Growth success stories
CPC Down and Sales Up for a Beauty Accessories Brand
Major Amazon Gains
37%
Sales Increase
Boosted black eye mask sales
8%
Lower CPC
Reduced advertising expenses
A U.S.-based beauty accessories brand faced rising CPC costs, negative reviews due to inventory mismanagement, and declining profitability on key products. To turn things around, they partnered with our Amazon experts to optimize listings, enhance A+ content, and refine advertising strategies.
By eliminating unprofitable SKUs, improving campaign targeting, and implementing scheduled promotions, the brand saw a 37% increase in sales, an 8% drop in CPC, and steady improvements in profitability.
Challenges
Intense Market Competition
The beauty accessories brand was operating in a highly competitive arena, where heatless curler sets and eye mask products were abundant. This made standing out and capturing market share an extremely difficult task.
Negative Reviews Hurting Sales
Poor inventory management on Amazon led to a surge of negative and inaccurate customer reviews. This created a significant customer experience crisis, damaging the brand’s reputation and eroding customer trust.
High Advertising Costs Cutting Into Profits
The brand’s hero ASIN was plagued by excessively high CPC (Cost Per Click), drastically lowering profit margins. This unsustainable ad spend was a major drain on resources and threatened the brand’s overall profitability.
Our approach
Data-Driven Product Differentiation
We conducted in-depth product analysis and created comparative charts to highlight key advantages, such as:
-
Silk vs. Cotton
Showcased the benefits of silk over cotton for a premium positioning.
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Adjustable Features
Emphasized flexibility for enhanced customer satisfaction.
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Light Blocking Capabilities
Highlighted the effectiveness of the eye masks.
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Non-Absorbent Properties
Educated customers on the long-term benefits of silk materials.
Smart Product Portfolio Management
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Discontinued Unprofitable Products
Identified that heatless curlers were no longer trending and dominated by low-cost competitors, making them unviable for long-term profitability.
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Optimized Inventory with Grade & Resell
Enrolled qualifying products in Amazon’s Grade & Resell program to recover potential revenue and minimize losses.
Strategic Content & Advertising Enhancements
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Premium A+ Content Implementation
Improved organic ranking and enhanced product value through rich visuals and engaging storytelling.
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Targeted Promotional Strategies
Scheduled promotions across silk eye masks, heatless curlers, and silk bonnets to drive organic traffic.
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Campaign Optimization for Black Eye Masks
Isolated campaigns to lower CPC and maximize ad efficiency, ensuring sustained profitability.
The impact
Sales Growth Through Strategic Budgeting
-
Black Eye Masks
Achieved a 37% increase in sales, selling 108 units in just one week by fine-tuning advertising and optimizing product positioning.
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Light Blocking Eye Masks
Improved sales performance by strategically allocating ad spend across the eye mask category, ensuring high-performing products received maximum exposure.
Advertising Cost Reduction & Efficiency Gains
-
TACOS Optimization
Successfully reached MAX ACOS and continue working towards reducing TACOS to 15% next month and ultimately down to 10% in the following months.
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Lowered CPC by 8%
Implemented cost-effective bidding strategies and refined keyword targeting, reducing overall advertising costs in January 2025 while maintaining strong sales.
Services provided
- Brand Management
- Enhanced A+ content
- Lifestyle Images
- Infographics
- Advertisement
- Catalog Merchandising
- SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Beauty and Personal Care
Location:
USA
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