Are you getting the Amazon agency services you actually deserve? Many sellers settle for agencies that only solve their immediate problems without looking at the bigger picture.
When sellers first look for help, they often focus only on the issues they’re currently facing. However, the right partner should be able to handle today’s challenges and position your business for long-term growth.
A full-service Amazon agency doesn’t just fix isolated problems but builds a complete strategy that covers SEO, PPC, content, compliance, and more. This approach keeps your business competitive, profitable, and ready for whatever changes Amazon throws your way.
This article explains the essential services a full-service Amazon agency should offer, from listing optimization and PPC management to brand protection and international expansion. It helps Amazon sellers understand how these services work together to drive growth, save time, and strengthen their brand in the Amazon marketplace.
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Why Working With a Full-Service Amazon Agency Is Important
Many sellers start out managing their Amazon business alone, especially in the early stages. They often avoid hiring help right away because they want to keep expenses low while testing the waters.
As their business grows, they realize managing everything becomes more time-consuming and complex. In fact, 16% of sellers say working with an agency to help manage their business is a key factor in their success.
However, some sellers end up with agencies that only specialize in one or two areas, such as PPC or SEO. This often forces them to hire multiple agencies to cover all their needs, which can lead to inconsistent strategies and wasted resources.
That’s why working with a full-service Amazon agency that offers all the essential services under one roof is so valuable. It ensures every part of your business strategy is aligned, efficient, and focused on long-term growth.
Key Services Offered by the Best Amazon Agencies
The best Amazon agencies offer a range of services that make running an Amazon business easier and more efficient. These key services are essential because they tackle every critical area of selling, from boosting visibility to protecting your brand.
1. Amazon Account Management
Many sellers struggle to start selling on Amazon because they’re overwhelmed by how the platform works. Even after figuring out how to create an account, the complexity of managing it can quickly become a major hurdle.
The good news is that full-service Amazon agencies can handle both account setup and ongoing management, ensuring every detail is accurate and compliant. They also perform in-depth audits to uncover strengths, fix weaknesses, and spot growth opportunities across SEO, ads, listings, account health, logistics, and global expansion.
2. Amazon SEO
Amazon SEO is a service where agencies optimize product listings to rank higher in Amazon’s search results and attract more potential buyers. This includes in-depth keyword research, strategic placement in titles, bullet points, and backend search terms, as well as improving product images and descriptions to meet both algorithm and shopper expectations.
A top Amazon agency doesn’t just add keywords but creates a complete optimization plan tailored to your products and target audience. They track rankings, monitor conversion rates, and adjust listings regularly, ensuring your products maintain strong visibility and drive consistent organic sales growth.
3. Amazon Advertising Management
When it comes to selling on Amazon, not advertising is no longer an option with over 9.7 million sellers worldwide competing for attention. Without knowing how to run ads effectively, sellers risk wasting money without gaining much in return.
A full-service agency can manage Amazon PPC campaigns to make every dollar count, from keyword targeting to bid adjustments. They use data-driven strategies to reduce ACOS, boost conversions, and ensure ads actually help products stand out and sell.
4. Product Listing Image Design
One of the biggest factors that can impact a customer’s buying decision is the quality of listing images. Amazon agencies offer design services that go beyond photos, creating storefronts, A+ Content, and enhanced visuals that grab attention and encourage clicks.
A skilled agency combines professional design with proven Amazon best practices to help listings stand out in a crowded marketplace. From main image optimization to full brand storytelling, they ensure every visual works to increase conversions.
5. Merchandising
Amazon merchandising services from agencies are designed to make your product catalog as effective and profitable as possible. This includes optimizing listings, refining attributes, and creating promotions that inspire shoppers to click “Add to Cart”.
Agencies also manage pricing strategies, run targeted discounts, and create bundles that increase your average order value. By combining competitor analysis, inventory monitoring, and data-driven promotional tactics, they help sellers boost sales and maintain a strong competitive edge.
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6. Catalog Troubleshooting
Amazon catalog troubleshooting services from agencies are all about fixing the messy, technical problems that stop products from selling. This includes resolving listing errors, reinstating suppressed or inactive ASINs, and handling complex issues like brand name changes or UPC/GS1 barcode updates.
Agencies also manage parentage setups, new product creation, and stubborn Seller Central bugs that affect search rankings or suppress listings. With the right expertise, they can quickly identify the issue, take the proper steps, and get your products back online so sales don’t stall.
7. Trademark Registration
Amazon seized 14 million counterfeit products in 2024, showing just how widespread brand infringement has become on the platform. Trademark registration services from agencies help sellers secure their brand name or logo and get enrolled in Amazon Brand Registry to fight against this problem.
Agencies guide sellers through the full process, from filing the trademark to securing Brand Registry access and monitoring for potential violations. With these protections in place, sellers can safeguard brand integrity, build trust with shoppers, and increase long-term sales.
8. Feedback Management
Most shoppers are likely to buy a product if it has at least one customer review, making feedback management a must-have for sellers. Amazon agencies handle customer inquiries, manage review requests, and monitor seller feedback so issues are resolved before they hurt sales.
By addressing negative feedback quickly and providing strategic recommendations, agencies protect a brand’s credibility while saving sellers valuable time. This proactive approach improves review scores, keeps customers happy, and supports steady long-term growth.
9. Brand Management
Building a brand on Amazon that sticks with consumers can be tough with the constant competition and shifting shopper preferences. Agencies help by creating brand guidelines, defining your brand’s personality, and setting a consistent tone across all product listings.
They design logos, select color palettes, and establish imagery styles that create instant recognition and trust. With a strong and unified brand identity, sellers can stand out in the marketplace and turn one-time buyers into loyal customers.
10. International Expansion
Did you know that Amazon gets around 2 billion monthly visits from the US alone? That’s impressive, but it’s only scratching the surface when you think about the rest of the world, where your brand could also be making sales.
This is why hiring an agency that offers international expansion services is so important, since they can handle everything from launching your products in new marketplaces like Amazon Canada or Amazon Europe to translating your listings for local audiences. They also help navigate tricky tax laws, compliance requirements, and global fulfillment so you can sell confidently across borders.
FAQs About Amazon Agency Services
How much do Amazon agencies charge?
Amazon agencies can charge anywhere from $1,000 to $10,000+ per month, depending on the services, such as listing optimization, PPC management, and brand building. Some also offer custom packages based on your Amazon strategies and sales goals.
What is an Amazon agency?
An Amazon agency is a company that helps Amazon sellers grow their business on the Amazon marketplace through services like product listing optimization, PPC advertising, brand management, and account health monitoring. They provide expert Amazon strategies tailored to increase visibility and sales.
Is hiring an Amazon agency worth it for new sellers?
Yes, especially if you’re unfamiliar with the Amazon marketplace and its competitive nature. A good agency can guide you through effective Amazon strategies, improve your listing optimization, and help you avoid common mistakes that slow down growth.
Why Full-Service Agencies Are the Best Choice for Amazon Sellers
Many Amazon agencies exist on the market, and each one offers different services. However, the best full-service agencies provide core offerings like PPC management, listing optimization, brand building, and more, because these are the basics sellers need to thrive on Amazon.
Working with a single agency that covers all these areas saves time, ensures consistency, and delivers better results. Instead of juggling multiple service providers, you get a unified strategy tailored to your business goals.
Are you looking for an agency that can offer you all the services mentioned in this article? Reach out to our full-service Amazon agency and let our experts help you grow your sales, strengthen your brand, and win in the Amazon marketplace.
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