Growth success stories
Coffee Brand Boosts Website Authority by 50% in 3 Months
Major Amazon Gains
+7
Authority Score in 17 Days
Rapid boost in domain credibility
+99
Backlinks in 11 Days
Stronger backlink profile
+103
Organic Traffic in 50 Days
Steady organic growth, impactful results
Driving Growth Through SEO Backlink Building in Specialty Coffee
In the competitive world of specialty coffee, where trust, quality, and ethical sourcing matter, visibility is everything. A coffee brand, known for its Fairtrade and USDA Organic certified Arabica beans from regions like Ethiopia, Rwanda, and Peru, turned to SEO to amplify its online presence.
Through our focused SEO backlink building strategy, the brand saw its website authority score jump by 50% in just three months. Even more impressive, organic traffic climbed by 19.24% in under a month, proof that a targeted, ethical SEO approach can deliver measurable results in a niche market.
Challenges
Before partnering with My Amazon Guy, this specialty coffee brand faced significant SEO roadblocks that held back its growth:
Low Organic Visibility
With only 634 monthly organic visitors, the brand was barely attracting traffic, making it difficult to compete in the saturated coffee market.
Weak Website Authority
A domain authority score of 14 meant limited trust from search engines, restricting their ability to rank for competitive keywords.
Underdeveloped Backlink Profile
Although they had 634 backlinks, only 331 were follow links, limiting their impact on SEO performance and authority building.
Despite having a compelling mission and premium Fairtrade-certified products, the brand lacked the SEO foundation to gain meaningful traction. Competing with bigger players in search rankings felt like an uphill battle until they brought in real SEO expertise.
Our approach
To help this specialty coffee brand stand out online, our team implemented a targeted website SEO backlink building strategy focused on quality, consistency, and long-term impact.
Strengthening the Backlink Profile
We focused on building high-quality, relevant backlinks to improve domain authority and search engine trust. In just 11 days, the backlink profile grew from 634 to 733, while follow links increased from 331 to 445, boosting the value of each referral.
Boosting Organic Traffic
By optimizing on-page SEO and improving the backlink mix, the brand saw organic traffic climb from 634 to 737 between January and early March, an important milestone in a competitive niche.
Elevating Authority and Relevance
Through ongoing link-building and content refinement, the site’s authority score rose from 14 to 21, and referring domains increased from 327 to 366. This helped the brand gain visibility and credibility in the eyes of both search engines and customers.
Keyword Expansion
We also achieved a lift in keyword coverage, growing from 514 to 521, laying the foundation for broader organic reach in the coming months.
By combining technical know-how with a clear, math-based strategy, we delivered results that move the needle without guesswork.
The impact
Our strategic SEO efforts delivered measurable improvements across key performance areas for the coffee brand, boosting visibility, credibility, and organic reach in just a few weeks.
Stronger Backlink Profile, Greater Trust
Increasing the brand’s backlink profile from 634 to 733 and follow links from 331 to 445 established a stronger foundation of authority. These high-quality, relevant backlinks help search engines recognize the site as a credible and trustworthy source—leading to better rankings and long-term SEO stability.
Improved Authority Score = Stronger Domain Reputation
The brand’s authority score jumped from 14 to 21, a clear indicator that search engines are now viewing the site as more reliable and authoritative. This directly contributes to higher placements in search results and increased competitiveness in a saturated coffee niche.
Steady Growth in Organic Traffic
The rise in organic traffic from 634 to 737 shows that more potential customers are discovering the brand through unpaid search—a cost-effective way to increase brand awareness and drive sales without depending solely on paid ads.
More Referring Domains, More Reach
Growing the number of referring domains from 327 to 366 expanded the website’s digital footprint. This helps diversify traffic sources, further boosts authority, and protects the site against algorithm shifts that might affect rankings.
Keyword Growth for Broader Visibility
With keyword rankings increasing from 514 to 521, the brand is now showing up in more relevant search queries. This lays the groundwork for capturing a wider audience and building a more sustainable online presence.
Services provided
- Backlink Building
Industry:
Coffee Industry
Location:
USA
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