Growth success stories
Increased Sales and Control for a Body Care Brand
Major Amazon Gains
90%
Order Increase
Men’s fragrance purchases up 90%.
$365K+
Total Sales
Record-breaking November 2024 sales
765+
Days with My Amazon Guy
Onboarded on January 3, 2023
Facing declining Vendor Central sales and limited control, the client partnered with us to revitalize their Amazon presence. Our Amazon experts tackled challenges head-on, from migrating key products to Seller Central for greater pricing and inventory control, to optimizing listings with compelling copy, lifestyle images, and infographics for a professional brand appearance.
Crucially, we navigated the complexities of a copyright issue, reinstating a best-selling product through a strategic UPC code adjustment. Our team also identified opportunities for higher-priced product offerings and bundles, launching them on Seller Central to drive profitability.
Challenges
Declining Vendor Sales
Sales on Vendor Central have been decreasing due to inventory challenges and Amazon’s new strategy favoring Seller accounts.
Limited Control on Vendor Central
Vendor Central offers limited control over pricing, product availability, and strategic adjustments. Additionally, the emergence of resellers on the seller platform has added further challenges.
Risk of Suppression
A best-selling product was yanked due to copyright issues, increasing the risk of suppression for similar products.
Migration Complexity
Transitioning key products from Vendor to Seller Central while maintaining overall sales and brand presence has proven challenging.
Brand-Driven Sales Challenges
The client’s strong sales on Vendor were achieved without ad campaigns. However, moving to Seller Central revealed that the brand alone cannot sustain similar sales levels, necessitating the identification of new product opportunities and targeted ad campaigns to drive growth.
Our approach
Listing Optimization on both accounts
Enhanced product listings with high-quality copy and creatives to boost visibility, traffic, and create a polished brand presence.
Selective Migration to Seller Central
Identified key products for migration to Seller Central, focusing on higher-priced items (around $25) to improve profitability. Gated products remained on Vendor, while Seller Central was used to launch new offerings.
Product and Bundle Launches
Developed and launched exclusive products and bundles on Seller Central to differentiate offerings and drive profitability.
UPC Code Adjustment
Created a new UPC code for the yanked product, enabling compliance and the resumption of Amazon purchase orders on Vendor Central.
Ad Campaign Strategy
Proposed targeted ad campaigns on Seller Central to boost visibility and complement existing product sales, leveraging Vendor account visibility where applicable.
The impact
Enhanced Control
Gained greater control over product pricing, inventory, and strategic decisions through the transition to Seller Central.
Improved Profitability
Focused on higher-priced product offerings on Seller Central, to increase profitability.
Increased Brand Relevance
Achieved a 90% YoY increase in purchases for the client in the “Men’s Fragrances” category, boosting brand visibility and customer interest.
Product Reinstatement
Successfully reinstated the previously yanked product on Vendor Central using a new UPC code.
Strategic Growth Foundation
Established a roadmap for sustainable growth by aligning product strategies, optimizing listings, and incorporating targeted ad campaigns.
This carefully planned Vendor to Seller migration strategy, combined with optimized listings and new product opportunities, aimed to strengthen the brand’s market positioning and profitability.
Services provided
- Marketing
- Basic A+ Content
- Lifestyle Images
- Infographics
- Amazon PPC
- Platform Management
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Personal Care
Location:
USA
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