eBay – How to Connect PayPal to an eBay Account

Below are directions on how to link your PayPal to your eBay account.

1.) Log into your eBay account

2.) Hover over “account name” in the top-lefthand corner and click on Account settings.

3.) Scroll down to the section named “PayPal account information”.

4.) Click on “Link My PayPal Account”. This will take you to the PayPal login

5.) Log into the PayPal you want to be linked. Once logged in, your PayPal will be linked to your account.

eBay is a service we offer here at My Amazon Guy. Contact your eBay consultant today if you need help.

How to File Brand Registry on Amazon for Seller Central A+ EBC and Storefront

Filing brand registry on Amazon is extremely important. If you do not have a trademark yet, you need to first file a trademark (This is a service we offer.)
Once you have a trademark, and an Amazon Seller Central account, you can file Brand Registry by following these steps:

Brand Registry Steps:

  1. Go to brandservices.amazon.com
  2. Login
  3. File Brand Registry (You need the trademark registration number for this)
  4. Trademark owner (lawyer/you) will receive an email from Amazon
  5. Respond to that email affirming approval
  6. Get code, and put it into the case log.
  7. 48 hours after you complete brand registry, you can begin building A+ content and a brand store page.

Benefits of Brand Registry:

  1. Protect your brand and take control of your Amazon listings. You can now file trademark infringement cases at https://www.amazon.com/report/infringement
  2. Stand out from the competition and showcase your brand with Enhanced Brand Content on Amazon. (Now commonly referred to as A+ Content)
    ACA Mini Game EBC Draft 1
  3. Stand out from the competition and showcase your collection of products on a brand storefront.
  4. Headline ads
    Image result for amazon headline ads

How to Create a Parentage on Vendor Central

If you have ever worked on both Seller Central and Vendor Central, the first thing you’ll notice is that Vendor Central doesn’t offer quite as much freedom as Seller Central. There are a less features and the UI is not so user friendly. This is especially true with more advanced actions such as adding variations and submitting compliance documents. We’re here to makes things a little easier. Below you will find a quick guide on how to create a parentage or add variation on Vendor Central.


How to Create a Parentage on Vendor Central

A parentage is a grouping of product variations. Products that are identical except for one distinguishing feature such as size or color can be grouped together in one listing. Seller Central has a Variation feature that makes creating parentages easy. In Vendor Central, it is not so clear.

#1 – Log into Vendor Central and Click on ‘Support’

Since Vendor Central doesn’t have a variation feature, you will need to submit the changes via a ticket to Vendor Support.

vendor central parentage variations support click 


#2 – Click on ‘View Resource Center’

The Resource Center will provide a template document you will need to fill out and upload to Vendor Support

resource center amazon vendor central variations help support create creation



#3 – Click on ‘Download this Document’ under ‘Variation Sheet’

An Excel document will download that you can edit.

variation sheet amazon vendor central parentage document

#4 – Follow the example template and fill in the Variation Sheet.

Fill in each section within the red box. Not all of the columns will apply to the items you are submitting so you can leave those blank. List each parentage in succession and assign each a number. Apply that number to each Child ASIN within the parentage. You will then choose the variations of each child. A list of valid values is available in the example section. Finally, enter the name of the variation that you have entered, whether it is a size or color or other.

amazon variation sheet example template parentage


#5 – Return to the Support page from Step 1 and click ‘Contact Us’

Once you have filled out the variation sheet, you will need to return to the support page from earlier. Below the Resource Center link there is a link to the ‘Contact Us’ section. This will bring up the feature where you can submit help tickets.

contact us vendor support amazon parentage


#6 – Under ‘Manage My Catalog’ click on ‘Variation – Twister’

There are several different categories of tickets you can submit. You will need the ticket that will get you in touch with the team in charge of variations. This ticket is found under ‘Manage My Catalog’. Click on ‘Variation – Twister’.

manage my catalog variation twister amazon parentage


#7 – Click on ‘Send an Email’

A message will appear explaining how variations are automatically created on Vendor Central. However, the variations they create are not perfect. Often you will need to edit the parentages in order to get the right products grouped together. Click ‘Send an Email’ to bring up the page that will allow you to create a ticket with the support team.

contact us amazon send an email support contact


#8 – Fill in the Subject line and enter in list of ASIN

There are certain boxes that are required to fill before you can submit the ticket. You must enter in the list of ASIN that will be editing with you variation sheet. Simply copy and paste the list from your template.

vendor support amazon help contact us


#9 – Fill in the body paragraph asking Vendor Support to create a parentage using the template, attach the variation sheet, and enter your email. Once you’re done click ‘Submit’

Add a simple message in the description section asking them to make the changes you are submitting. You will then need to attach the variations sheet that you created. Don’t forget to enter in your email so that they can reach out to you with confirmation or to ask for more information.

variation parentage amazon vendor central


After the ticket has been submitted, Vendor Support will create the parentage using the edited variation sheet that you uploaded. They will respond within 24 hours to either confirm the changes have been made or give you further instructions on how to correctly submit the changes.


For more tips and tricks on navigating Amazon’s complex ecosystem, book a coaching call with My Amazon Guy

How long does it take for Amazon Listings to Refresh a Change?

My Amazon agency updates hundreds of product detail pages a day. Often, clients will ask us for urgent changes for one reason or another. The timing of which may not immediately reflect.

Our general rule of thumb is that most, about 40%, changes appear within 30 minutes. About 30% of changes take a full 24 hours. And an additional 30% require a physical ticket to be filed to get the change to show. This is often due to retail contributions, or a detail page being locked down by Amazon. A ticket causes a manual review, and then the change goes through if you share manufacturer proof. So when you make changes the best practice is to update the back end of Seller Central, wait a day, check to see if it reflects. If it doesn’t file a ticket.

One additional tip, hold down CTRL+f5 to hard refresh a listing. This clears your cache and lets you see the  most recent update. Often images require a hard refresh before displaying on your screen. Other people who don’t have a cache will see the changes, but those that have a cache will see the old version until that cache is cleared.

Image result for ctrl + f5

Per the Amazon help file.

Edit a listing

In most cases, changes you make to product information appear on Amazon within 5 minutes. However, some updates can take up to 6 hours. Product descriptions longer than 500 characters are generally updated at 8:00 AM PST the following day. Images may take up to 24 hours to appear on a product detail page.

To edit details for an existing listing:

  1. On the Inventory menu, select Manage Inventory.
  2. Select the Active status filter above the product list.
  3. Find the listing you want to edit, and select Edit from the drop-down menu for that listing.
  4. Click the links at the top of the page to add, edit, or change the listing’s content. You can also type price and quantity updates in the text boxes in the Price and Quantity columns.
  5. Click Save and finish.

How to Set Up an Amazon EU Seller Account to Sell in Europe

Europe is the second-largest Amazon market and now you have the opportunity to sell your product in all of the major countries. Amazon now offers a discounted subscription fee of €39.99 by linking all of the EU accounts together. You will no longer have to pay a fee for every region account in the EU. Follow the steps below to set up and link your Amazon EU accounts.

Linking accounts

Linking accounts unifies your selling experience across Amazon’s international marketplaces and lets you more easily manage and scale your global business. Along with providing single sign-on, linking accounts gives you a single view of sales, orders, and buyer messages from all of your countries. You also gain access to tools previously restricted to a single country, as well as our discounted international selling plan.


How to link your accounts

LINK EXISTING ACCOUNTS: If you are already selling in multiple countries or regions — for example, Europe and North America — and you want to link those accounts:

  1. Sign in to Seller Central from any of your country or regional accounts and select Sell Globally from the Inventory drop-down menu.
  2. Click the tab of the country or region where you want to link accounts.
  3. Select the I have a selling account option for the country or region you want to link.
  4. Click Link accounts.
  5. When prompted to sign in again, enter the email and password of the second country or region.

REGISTER AND LINK NEW ACCOUNT: If you are new to selling in a country or region — for example, Europe — and you want to register and link accounts:

  1. Sign in to Seller Central in a country or region where you are already selling and select Sell Globallyfrom the Inventory drop-down menu.
  2. Click the tab of the country or region where you want to register and link accounts.
  3. Select the Create a selling account option for the country or region where you want to register.
  4. If asked to sign in again, use the email and password for the region where you are already selling.
  5. Complete the registration by providing additional details, if asked. Your new account will be linked automatically when you are finished.

How an Automated Email Campaign Can Bring in More Product Reviews

Guest post by Robby Stanley, Chief Marketing Officer at FeedbackWhiz.

It’s difficult to overstate the importance of product reviews on Amazon. Recent studies have shown that over 90% of internet-using consumers occasionally or regularly consult product reviews when making a purchase. This makes sense; in a world where most consumers have a smart phone and online reviews on any product are just a few taps away, why not take a moment to get more information on a product instead of buying it blindly?

It becomes even easier for consumers to interact with online reviews when they are built into the shopping platform like they are on Amazon. Every search yields thousands of results, and since customers only have a limited amount of time, trusting product reviews is an excellent alternative to individually vetting out all of their options. 

Both the quality and the quantity of product reviews matter. A higher number of product reviews gives the product rating more validity. A perfect five-star rating is nice, but with only three product reviews, it will usually be viewed as less trustworthy than an item with a 4.7 rating that has hundreds of product reviews.

Why email is your best option for acquiring organic product reviews

Amazon is committed to making the experience of shopping on its site as easy and customer-friendly as possible. As a part of this commitment, the company wants product reviews listed on the site to be honest and an accurate portrayal of how customers really feel about a product.

In an effort to make this goal a reality, Amazon has cut down significantly on fake reviews and reviews that were given in exchange for incentives. It is illegal per Amazon’s Terms of Service to agree with other sellers on Facebook or on a forum to leave positive reviews on each other’s products, and it is also illegal to offer a free product, a discount, or any other incentive to leave a positive review either.

In fact, it is even illegal to ask for a positive review. When asking for a product review through email, you can only ask for a review on the product; you can’t ask for it to be positive, or mention that instead of leaving a negative review they should let you deal with it instead. The idea from Amazon’s perspective is that the customer should always be leaving a legitimate review.

Taking short cuts to increase your number of product reviews may seem tempting, but is it really worth the risk? Breaking Amazon’s rules can result in review removals, product listing removals, and even account suspensions. It’s much better in the long term to build up product reviews organically through a legal email campaign. 

The first email: Checking in

The first email in your sequence will simply be used to check in with your customer. This should be sent as soon as their order has been processed or when it has been shipped out. You could make this email light-hearted with some fun GIFs or informative with some information on how to use the product; it all depends on what you are selling and what your brand is all about. 

Taking the time to manually send out an email every time an order is processed would be unrealistic for most sellers who don’t have that kind of time and energy to burn. Fortunately, with an automated email sequence, this won’t be an issue. 

A service like FeedbackWhiz allows you to build templates for all of your products that include auto-populating smart tags, so as soon as an item sells the sequence kicks into effect and the necessary details in the tag are filled in automatically. The first email, scheduled to be sent out once the order has processed, might look something like this:


My name is (Seller Name), and I just wanted to take a moment to thank you for your purchase of [[ITEM_NAME]]. 

(Inserted “Thank You” GIF)

The warehouse is getting it ready and it should be shipped out to you in no time! You’ll be able to keep track of its progress using this link: [[LINK_SHIPMENT_TRACKING]]

(GIF of a shipping truck)

We here at (Company Name) are committed to making sure that our customers are always taken care of. You can contact us any time at [[LINK_CONTACT_SELLER]] if you have any questions or any issues with your order.

Thanks again,

(Seller Name)


feedback whiz first email sample sequence thank you email asking for product reviews on amazon buyer feedback


The second email: Asking for a product review

The second email should be scheduled to be sent out only when the buyer has had enough time to actually try out the product and formulate an opinion on it. A follow-up on a screen cleaning device could probably be sent within the first week as a product like this would probably be tried out right away. On the other hand, a customer might need 2-3 weeks to decide if they enjoy a variety pack of flavored teas.

Each product can have its own automated email sequence, so give some thought to what makes the most sense for each of your products. After an appropriate amount of time has passed, you can send an email like this:


It’s (Seller Name) again! You’ve had [[ITEM_NAME]] for about three weeks now, and we sincerely hope that you’ve been enjoying it. Thank you again for your purchase.

(Inserted “Thank You” GIF)

If you have some time, we’d really appreciate a product review! Amazon customers like you rely on product reviews to get honest feedback about the items they are considering purchasing. And sellers like us can use these product reviews to make sure that our products are being enjoyed and to correct any issues that consumers may be having. We value your feedback; thanks for your time! [[LINK_PRODUCT_REVIEW]]

(Inserted “We Appreciate You” GIF)

And as always, please let us know if you have any questions or anything else. We are here to help! [[LINK_CONTACT_SELLER]]


(Seller Name)


asking for buyer feedback on amazon using emails with feedback whiz second email in sequence amazon seller central


What to do about a negative product review

Because you are asking for any product review (and not just a positive one), you will occasionally receive a neutral or negative review. This is a natural part of doing business on Amazon, and one that you shouldn’t respond to with anger.

FeedbackWhiz lets you know when a product has received a review, and generally these reviews are left under the seller’s real name. You can set up a template to send to buyers that leave negative reviews; while you can’t explicitly ask them to remove or revise their review, you can insinuate it by helping them solve their issue and then pointing out how important reviews are on Amazon and giving them a link to revise their product review with.

If all else fails, you can respond to the negative review directly on Amazon, explaining that you reached out and attempted to remedy the situation and you apologize for the inconvenience. This will show other shoppers that you are committed to making things right if their order doesn’t work out.

Overall, most of the product reviews you receive should be positive ones if you have a quality product and good customer service. Your increased number of product reviews will build on itself, creating more sales, more product reviews, and so on. Don’t hesitate to get started on your own email marketing campaign as soon as possible. 

How to Rank Higher on Amazon & Get Your Products on the First Page

Having your product show up at the very top of search results is the best way to find success on Amazon, but with everyone fighting for that top spot, how do you make your product stand out? By understanding Amazon’s search algorithm and what factors Amazon looks at when determining search rankings, you can increase your own rankings and gain more organic sales.

Understanding Amazon’s Algorithm

A9 is the search algorithm that Amazon uses to determine product rankings. Understanding the A9 algorithm and knowing what Amazon looks at when determining search rankings is the key to getting your products to show up on the first page. Below are the most important factors that influence rankings on Amazon; focusing on these factors will increase your search rankings.

Keyword Matching

Amazon’s search results are based on keyword matching. If a user searches for a specific keyword and that keyword is in your product listing, your product is very likely to show up somewhere in the search results.


Product pricing makes a difference. Amazon knows that competitively priced products are more likely to sell, therefore they end up ranking higher. If your price is significantly higher than your competitors’, your search rankings may take a hit.

Conversion Rates

Amazon wants to promote their best-selling products, therefore products with higher conversion rates typically rank higher. If buyers are viewing your product but never making a purchase, you may have a tough time moving up to page one.

How to Increase Your Search Rankings

Optimize Your Listings

The best and easiest way to increase your search rankings on Amazon is to optimize your listings by using relevant keywords in as many places as you can, including your title, bullet points, and description.

Your Product Title

Your title should contain your most important keywords. Avoid keyword stuffing in your titles, though, as this can hurt your rankings. Amazon has four main criteria for product titles:

1. Titles must not exceed 200 characters, including spaces.
2. Titles must not contain promotional phrases, such as “free shipping”, “100% quality guaranteed”.
3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
4. Titles must contain product-identifying information, such as “hiking boots” or “umbrella”.

Titles with 150 characters or more and that include your brand name, product name, keywords, and sizing and color information would be considered fully optimized.

Your Bullet Points & Description

The keywords in your bullet points and descriptions can also help your rankings. You should prepare a list of relevant keywords before writing your product descriptions. You can use keyword tools like Helium 10 to find relevant keywords, or you can do your own research by going through your top competitors’ listings and finding the keywords that they are targeting in their titles, bullets, & descriptions. Try to implement as many keywords as you can in your bullet points and descriptions while still maintaining readability.

Your Backend Keywords

Amazon allows you to enter 250 bytes of search terms in the back end of your listing, where customers cannot see them. The backend search terms are a great place to include spelling variations, synonyms and foreign language keywords. There’s no need to repeat any word, as it doesn’t help your rankings any more than including a word once. It’s important to remain under the character limit, or none of your search terms will be indexed.

Increase Sales Velocity

Amazon sales have a snowball effect; the more conversions and sales you have, the higher your search rankings become, which in turn leads to more sales.

You can increase your Amazon sales velocity by using PPC advertising or directing external traffic to your Amazon products through social media. Most sellers find the greatest success through Sponsored Products advertising, where they can bid on specific keywords and ASINs. When Amazon’s algorithm notices that shoppers are buying your product, your product will in turn rank higher for relevant keywords.

Ranking on the first page for any keyword doesn’t happen overnight, but if you make sure that your products are optimized and focus on gaining more conversions, your rankings will continue to increase.

The Amazon consultants at My Amazon Guy are experts at Amazon SEO, advertising setup, and increasing conversions. Contact us for expert guidance in getting your products to rank higher on Amazon.

Amazon’s Advertising: Bid Down vs Bid Up and Down – A case Study

Amazon rolled out several months many beta tools for advertising. One of those changes as the ability to select some bid modifiers.

Bid Modifiers:

  • Bid Down
  • Bid Up & Down
Here at My Amazon Guy we wanted to know which performs better so we have run multiple tests. The clear winner without a doubt in our minds is…. BID UP AND DOWN
This is the before(initial campaign startup) and after new up and down strategy.
First 9 days of our initial ad campaign launch with bid down.
Spend: $217.35
Orders: 17
Sales: $1937.25
down only amazon bid seller central
After new manual campaign strategy after 9 days with Bid Up and Down:
Spend: $611.82
Orders: 50
Sales: $7,242.49
bid up down amazon seller central
So as you can see from the data, when using a bid up and down strategy, sales drastically went up. And in this particular test the ACOS went down.
When we ran this same test on several other clients, we found the ACOS was similar between both bid up and down and bid down, however the bid up an down across any account we tested was at least 3x more in sales.  Other tests we ran were run in true A/B test fashion running the same timeframes with all things equal except the bid modifier.

How to Renew Software Application Authorization that is About to Expire on Amazon Seller Central

There are many third-party services that can be utilized to increase sales on Amazon. These third-party services often require access to the Amazon Web Services (AWS) of your account. This is usually done during the initial setup of the service. However, the authorization granted has a time limit and is set expire every year. This is why you will often receive a message from certain third-party services asking to renew their software application authorization to your account.

To renew authorization, follow these steps:

#1 – Log into Admin account on Seller Central and hover your cursor over “Settings”, then click on “User Permissions”

seller central software application authorization

#2 – Scroll down to “Third Party Developer and Apps” and click “Visit Manage Your Apps”

third party manage apps amazon web services how to


#3 – Find the Third-Party Service that needs Authorization Renewal and on the right-hand side click “Renew”

click renew software authorization renewal application app

#4 – Verify the third-party service and click “Renew”

renw verify submit application seller central amazon third party


#5 – The “Authorization Date” next to the third-party service that you renewed will update with the current date as confirmation that the renewal has been submitted. The new expiration date will be a year later.


And that is all you need to do to renew the software application authorization for any third-party service who you have granted access to your account.


For more tips and tricks like these, key an eye on the blog posts here at My Amazon Guy.

For more personalized guidance, you can book a coaching call here

Amazon Product Review Tracking Now Inside Seller Central

If you’ve ever wondered how to track Amazon product reviews from customers, it just got easier. Instead of having to pay a 3rd party to crawl the data, Amazon now gives it to you for free inside Seller Central. Click here to access the Brand Dashboard.

To Access Your Product Reviews from Customers on Amazon, follow these steps:

  1. Log into Seller Central
  2. Go to Performance
  3. Brand Dashboard
  4. Customer Reviews

This drop down shows the Brand Dashboard location:










You can now also click into each review and publicly respond. This is a major beneficial update.



This is especially helpful if you have a negative review and you want to help other customers know how you resolved the conflict or issue.

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