cons of each tool. There are two main things to look at when choosing your tool. Template creation and campaign settings. Template creation is how you will construct your message while campaign setting is how you will deliver your message. Below are the 4 most popular automated email tools ranked from worst to best, top to bottom.

  • Feedback Z
  • Feedback Genius
  • Helium 10’s Followup
  • Feedback Whiz

FeedbackZ:
FBZ (FeedbackZ) is slightly weaker than the other tools as the template creation is very limited and dull. There are only a total of 10 variables that you can insert into your template. This limits the customization and personalization of your message and makes the email feel robotic. The campaign settings are standard, allowing you to target only orders and returning customers.

FBZ pricing is above average for a below average performance. 

 

Feedback Genius:
Seller Labs FBG (Feedback Genius) was one of the first automated email tools to reach the market and set the standard for automated emails. FBG is like the average Joe when compared to other tools. It’s not the best-automated tool but its not the worst.

You are given a good amount of variables in template creation to customize and personalize your email. This allows you to add images, address the product purchased, address order ID, link to leave a review, etc. However, campaign settings are limited. You can only send a message to confirmed orders, shipped orders, out for delivery orders, and returned orders. Regardless of the tool, each automated email should have these template and campaign features.

FBG offers a free service if you only send 100 emails or less. Otherwise, the typical price is $40 a month.

 

Helium 10’s Follow Up:
H10’s (Helium 10) follow up is an extension to the Helium 10 tool. If you are in need of keyword research, product research, keyword tracking, profit tracking, and automated emails then I’d highly recommend a subscription to Helium 10. H10’s follow up is an above average tool and sits with the best.

You can customize and deliver your template message better than FBG and FBZ. The key feature of H10’s follow up is the target audience. H10 allows you to get more specific with message delivery by letting you target repeating buyers. By doing this you can send out an exclusive promo code to returning buyers.

H10’s free plan offers 100 emails per month while the platinum plan offers you 5,000 emails per month plus access to their other powerful tools.

Feedback Whiz:
FBW (Feedback Whiz) is the most powerful automated email tool as it has the strongest template customization and campaign settings.

The template creation offers 40 plus unique variables to insert into your message. A key variable is the customizable product title variable. With this variable, you can edit the name of your products to make the message less cluttered. Instead of having “Thank you for purchasing Mom Juice Funny Wine Glass Momstir 15oz Gift for Moms – Mother’s Day All Year Round” you can shorten it up to “Thank you for purchasing Mom Juice Funny Wine Glass”.

In addition to the standard target audience, you can target returning customers, negative feedback, positive feedback, and promotional orders. FBW lets you get specific with your template creation and target audience.

FBW is super affordable and offers an unlimited amount of monthly emails for all plans.

Note that on July 15th, 2019 all automated tools will not have access to Amazon Personal Identifiable Data (PID). This means that the buyer’s name cannot be pulled and used in email templates.

 

Should you like to learn more about this or need help please contact us at MyAmazonGuy.

 

 

 

New Amazon Day Promotion – Prime Day Discount 2019

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Prime Day 2019 is officially July 15th and 16th. Leading up to this expect a “Prime Day Week” of promotions from Amazon.

Last year you could submit lightning deals. This year, you can submitting lightning deals as well as a “Prime Day Promotion”

This new year feature is accessed by going to: Advertising / Prime Exclusive Discounts

If you don’t see this feature available on your account, it is likely a permission issue. To fix, go to settings / permissions, and add the appropriate permission as see in this below screen shot.

 

Step 1 is to enter a name of your discount, nothing special here, it’s just internal naming.

One major call out here – this can stack with other offers. So if you already setup a coupon or lightning deal, you’ll want to avoid stacking these…

 

 

 

Onto step 2. You will download a template, and then upload it.

 

 

I found this the template to be a bit tricky. Here’s a screen shot of one I got to successfully take. Please note you need to fill out every single column.

 

 

 

 

 

 

 

After you upload it you can validate whether it worked. Here’s a screen shot of an arrow pointed to one NOT scheduled. Means you have to work on it more until it looks like the one just below it, and it says “Scheduled”

 

 

 

Because this feature is brand new, we don’t know exactly how it will look to the customer. I recommend everyone selling on Amazon to participate with this.

Below is some direct help files from Seller Central. Should you need help setting a Prime Day Promotion up, contact us at MyAmazonGuy.

Seller Central information:

Prime Exclusive Discount

Prime Exclusive Discount is a price discount available to Prime members. Products with a Prime Exclusive Discount will display strikethrough pricing and a savings message for Prime members in search results, and on the product detail page. Prices adjusted for discounts are displayed on the detail page buy box for Prime members.

On Prime Day, products with Prime Exclusive Discounts will display a Prime Day Deals badge in search results, and on the product detail page.

New Amazon Tool: Automated Stranded Relister to Fix Inventory

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Automated Stranded Relister to Fix Inventory

This new tool is a God send from Amazon. If it does what it intends to do, it will automate getting stranded inventory back live. I’ve been working the Seller Central platform for years, and items get stuck in stranded all the time. More often than not due to Amazon FBA issues, or catalog problems.

 

Why Does Amazon Inventory Strand? (Become unsellable)

Inventory can become stranded for a variety of reasons. For example, the listing for that product may have been suppressed or may have never been created, resulting in stored inventory that is accumulating storage fees but that can’t be sold because the listing is not active.

 

What’s new for Amazon stranded?

• The Date classified as unsellable column shows a deadline for relisting or removing inventory to prevent it from becoming unsellable.
• Click Delay unsellable classification to gain 30 more days to appeal or fix stranded inventory issues before inventory is classified as unsellable.
• Automatic relist and Automatic change to FBA are now available. You can configure settings by clicking Edit automatic-action settings just above.
• To avoid having inventory automatically relisted or changed to FBA, select Opt out of auto action in the drop-down arrows to the right of each listing. Another way to do this is by changing the Start selling date/Offer start date.

How to Reconnect or Connect AWS Amazon Web Services to Seller Central

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How to create and activate an Amazon Web Services Account:

  1. Go to the Amazon Web Services home page.
  2. Choose Sign Up.
    Note: If you’ve signed in to AWS recently, the button might say Sign In to the Console.
  3. Enter your account information, and then choose Continue.
    Important: Be sure that you enter your account information correctly, especially your email address. If you enter your email address incorrectly, you won’t be able to access your account. If Create a new AWS account isn’t visible, first choose Sign in to a different account, and then choose Create a new AWS account.
  4. Choose Personal or Professional.
    Note: Personal accounts and professional accounts have the same features and functions.
  5. Enter your company or personal information.
  6. Read and accept the AWS Customer Agreement.
    Note: Be sure that you read and understand the terms of the AWS Customer Agreement.
  7. Choose Create Account and Continue.

https://aws.amazon.com/premiumsupport/knowledge-center/create-and-activate-aws-account/

 

To reactivate your AWS Amazon Web Services to your Amazon Seller Central account follow the below steps:

  1. Visit https://console.aws.amazon.com/support/ and file a support case for your request.
  2. Log in to your Amazon Web Services account.
  3. Click the Support tab in the upper-right.
  4. On the right side, click Create a Case.
  5. Complete the form with your Amazon Web Service account questions. or request
  6. Click Submit button.

 

 

Amazon may crack down on title length to 50 characters

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UPDATE 6/27/2019
Amazon recently warned about suppressing ASINs with titles longer than 50 characters; they quietly upped that number to 200. (HT JB)
Please review these pages carefully.  Account Managers are telling sellers that these guidelines will be strictly enforced in the coming weeks.  Please make sure your titles DO NOT use “symbols, such as ~ !  $ ? _ ~ { } [ ] # < > |  ; / ^ ¬ ¦ “.

6/19/2019 Amazon may crack down on title length to 50 characters with a news release today. Below is a copy of the policy found at https://sellercentral.amazon.com/gp/help/201051300?ref=nslp_at_6341070800586908994_1_201051300 but if you aren’t logged into seller central that link won’t work so read the below.

The only unusual component is the title length which may be cracked down upon on July 22, 2019. I recommend waiting to see if your titles get suppressed before you shorten them.

FBA Product Title Requirements

Creating a product title that meets all Fulfillment by Amazon (FBA) requirements will help ensure customers find your products on Amazon.

The product title for an ASIN listed on the website needs to contain the right information and be in a consistent format. Product labels must also include the exact same product title or your inventory may be refused at Amazon fulfillment centers or received as Unfulfillable.

Note: For more information about product label requirements, review the FBA Help section for Labeled Inventory or download the PDF.

Whether you are using FBA or not, listing your inventory on Amazon is handled the same way. Here are some resources if you are new to selling:

Product title guidelines

Length:

Use 50 characters maximum as a general rule. However some product categories allow longer titles, so be sure to follow category-specific instructions.

Capitalization:

  • Capitalize the first letter of each word.
  • Do not use ALL CAPS.
  • Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized.
  • Don’t capitalize prepositions with fewer than five letters (in, on, over, with).

Numbers and symbols:

  • Use numerals (2 instead of two)
  • Spell out measurements ( 6 inches not 6″ )
  • Don’t use symbols, such as ~ ! * $ ?
  • Don’t use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Product information:

  • Include the size and color in “child” ASINs for variations1
  • Don’t include price or promotional messages, such as “sale” or “free ship”
  • Don’t use subjective commentary, such as “Hot Item” or “Best Seller”
  • Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label
Note: Move product-specific information (such as “great workout”) to the Product Description for the ASIN, or include in the keywords.

Titles using variation relationships

In Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer’s cart, so it is important to include the variation attributes (such as size and color) in the title for the child ASIN.

  • Example parent: Crocs Beach Clog
  • Example child: Crocs Beach Clog, Lime, Medium (Women’s 8-9 M US/Men’s 6-7 M US)

1See the Variation Relationships Help page for more information about parent-child products.

Best way to Load Image Links to Amazon via Excel Template

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If you have dozens of skus or more to load to Amazon either via Seller Central or Vendor Central, you will benefit greatly from some data management techniques. Loading photos via links is often the easiest and best solution.

If you own your own website:

If you are a private labeler you may not have your own website. If you do have your own website you can easily link to the images from there. Be sure to link to the image file, not the webpage.

If you don’t own a domain

If you don’t own your own website or domain, I recommend using imgur. There’s a specific way to do this. Upload the image like normal at https://imgur.com/upload
After you upload… On the image once uploaded right click and view in new tab. Save that link url in Google sheet on sku it is for. The right click view in new tab links directly to the image Instead of the social profile.

If you load the bad example it will fail to load to Amazon.

If you use the good example, it will however.

Another benefit to this is you keep a data file of all images by sku. So that went Amazon’s catalog inevitabily bugs or doesn’t show your assets, you can easily reload. Additionally if you ever need to swap an image, or add another to the list of currently loaded, you can do so in mass easily.

If after loading your images, you may still need to ticket Amazon to get them to reflect on the front end. Easy to file, but tactical 3-5 mins per ASIN. We at MyAmazonGuy manage this all the time for clients should your catalog needs arise.

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