Full Service Amazon Agency vs Teikametrics
Amazon PPC: AI vs. Human Touch
Sellers juggle listing optimization, ad spend, and Amazon’s constant changes—handling it alone can be overwhelming.
Many turn to outside help: full-service agencies for hands-on support or AI-driven platforms for automation. Both offer unique strengths, but only one might be right for you.
Let’s compare the benefits so you can decide if a full-service agency or AI-powered solution is best for your growth.
Amazon Agency vs Teikametrics: Web Presence
Google Monthly Search Volume
When it comes to web presence, both “Amazon Agency” and “Teikametrics” keywords see solid search volumes, making them strong drivers for organic traffic. “Amazon Agency” reaches 1.0k monthly searches, while “Teikametrics” garners a higher volume at 1.9k.
Both keywords fall within the ideal 100–1000 range for balanced, relevant search traffic, making either a valuable focus for attracting sellers seeking Amazon growth solutions.
Client Testimonials
Client reviews play a big role in helping Amazon sellers choose the right service. Both My Amazon Guy and Teikametrics have visible testimonials online, offering insights into their strengths and areas for improvement.
Teikametrics’ reviews on G2 highlight strong strategic support, with clients praising their catalog restructuring guidance. However, Teikametrics’ Trustpilot reviews reveal challenges with Flywheel 2.0 and refund issues, with more negative feedback than positive.
On the other hand, our full-service Amazon agency showcases numerous client success stories on a dedicated testimonials page and YouTube playlist, with 91% of MAG Trustpilot reviews rated at 5 stars and only 7% at 1 star.
Below are a couple of the latest Trustpilot reviews for our Amazon Agency.
Full Service Amazon Agency vs Teikametrics: Getting Started
How to Sign Up for My Amazon Guy Services
Our full service Amazon agency offers three options to get started.
- Grow Your Amazon Sales
Fill out a brief form with your name, email address, how you’d like us to help, your monthly revenue, and the link to your Amazon listing.
- Solve an Amazon Problem
Share your details, including your email address, name, phone number, and a description of your Amazon business issue, along with your listing link.
- Request a Free Listing Audit
Provide your name, email address, phone number, and Amazon ASIN link, allowing our team to identify areas for improvement on your listing.
How to Sign Up for Teikametrics Services
There are two ways to get started with Teikametrics.
- Request a Demo
Fill out the demo form with your first name, last name, business email, company name, region, and business type (e.g., new seller, marketplace-only seller, SMB brand, or agency). You’ll also provide details like ad spend, total annual sales, your intended use for AI marketplace optimization, and your primary e-commerce website.
- Sign Up Risk-Free
Experience Teikametrics Flywheel 2.0 with a one-month free trial. Simply enter your email address, name, and password to get started. You can cancel at any time, making it a low-risk opportunity to enhance your advertising strategy.
Amazon Agency vs Teikametrics: Products and Services
My Amazon Guy Amazon Agency
My Amazon Guy provides comprehensive solutions tailored to Amazon sellers’ needs, covering advertising management and full account services for optimized growth and operational success. Here’s a breakdown of the key services offered to 1P and 3P sellers and brand owners.
Amazon Advertising Agency Services
- Ad Setup and Keyword Research
Develops tailored campaigns and finds high-performing keywords to drive visibility and relevance.
- Amazon PPC Optimization
Manages bidding and budget allocations to improve ad efficiency, reduce ACoS, and increase sales.
- Performance Tracking and Weekly Reporting
Ensures transparency and keeps you informed with regular updates on ad performance.
Full Service Amazon Agency Services
- PPC Management
Focuses on achieving sales growth while keeping costs in check with transparent, performance-driven advertising strategies.
- SEO
Utilizes a 4-phase Amazon SEO plan that boosts search rankings within 90 days, enhancing organic visibility and traffic.
- Design
Creates click-through rate (CTR) optimized listing images, A+ Content, and engaging Brand Stores to make products stand out.
- Merchandising
Perfects product listings by optimizing catalog attributes, titles, and descriptions to enhance appeal and accuracy.
- Catalog Troubleshooting
Identifies and resolves catalog-related issues that can hinder product visibility or performance.
- Main Image Optimization
Applies design techniques to maximize CTR, attracting more clicks to your listings.
- Reporting and Monitoring
Tracks updates and account performance continuously to identify and apply improvements proactively.
- Platform Management
Handles the entire Amazon selling experience, from setup to ongoing management.
- Audit
Conducts in-depth listing reviews to pinpoint opportunities for performance enhancement.
- Shipping Plans and Inventory Management
Manages FBA inventory and IPI strategies to avoid stockouts and maintain efficient stock levels.
- Copywriting
Crafts engaging, SEO-focused copy to ensure products stand out in search and compel customers to purchase.
- Social Posts
Curates eye-catching imagery for Amazon Social Posts, showcasing products and engaging with potential buyers.
Additional Amazon Support
- Data Backup for Ads and Catalog
Backs up ad and catalog data for secure performance analysis and easy rollback.
- Case Log Management
Manages seller support cases to resolve issues swiftly and accurately.
- Bi-Weekly Client Calls
Regularly scheduled check-ins ensure ongoing communication and support.
- Proactive Restock Recommendations
Helps avoid stockouts with data-driven restock insights.
- Seller Central Support
Provides assistance across various Seller Central functions, from reporting to suppressions monitoring.
Teikametrics
Advertising Optimization - Teikametrics Flywheel 2.0
Automated Campaign Management
The platform automates campaign creation, keyword targeting, and bidding workflows.
AI-Powered Ad Optimization
Automates keyword workflows, optimizes bids, and tailors campaigns to specific goals using data-driven algorithms.
Market Intelligence
Delivers insights into competitive positioning on Amazon’s digital shelf, brand share of voice, and other metrics.
Product Profitability Analysis
Offers real-time insights into product performance with cost of goods (COGS), shipping, fees, and advertising.
Real-Time Adjustments
Automatic bid adjustments to save time on manual calculations.
Goal Alignment
Options to set ACoS limits and other constraints based on business objectives.
Flywheel Plans:
Self-Service is for sellers with an in-house team to use the tool and make necessary analysis and decisions.
Managed Edition is for businesses seeking comprehensive strategy and support from Teikametrics’ experts.
Agency is for companies that will use Flywheel in managing their clients’ Amazon ad campaigns.
Inventory Optimization (Add-on)
This is for managing FBA/WFS inventory to predict demand and reduce stockouts.
Multichannel Feed Optimization
Cross-channel diagnostics and insights to improve product performance and expand catalogs.
Social Shopping with Hiive
A platform to enhance brand visibility through AI-powered, creator-driven social shopping.
Amazon Agency vs Teikametrics: How Each Option Works
My Amazon Guy
We manage and optimize your Amazon advertising to boost performance, visibility, and sales. Here’s how we work:
Campaign Setup and Segmentation
- Targeted Campaigns
We launch segmented campaigns to reach a broad range of potential customers.
- Keyword Optimization
We research and select keywords, including competitor terms, to maximize reach.
Keyword Testing and Bid Management
- Match Types
Using broad, phrase, and exact match strategies, we target keywords effectively for maximum impact.
- Bid Adjustments
We continuously monitor and adjust bids based on performance to stay competitive.
Data-Driven PPC Analysis
- Data-Driven Strategies
Leveraging analytics, we refine PPC strategies to drive efficiency.
- Advertising Audit
We assess existing campaigns, examining metrics like sales, ad spend efficiency, and keyword performance.
Budget and ACoS Management
- Budget Alignment
Our strategies align with your budget, focusing on reducing ACoS while maximizing sales.
- SKU Management
We review SKUs to identify under-advertised products, boosting visibility where needed.
Dedicated Support and Comprehensive Services
- Team Support
Each client works closely with a dedicated brand manager and PPC specialist.
- Expanded Services
Beyond PPC, we offer creative services and listing optimization for a unified approach.
Reporting and Insights
- Strategic Insights
Weekly Reports include detailed metrics, segment performance, and recommendations for future improvements.
- Account Audits
We conduct regular reviews and strategy sessions to stay aligned with your goals.
Teikametrics
Teikametrics manages and automates Amazon advertising campaign maintenance, optimizing bids, keywords, and ad spend to help Amazon sellers improve their campaign performance.
Key Functions
Automated Bidding
Adjusts keyword bids based on campaign targets, such as ACoS (Advertising Cost of Sale).
Keyword Management
Recommends negating keywords that attract clicks without conversions, helping to reduce wasted ad spend.
Campaign Reporting
Sends weekly performance emails, summarizing bid changes, ad revenue, ad spend, and average cost of sales.
ACoS Targeting by Product
Allows sellers to set target ACoS levels for each product, aligning ad spending with profitability goals.
Integration & Interface
- API Integration with Amazon
Links directly to Seller Central, enabling campaign management from Teikametrics’ platform.
- User Dashboard
Provides a view of high-level metrics, including revenue, ad revenue, ad spend, ACoS, and wasted ad spend over time. A comparative view allows sellers to monitor trends and make adjustments based on historical data.
Data Insights
Top Contributing Keywords
Identifies the most revenue-driving keywords across campaigns.
Negative Keyword Suggestions
Recommends keywords to exclude to improve ad spend efficiency.
Performance Tracking
Offers insights into the trend of clicks, cost-per-click, click-through rates, and conversions, allowing sellers to monitor campaign success.
Actionable Alerts
- Weekly Alerts for Adjustments
Teikametrics suggests specific actions like keyword negations, bid adjustments, and moving keywords from automatic to manual campaigns to refine ad strategies.
Full Service Amazon Agency vs Teikametrics: CTR and Creative Strategies
How My Amazon Guy Addresses CTR and Creative Strategies
At My Amazon Guy, our team of Ads Specialists collaborates to develop and implement a wide range of creative advertising strategies, ensuring that we take innovative and effective approaches to enhance performance.
We utilize insights from Search Query Performance and the ICAP Funnel to refine our campaigns, focusing on improving click-through rates (CTR) and maximizing the effectiveness of our ads.
By leveraging our combined expertise and strategic approaches, we optimize your PPC campaigns for higher CTR and improved sales growth.
CTR and Creative Strategies: Key Elements for Success
While automation tools can simplify various aspects of Amazon PPC advertising, they often overlook critical components like CTR and creative optimization. Here’s how we address these challenges:
Human Intuition
Creating engaging ad copy and visually appealing creatives requires a personal touch. Our team understands the nuances of language and design, ensuring that our ads resonate with customers.
Contextual Understanding
We recognize that CTR is influenced by search terms, customer intent, and current trends. Our approach involves analyzing these contextual factors to enhance ad relevance and performance.
Continuous Optimization
Effective CTR and creative optimization necessitate ongoing monitoring and adjustments. We remain agile, adapting quickly to changing market conditions and customer preferences to maintain optimal campaign performance.
Why CTR Matters in Amazon Advertising
CTR is a vital metric for evaluating the effectiveness of your Amazon ads. It represents the percentage of shoppers who click your ad after seeing it, calculated by dividing the total clicks by total impressions.
With Amazon’s average CTR at 0.34%, aiming for at least this benchmark can enhance your visibility and sales potential. A low CTR often indicates that your ad isn’t appealing to potential buyers, signaling a need for optimization.
Key factors affecting your CTR include:
- Main image quality
- Title clarity
- Number of reviews
- Average review score
- Fulfillment method (FBA vs. FBM)
- Competitive pricing
Improving your CTR is essential not just for attracting clicks, but for driving conversions and growing your Amazon business. Check out our article on how to create ad-ready listings.
Key Takeaways:
Boosts Visibility and Traffic
Higher CTR increases ad clicks, driving more traffic and improving engagement while lowering ACoS.
Optimizes Ad Performance
Effective CTR strategies, including better product presentation and targeted keywords, attract more customers and enhance growth.
How Teikametrics Addresses CTR and Creative Strategies
It focuses mainly on automating campaigns and does not consider the creative elements that can boost CTR and PPC efficiency.
Amazon Agency vs Teikametrics: Pricing
Amazon Agency
When choosing a PPC agency, understanding the available pricing models can help you find the right fit for your business needs. Here are the most common options:
Ad Spend Percentage
- Overview: The agency charges a percentage of your monthly ad spend, typically between 15% and 30%. This percentage may decrease as your ad spend increases.
- Best For: Businesses with variable budgets and growing sellers seeking performance incentives.
Flat Fee
- Overview: A fixed monthly payment for PPC management, offering predictable budgeting without hidden charges.
- Best For: Businesses with stable ad budgets and medium to large sellers who can justify the cost.
Performance-Based Pricing
- Overview: Payment is tied to the results achieved, such as leads or conversions, motivating agencies to deliver high-quality outcomes.
- Best For: Performance-driven businesses that prioritize measurable results.
Project-Based Pricing
- Overview: A one-time fee for managing specific PPC projects or campaigns, suitable for short-term goals.
- Best For: Businesses with defined objectives needing one-time setup or clear cost structures.
Hourly Rate
- Overview: Charges based on the hours spent managing your campaigns, offering transparent billing.
- Best For: Sellers with small or specific projects and businesses seeking flexible budget options.
Teikametrics
Teikametrics offers tailored pricing plans designed to suit various advertising budgets and business needs (as of the time of writing):
Essentials Plan
Its Essentials Plan provides flexible options for every ad budget:
- Up to $5K Monthly Ad Spend: $79 per month
Ideal for small businesses or startups looking to establish their presence with a limited budget.
- $5K–$10K Monthly Ad Spend: $159 per month
Perfect for growing businesses expanding their advertising efforts without a substantial upfront commitment.
- Over $10K Monthly Ad Spend: $399 per month, plus 3% of the monthly ad spend exceeding $10K
Designed for established sellers ready to scale their advertising while maintaining control over costs.
PRO Plan
Experience the full capabilities of our AI-powered platform with dedicated onboarding and expert support, ideal for businesses with significant sales:
- Recommended for – $1M+ minimum annual marketplace sales
- Starting at $999, with a negotiated flat rate based on your ad spend budget
- Best suited for medium to large businesses looking for advanced features and personalized support to maximize their advertising impact.
Enterprise Plan
For larger businesses seeking customized solutions, our Enterprise Plan offers:
- Recommended for – $50M+ minimum annual marketplace sales
- Custom plans are available
- Tailored for large enterprises that require comprehensive support and bespoke strategies to enhance their advertising performance.
My Amazon Guy Vs Teikametrics: Key Considerations and Recommendations
When deciding between AI automation with Teikametrics and the human touch offered by My Amazon Guy, consider the following key aspects:
My Amazon Guy
Proven Results
Many clients report impressive gains in revenue and ROAS within a short timeframe. The dedicated brand managers are noted for being transparent about their capabilities and responsive to client inquiries.
Exceptional Support and Expertise
Clients appreciate the team’s commitment to providing tailored support and expert solutions for various challenges, such as optimizing listings and managing returns. Their dedication and quick responsiveness foster a strong partnership with sellers, contributing to overall business growth.
Varying Experiences
While many clients praise the service, some express dissatisfaction, citing issues with communication and project management. Concerns about missed deadlines and inadequate support were highlighted, suggesting that potential clients carefully evaluate the service fit for their specific needs.
Trust and Reputation
Researching and verifying feedback is important, as some negative claims about the company’s practices have emerged. Engaging with genuine customer experiences can provide valuable insights.
Teikametrics
Managed Services Value
Users appreciate the managed services (vs self-service) for optimizing ad spend and improving ROAS and ACOS. This highlights the value of human intervention in PPC management. Also, some desire broader services like promotions and A+ Content management.
Performance Variability
Some clients report rising advertising costs without corresponding revenue increases. Monitor your ACOS and ensure automated bidding aligns with your goals.
Cancellation and Billing Concerns
Be aware of potential billing issues, as some clients experienced unexpected charges after cancellation. Understand the cancellation policy thoroughly.
Product Updates and Support Challenges
Recent updates, such as the shift from Flywheel 1.0 to 2.0, have led to mixed feedback on campaign management and support responsiveness. Evaluate available customer support during product transitions.
Amazon Advertising Management: The Choice is Yours
While AI-powered tools like Teikametrics can automate some aspects of Amazon PPC, they often need more nuanced understanding and strategic thinking of human experts. At My Amazon Guy, we believe that a combination of human expertise and advanced technology is the key to maximizing your Amazon sales.
By choosing My Amazon Guy, you’re not just selecting a service; you’re partnering with a team dedicated to your success. Our experienced Amazon professionals will handle every aspect of your PPC campaigns, from keyword research and bid optimization to creative ad design and performance analysis.
Ready to take your Amazon business to new heights? Let’s connect and discuss your goals.
