Growth success stories
Makeup Accessories Brand Rebounds Sales on Amazon
Major Amazon Gains
16%
Sales Increase
Strong overall YoY growth
$8,000
Sales (Under 1 Month)
Rapid sales boost with promotions
$2,500
Coupon Sales
Significant sales driven by coupons
699+
Days with My Amazon Guy
Onboarded on May 5, 2023
In the competitive world of Amazon, success often hinges on expert guidance and strategic interventions. For a makeup accessories brand facing declining sales and increased competition, turning to Amazon experts was a game-changer.
Onboarded in May 2023, this brand’s journey took a downturn starting June 2024. As sales stagnated amidst growing competition, the client experienced a 50% increase in similar products within their niche.
The brand saw impressive results by leveraging My Amazon Guy’s comprehensive suite of services, including advanced SEO, enhanced content, and targeted promotions. With strategic adjustments like Brand Tailored Promotions, Coupons, and Buy 2 Save 5% promos, the brand reversed its fortunes, achieving a 16% increase in YoY sales and reclaiming its position in the market.
This case study highlights how Amazon experts can help navigate challenges and turn performance around.
Challenges
Sales Decline and Increasing Competition
Starting in June 2024, the makeup accessories brand faced a significant YoY sales decline, continuing through December. Despite efforts to maintain performance, the brand’s revenue steadily dropped, highlighting the challenges of competing in an increasingly saturated market.
Rising Competition in a Crowded Niche
The brand’s struggle was compounded by increased competition, with the number of products in the niche growing by 50%. From 50 products, the competition surged to 73, making it even harder for the brand to maintain visibility and capture customer attention.
Without expert guidance, the brand found it difficult to navigate these market shifts and regain momentum.
Our approach
Optimizing Ad Spend and Clicks
We quickly identified a key issue in the client’s ad performance: while ad spend was increasing and impressions were rising, clicks were falling, resulting in a decline in ad sales.
Upon closer inspection, we discovered that the rising Cost-Per-Click (CPC) was driving up the cost of each click. This meant the same ad budget was leading to fewer clicks, and consequently, fewer shoppers visiting the listings.
Leveraging Merchandising Levers for Growth
We also observed that the account was not fully utilizing merchandising opportunities, such as Coupons, Brand Tailored Promotions, and other promotions. Recognizing these untapped resources, we took quick action to implement promotional strategies that would boost visibility and conversions.
Strategic Actions Taken:
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We set up brand tailored promotions to attract more targeted customers.
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We introduced attractive coupon offers to incentivize sales.
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A Buy 2, Save 5% promotion was set up to encourage bulk purchasing.
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We added Alt Text to the brand’s A+ content to improve SEO and accessibility.
The impact
Brand Tailored Promotions Drive $8,000 in Sales
The Brand Tailored Promotions we implemented were a game-changer, generating approximately $8,000 in sales in under a month. By targeting the right customers with customized offers, we were able to quickly regain momentum and boost revenue.
Coupons Yield $2,500+ in Sales
Each coupon, focused on a single ASIN, successfully drove over $2,500 in sales. These strategic discounts incentivized purchases and contributed to the brand’s rapid recovery in the competitive landscape.
Buy 2, Save 5% Promo Generates 289+ Orders
The Buy 2 Save 5% promotion produced impressive results, with over 289 orders in just a month. This promotion not only increased average order value but also incentivized repeat purchases, further strengthening sales performance.
Overall Impact: 16% YoY Growth
The combination of these strategies led to a 16% increase in YoY sales. What makes this especially impressive is that, compared to January 2024, when the brand had already seen growth over the previous year, this January (2025) represents even greater success.
Despite facing a period of prior success, the brand is now thriving with continued YoY growth.
Services provided
- Brand Management
- Enhanced A+ content
- Lifestyle Images
- Infographics
- Amazon PPC
- Catalog Merchandising
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Makeup Accessories
Location:
USA
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