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How to Get Product Insurance for Amazon FBA

Here’s how to get product insurance for Amazon FBA:

  1. Identify an insurance provider, we used Hiscox
  2. Get a quote
  3. Pay for insurance
  4. Download proof of insurance
  5. Load to Seller Central

Below is some helpful information and links to all the steps and requirements.

We are writing to remind you to provide proof of liability insurance for the products you sell through Amazon.com Please provide this information within 30 days of receiving this email.

Why did I receive this message?
You are required to provide proof of liability insurance, and our records show you have not done so.  As of September 1, 2021, Section 9 of the Business Solutions Agreement (https://sellercentral.amazon.com/gp/help/G1791) requires you to obtain and maintain at least $1 million of commercial general, umbrella, or excess liability insurance, within 30 days after exceeding $10,000 in gross proceeds in sales in one month on Amazon.com or if otherwise requested by Amazon.

What do I do next?
Please upload your Certificate of Insurance (COI) as proof of liability insurance coverage within 30 days of receiving this email.  The COI is issued by your insurance company and details what is covered, the amount of coverage, and any exclusions or deductibles.

Where do I submit my proof of liability insurance?
Upload your COI on the Business Insurance page (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render?view=up) in Seller Central account settings. The document can be uploaded in .pdf, .doc, or .docx format.

What are the insurance requirements?
Your commercial liability insurance policy must meet all of the following criteria:

1. The policy limit must be at least $1 million per occurrence and in aggregate, and cover liabilities caused by or occurring in conjunction with your business operations, including products, products/completed operations and bodily injury;
2. The insurance policy type can be either commercial general, umbrella, or excess liability and be occurrence based;
3. Your insurance provider must have global claim handling capability and a financial rating of S&P (https://www.spglobal.com/ratings/en/sector/insurance/insurance-sector) A- and/or AM Best (https://www.ambest.com/home/default.aspx)  A- or better (if S&P or AM best is not valid or used in the country where you are required to obtain insurance, a local equivalent is allowed);
4. Your insurance provider must give Amazon at least 30 days’ notice of cancellation, modification or nonrenewal;
5. The policy must name “Amazon.com Services LLC and its affiliates and assignees” as additional insureds;
6. The deductible for any policy(ies) must not be greater than $10,000 and any deductible amount must be listed on the certificate(s) of insurance;
7. The policy must cover all sales from products you have listed on the Amazon website;
8. Your insured name must match the “legal entity” name you provided to Amazon (view your legal entity name) (https://sellercentral.amazon.com/sw/AccountInfo/LegalEntity/step/LegalEntity);
9. The policy must be completed in its entirety and signed; and
10. The policy must be valid for at least 60 days from the date of submission.

How can I obtain liability insurance?
You can choose any insurance provider that meets our requirements above. To help you easily and affordably secure liability insurance, Amazon has worked with an insurance broker to create Amazon Insurance Accelerator, a network of insurance providers who will evaluate and, if appropriate, offer liability insurance at competitive rates to qualifying selling partners. You can learn more about Amazon Insurance Accelerator and contact the providers here (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance).

Our first submission was rejected – trying to use a current policy from last year. We had to make several updates.

We received your submission but do not have enough information to verify your proof of liability insurance at this time for the following.

— Your policy coverage dates mentioned on the policy do not match the information provided to Amazon.

— The document does not qualify as proof of liability insurance. Your insurer will need to issue a “Certificate of Insurance,” which details the property and persons covered, the amount of coverage, and any exclusions or deductibles.

— Your policy does not name Amazon and its assignees as additional insureds. Your insurer will need to add “Amazon.com Services LLC and its affiliates and assignees” as an additional insured.

— The type of insurance does not meet our requirement. We only accept commercial general, umbrella, or excess liability insurance written on an occurrence basis.

— Your policy does not contain a policy number.

— Your policy limits are less than $1 million per occurrence and in aggregate. We require policy limits of at least $1 million per occurrence and in aggregate.

How do I submit additional information?
You can submit additional information on the “Business Insurance page”. You can use this link to reach the “Business Insurance” page directly:
https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance

Alternatively you can follow the steps below:
— Log into Seller Central.
— Go to the settings menu and select “Account Info” to view your Seller Account Information page.
— In the Business Information section, go to the “Business Insurance” page to address the above-mentioned issues.

What happens if I do not provide the requested information?
If within 60 days of the first notification by Amazon we do not receive your proof of insurance or we are unable to confirm the information you provide within, future disbursements will be held in your seller account until we are able to verify your proof of insurance. If you still do not take any action or we are still unable to verify your proof of insurance within 90 days of the initial notification, we may not allow you to continue selling on Amazon.com.

It took one day to get accepted!
Thank you for providing your proof of liability insurance for the products you sell through Amazon.com. We have completed our review and no further action is required.

To view your account performance, select “Account Health” on the home screen of the “Amazon Seller” app on your iOS or Android device, or go to the “Account Health” page in Seller Central:
https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_pq

On iOS:
https://itunes.apple.com/us/app/amazon-Seller/id794141485

On Android:
https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en

The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.

#amazonselling #amazonseller #amazonfba #myamazonguy

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(Customer Community) How to Use Instagram Photos for Amazon FBA Social Proof

❓Question from client who hired me for a coaching call: You advised me to offer a 10% discount (at least) to anyone who takes a picture with their gnome.

  1. Should I tell customers to post their pics on Amazon reviews?
  2. How can I send them the 10% off code?

Find the full answer in this video!

Have customers post on Instagram with a hashtag of your choosing.

Example social posts: https://amzn.to/3EgrGJl’

Example of Instagram using hashtag: https://www.instagram.com/explore/tag…

✅ Answer: Do not mention Amazon reviews. Even innocently mentioning Amazon reviews will be seen as violating the terms and conditions of incentivizing reviews. The discount can be given in a variety of forms including you messaging them after they make the post. You’ll be monitoring these posts so it’s important that you do that anyway.

You could also put an email address on there for them to send proof that they’ve made the Instagram post if you want to automate this a bit. The discount itself can be 10% off on your website or 10% off on Amazon it’s your choice.

❓Question: Really appreciate you getting back to me. Can I tell them to email a pic to customer service on my website? Then I could set up a gallery page on my website and upload the picture. Plus I get their email I want to make sure I am TOS compliant.

✅ Answer: The real value that was them posting at the Instagram and talking about your brand which creates exposure and awareness. So I would make them posted to Instagram and then you just verify it somehow

How to setup social posts

https://advertising.amazon.com/lp/beta-posts

Amazon rolled out “Amazon Profiles” which is basically Facebook-like or Twitter-like social posting on the Amazon detail pages.

Here’s how to get started with Amazon Profiles:

  1. Go to https://posts.amazon.com/profiles
  2. Upload a logo
  3. Begin posting

Buy Box Cheat Sheet

What is the Buy Box? The Buy Box is Amazon’s algorithm way to reward sellers with a buyer’s purchase. 

This below Cheat Sheet shows everythign that affects the Buy Box

Amazon Buy Box Cheat Sheet

The below videos answer these BuyBox questions

  • What is a Buy Box?
  • What is the Featured Offer?
  • How Do I Win the Buy Box?
  • What Is the Amazon Buy Box?

What is the featured offer?
The featured offer (sometimes called the “Buy Box”) is the place on a product detail page where customers start the purchase process by adding items to their shopping carts. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in new condition, they can compete for the featured offer for that product.

The buy box can make or break your Amazon sales. When a user clicks the “Add to Cart” button, they’re buying from one merchant and one merchant only: the buy box winner. This is especially crucial now that there’s a “Buy Now” button in addition to the add to cart button — the “Buy Now” button always leads to a purchase from the buy box owner.

Amazon Vine Charging $200

Amazon Announces $200 Charge to Use Vine

Hello,

Thank you for participating in the Amazon Vine program, and for using our service during the promotional period.

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers.

Thousands of companies have participated in Amazon Vine have found it valuable, and on average, reviews from Vine Voices have been shown to help boost sales by 19.6%*.  Starting October 12, 2021 Amazon Vine will charge a CAD 240 fee for each newly enrolled product to ensure long-term sustainability of the program.

Please review the following FAQs for more information about this change:

1. Do I have to participate in Amazon Vine in order to request reviews?
No. Amazon is continually requesting reviews on behalf of sellers, and sellers can ask customers to leave a product review through Buyer-Seller Messaging. Amazon Vine is an optional program available to all brands selling in our store.

2. When will the fee be charged?
Starting October 12, 2021, the fee will be charged once per enrolled product seven days after the publication date of the first Vine review for that product. Fees are not refundable.

3. What will happen if the product does not get any reviews?
We will not charge the fee if the product does not get any reviews, or first Vine review is published more than 90 days from the date we make your product available to Vine Voices.

4. Will my products currently enrolled in the program be impacted by this change?
No, the fee will only apply to products enrolled in the program after October 12, 2021.
You can view Vine Terms & Conditions here –
https://sellercentral.amazon.ca/gp/help/G3MB5C56WDZZXHBG

LIVE Amazon FBA Q&As Every Friday @ 12 Pm EST

5/5

Get Successful Business Advice From The Amazon FBA Expert!!!

   Every Friday @ 12 PM EST Steven Pope hosts a LIVE Q&A Podcast on YouTube, Twitch, Facebook, & LinkedIn!  

 

ASK ANY AMAZON FBA QUESTION! 

 
   About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to grow hack the platform. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand.
   He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
 
   Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
   About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
 
“How do keyword ad campaigns with multiple related items get displayed? E.g. if I have a campaign for the keyword “wine glass” with 10 different ASINs (not variations), will several ASINs be displayed at the same time…?” -Josh B.
“Hi Steven, awesome video. I’ve got a question about category reports. I have 2 child size variations and I noticed they are in different categories (Product Type — column A) in the category listing report. Should they be matching? If yes, what is the best way to change the product type?”
My Amazon Guy
“Generally yes but not too concerning. As long as the brand name matches you are ok here. I usually don’t mess with changing product or category type. Not worth the hassle.”
 
 

CONNECT with My Amazon Guy

Podcast.MyAmazonGuy.com
Website: MyAmazonGuy.com
 
Social Media links:
Facebook
LinkedIn
Twitter
YouTube

is 50% acos worth it???

🚀 $50,000 Spend at 50% ACOS Worth it? Hitting Top 10 Amazon FBA Gift Set

🚀🚀FREE BENCHMARK REPORT 🚀🚀

VIDEO TIMESTAMP
00:00 – My Amazon Guy 0:18 – Drive into Sales
0:45 – Item Rank
1:06 – Advertising
1:29 – New Launch
2:31 – Ad spending
3:04 – Acos Target
4:03 – Manuel Product Targeting
4:45 – Momstir Sellics Benchmark Report
6:52- Product Analysis
7:58 – Ad Spend Format 9:17 – Take Action!!!
9:42 – Free Report // Sellics 10:18 – Works in every category
11:20 – Thanks for Watching!!!
   Is your competitor’s CPC or CTR better than yours? Detailed benchmarks for over 20.000 subcategories on 9 marketplaces. Compare your KPIs against your competitors.
   Benchmark Your Amazon Advertising Performance Now Sponsored Ad Formats: Analyze Sponsored Products, Sponsored Brands & Sponsored Display Detailed Score: Understand if you belong to the top 20% – or the bottom Compare ACoS: Are you too conservative?
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   Learn how to find the perfect bid Grow CTR: Do your ad formats outperform the market?
   If not, learn how to increase the chances of getting a click Improve CVR: Are your products more bought than others?
   Learn how to beat the market & convince consumers Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
   Steven also hosts a podcast with interviews from other Amazon experts. 
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com 
 
Social Media links:
Facebook
LinkedIn 
Twitter 

 

Get 50% off First Month with Helium 10 
Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here
A+ Enhanced Brand Content 
Beginner Tutorial Playlist
Coaching on Demand (Same day Appointments Available)
#Sellics #benchmark #PPC #ACOS

[ Canada Hijackers ] CIPO Trademark Removes Amazon FBA Black Hats in Canada in 1 Day!

Get Brand Registry on Amazon within 7 Days by Purchasing a Trademark from My Amazon Guy today.

Get Your TM Serial Number from us within 1 business day.

Remove Hijackers in Canada, which starts working within 24 hours of order using the serial number!

$850 total pricing: Includes CIPO filing fee, TM research, and any follow-up communication.

This is the template we are using to report the unauthorized seller. https://brandregistry.amazon.com/brand/report-a-violation

It has come to our attention that the seller “put the seller names” is selling counterfeit using our Trademark protected brand name.

Serial number: “put your trademark serial number”

Our trademark can be seen here: “select your website”

Please remove these sellers “name of unauthorized sellers”

Use this link for you to be directly routed to https://brandregistry.amazon.ca/brand/report-a-violation

select the ASIN on the search box. Click show offers and you will see all the active sellers who are selling the listing. Click the checkbox for those names you want to report. Then select the issue type you can choose copyright infringement or trademark infringement.

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10
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✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

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VIDEO TIMESTAMP

00:00 – My Amazon Guy
0:21 – Undercut price & Ships from China
1:27 – What I learned // Brandregistry
1:52 – Clearing out Hijackers
2:15 – ASIN // Report a Violation
2:55 – Canadian TradeMark
4:34 – Put in Serial Number
5:10 – My Amazon Guy Services

VIDEO COMMENTS 

  • DrKoz Forensics Detectors
    “I deal with hijackers direct. Send a nice but tough message…not removed in 48hours, account deactivation, etc… always works”

 

  • Claudia Sweeney
    “Hi,
    Would you please put a template of the “ tough but nice “ message that you send the hijacker. I see you on the weekly q&a all the time and Steven comments about you positively so I trust your advice.
    Thank you.”

 

  • DrKoz Forensics Detectors
    “@Claudia Sweeney Has worked for me at least 5 times over the past 12 months, easy peazi:
    Dear Seller,
    Please refrain from selling ASIN XZXZXZXZXZ. This is a ASIN with Amazon Brand Registry assignment. The ASIN is also trademark protected by the United States Patent and Trademark Office. We are providing you with 48 hours to refrain from selling this ASIN. If not done so, immediate action will be taken towards suspending your Amazon seller privileges. Please confirm when done. Thank you.”

 

  • My Amazon Guy
    “This is true community building right here. Thank you DrKoz”

 

  • Claudia Sweeney
    “Steven is right on about community building. I should have thanked you for your template, sorry I’m just getting to it now. I really appreciate your help Dr.Koz🤜🤛”
 
 

Hijacker Removal Canada Guide: To report the unauthorized seller open this link https://brandregistry.amazon.com/brand/report-a-violation?ref=brnav_to_rav search for the ASIN and follow the step on the images.

 

How to Remove “Yanked Products” from A+ Content

Do you ever have products listed on your A+ content that are “yanked”? Follow the following steps to solve this issue.

  1. In order to locate the A+ content page, you must first go to the Seller Central store you want to locate the A+ store for. From Seller Central’s home page, click on the “Advertising” tab, then “A+ content”

2. Click on the “content in question”

3. Click “Edit” in the top right corner

4. Click apply “ASINs”

5. Notice all the errors under the “ASIN status”.

6. Select the ASINs you want to remove.

7. Click “Remove”.

7. Review the ASINs you want to remove and click “Next: Review & submit”

8. Go back and edit the A+ Content

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