Challenges
Expansion to the Canadian Marketplace – Entering the Canadian market posed a significant challenge. The brand faced administrative barriers on Amazon, but MAG provided substantial assistance to overcome them.
UPC Changes Challenges – Our client had to change its UPC codes, which is quite a challenging process on Amazon. The troubleshooting often involves a lot of back and forth, with Amazon’s generic responses frequently failing to resolve the issues.
PPC – Competing with well-known brands made it challenging to rank for high-search-volume keywords. Additionally, converting to highly relevant keywords was difficult due to our lack of social proof and brand recognition.
New Product Launches – Sonic has introduced multiple products across various categories, necessitating a strategic plan for successful launches.
Our approach
Set up the account for Canada
- We conducted a thorough analysis of the listing issues that needed to be resolved to meet the eligibility criteria for the Canadian market. After extensive troubleshooting efforts, we successfully established the business there.
- After 1 year and a half of not being able to sell, we fixed the issue and the client is selling inside Canada without any problems, they are even launching new products.
UPC changes
- We consistently worked on UPC changes, carefully addressing each case individually on Amazon and finding alternative ways to have these changes accepted and incorporated. While these processes can sometimes take months, we were able to complete them in an exceptionally short time.
Understanding Competition & Product Category
- We researched the competition and conducted a detailed analysis to understand the activities within our category and identify our potential customers. Competing with strong brands requires a clear understanding of our unique advantages and strengths to present them effectively. We enhanced our pricing strategy and offers to ensure they are competitive in the market.
Strong SEO Effort
- Our extensive research to develop the optimal SEO backend and customer-facing changes significantly improved the brand’s organic ranking. We made continuous improvements to drive more traffic and increase the CTR rate. This assured achieving organic ranking for the top-performing keywords in the category.
Advertising hacks
- We backed up our advertising campaigns with the best keywords applicable for specific product niches, aiming to deter customers from exploring other listings unnecessarily. We then optimized these campaigns to ensure adequate utilization of our advertising budget.
CTR improvement
- Our team conducted several A/B tests to make sure the changes we are applying are those that are driving the sales. Combining advertising efforts, comprehensive research in SEO, and creative improvements we increased the CTR. The products became the most converted in the category with very high CTR which resulted in great sales.
The impact
