With the latest update from the marketplace giant, you can now shop on Amazon Haul for products priced under $20, all backed with A-to-z Guarantee and delivered in 1–2 weeks.
Are you tired of paying hefty prices for everyday essentials and trendy items?
Finding affordable options without compromising on quality can be a daunting task. With the rising cost of living, it’s crucial to stretch your dollar further.
Enter Amazon Haul, a new shopping experience that offers a wide range of products at incredibly low prices. Let’s look at some insights about this new launch.
Shop on Amazon Haul: Appealing to the Budget-Conscious Consumers
Amazon is tapping into ultra-low-cost shopping with Amazon Haul, just as holiday spending ramps up. This launch aims to appeal to budget-conscious shoppers, especially with nearly 60% planning to cut back on their spending, according to the Upside Consumer Trend Report 2024. This same report also says that aside from being price-sensitive, consumers are trying different retailers and brands.
Another recent survey revealed that over 76% of respondents believe Temu offers lower prices compared to Amazon. This underscores Temu’s strong appeal to budget-conscious consumers and highlights its competitive advantage in terms of pricing.
Amazon’s launch of Haul is a direct response to the growing threat posed by Chinese e-commerce giants like Shein and Temu. While Amazon has traditionally focused on fast shipping and a vast product selection, it’s clear that they recognize the need to compete on price.
Neil Saunders, retail analystTemu is Amazon on steroids.
By offering a curated selection of low-cost items, Amazon aims to attract budget-conscious shoppers and challenge the dominance of these emerging competitors.
Shop on Amazon Haul: Low Prices, Returns, and Free Shipping
In the Amazon Shopping app, search “Haul” or access it from the main menu. Alternatively, you may visit amazon.com/haul on a mobile browser.
Amazon Haul is available only on mobile; however, all orders can be viewed on any device in the “My Orders” tab.
Pricing and Discounts
- All items are priced at $20 or less, with many under $10 and some as low as $1.
- According to Amazon, you can save 5% on orders over $50 and 10% on orders over $75.
- Free shipping is available for orders of $25 or more; a $3.99 fee applies to orders below $25.
Returns and Product Guarantee
- Free returns are available for items priced above $3 within 15 days of delivery.
- Returns can be made at Amazon Lockers, Amazon Fresh, Whole Foods, UPS, and Staples.
- All items are backed by Amazon’s A-to-Z guarantee for product safety and quality.
Shop on Amazon Haul: App First Impressions
At first glance, Amazon Haul presents an interface that feels distinctly different from the main Amazon shopping experience. The company is targeting a younger, more price-conscious audience, seeking a more casual and playful shopping vibe.
- Product Selection
As expected, Amazon Haul is flooded with no-name and off-brand products, many of which are priced well below $20. From gadgets to clothing, the selection is decidedly budget-friendly.
However, the sheer volume of unbranded items can overwhelm shoppers seeking established, well-known labels.
- Product Images
The photos could use some polish. Many items feature cheap, poorly photoshopped images, typical of the kind you’d see on other budget-focused e-commerce platforms.
While the images get the job done, they’re far from the high-quality visuals shoppers might expect from Amazon’s main marketplace.
- Categories and Vibe
As for product categories, Amazon Haul sticks to the basics—household items, fashion, beauty products, and small electronics. However, the vibe is entirely different from Amazon’s traditional interface.
The design leans heavily into a younger aesthetic, with bold fonts, flashy product deals labeled as “crazy,” and emojis peppered throughout the app, giving it a much more lighthearted, social media-driven feel.
- A Departure from Amazon’s Norms
A key difference in Amazon Haul is the removal of Amazon’s traditional star ratings. In their place, products are marked with “best selling” badges, and the interface adopts a more vibrant color scheme, adding an element of excitement to the shopping experience.
While this may be due to the app’s Beta stage and potential future updates, it’s evident that these changes are aimed at appealing to the social shopping preferences of younger consumers, who enjoy fast, engaging, and easy browsing.
Mixed Reactions to Amazon Haul’s Delivery Time
When you shop on Amazon Haul, expect parcel delivery within one to two weeks, a timeline that has sparked mixed reactions. Some believe the longer wait will deter shoppers used to Amazon’s fast, two-day delivery, especially for budget-conscious buyers who may not want to wait.
Survey Insights on Delivery Time
29% of respondents prioritized low prices, followed by shipping time and costs (21%)
In 2024, over one-third of online shoppers in North America and Europe view delivery costs as the most important aspect of delivery services
Free shipping is people's top priority when it comes to order delivery
Amazon Haul Poses Threats To Non-Chinese Sellers
Consumers might indeed reap the benefits when they shop on Amazon Haul, but sellers may face new challenges in adapting to this evolving e-commerce landscape.
Here’s how sellers can face these challenges:
- Leverage Social Shopping Trends
Promote listings on social media like TikTok and Instagram to reach younger shoppers. Use videos and influencer partnerships to drive engagement.
- Focus on Fast Shipping and Service
Utilize Amazon FBA to offer fast shipping and capture attention. Provide excellent service to foster loyalty.
- Adapt to Consumer Expectations
Monitor market prices and adjust accordingly. Focus on your brand’s unique selling points to stand out.
- Maximize Amazon’s Tools
Use Amazon’s SEO tools, PPC, and A+ content to boost visibility. Leverage Amazon analytics to fine-tune strategies.
To navigate the challenges of Amazon Haul, sellers should stay updated on emerging platforms and changing consumer behavior. An experienced Amazon agency can optimize your strategy, improve listings, and manage campaigns for continued growth in the evolving marketplace.
