Growth success stories
Trampoline Brand Skyrockets Sales and Slashes TACoS on Amazon
Major Amazon Gains
600%
Ordered units
Order volume skyrocketed year-over-year
478%
Turnover boost
Annual sales growth
349+
Days with My Amazon Guy
Onboarded on April 19, 2024
Defying seasonal slumps and transforming underperforming listings demands strategic prowess. When a trampoline brand faced the post-holiday sales dip with non-optimized listings and zero advertising, they turned to seasoned Amazon experts.
This case study details how targeted optimization, data-driven campaigns, and meticulous inventory management ignited a 478% sales surge and a 600% increase in units ordered, proving that even in the toughest sales periods, expert Amazon management can deliver extraordinary results.
Challenges
Seasonal Sales Slump
After the busy holiday season, the trampoline brand faced a significant sales decline in January and February, as these months are traditionally slow in their industry. Without strategic support, it was difficult to maintain momentum during this off-peak period.
No Advertising, All Organic Sales
The brand relied solely on organic traffic for sales, limiting its potential for growth. Without the power of targeted advertising, visibility was restricted, and sales suffered due to the high competition in the market.
Non-Optimized Listings
The product listings were not optimized for search engines, which resulted in poor discoverability. This lack of optimization meant the brand wasn’t showcasing its full potential, and many customers missed out on these premium products.
High Quality with High Price Point
While the brand’s products boasted superior quality, they were priced higher than many competitors. This posed a challenge in converting shoppers, especially when lower-cost alternatives were more visible and easily found on Amazon.
Our approach
Optimized Listings to Highlight Premium Features
Our team optimized the trampoline brand’s listings by showcasing the product’s premium features, ensuring potential customers understood the value they were receiving. This included highlighting the superior quality, materials, and key differentiators, making the brand stand out in a competitive market.
Incorporating Customer Feedback for Continuous Improvement
Understanding the importance of reviews, we worked with the client to enhance their products based on customer feedback. By incorporating better materials, some USA-made parts, and adding features like ladders—without increasing the price—we helped increase product appeal and drive customer satisfaction.
Effective Advertising with Optimal ACOS and TACOS
We implemented targeted advertising campaigns to expand the brand’s reach while maintaining strong cost-efficiency. By carefully managing the brand’s ACOS and TACOS, we achieved outstanding results, ensuring that advertising spend aligned with the overall sales strategy without compromising profitability.
Sales Velocity Boost & Inventory Forecasting
By predicting sales trends and providing restock recommendations, we ensured the trampoline brand never ran out of stock. With increased sales velocity, we supported the brand’s ability to meet demand efficiently, driving growth while maintaining a streamlined supply chain.
The impact
600% Increase in Units Ordered
The impact of our approach was immediately evident, with a staggering 600% increase in the number of units ordered from January 1 to January 21, 2025, compared to the same period in 2024. This surge demonstrates the effectiveness of our listing optimizations and strategic marketing efforts in driving demand.
478% Increase in Sales
Sales grew by an impressive 478% during the same timeframe. Our combination of optimized listings, customer-focused improvements, and targeted advertising campaigns not only captured more attention but also converted that interest into significant revenue growth.
2137% Increase in Weekly Sales
From January 5-11 to January 12-18, 2025, weekly sales skyrocketed by an incredible 2137%. Our continuous monitoring and agile approach allowed us to adapt quickly and capitalize on emerging trends, contributing to this exceptional leap in sales.
10.5% ACOS & 4% TACOS
Through data-driven advertising strategies, we were able to achieve an ACOS of just 10.5% and a TACOS of 4%, maintaining cost-efficiency while maximizing revenue. These results are a testament to our ability to balance performance and profitability effectively.
277 Days at MAG
In just 277 days of working with My Amazon Guy, we transformed this trampoline brand’s presence on Amazon, delivering substantial growth and paving the way for continued success. Our expert-driven strategies enabled the brand to not only increase sales but also optimize its overall Amazon performance.
Services provided
- Brand Manager
- Amazon PPC
- Amazon Catalog Merchandising
- Amazon SEO
- Troubleshooting
Industry:
Sports and Outdoors
Location:
USA
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