Growth success stories
Furniture Brand’s Amazon Triumph Through SEO, Ads, and Content
Major Amazon Gains
268%
Ad Sales Growth
Achieved through optimized PPC and scaling
$461,670
December 2024 sales
Showcases the impact of optimized advertising and SEO efforts
4.8%
ACoS
Reflects highly efficient ad spend and strategic scaling
Breaking through Amazon’s competitive furniture market is no easy feat, especially when rivals slash margins to dominate search results. That’s where our Amazon experts stepped in.
Facing inefficient ad spend, weak organic visibility, and underperforming product listings, this furniture brand needed a strategy that delivered real growth. Through precise PPC scaling, multi-phase SEO, and high-converting A+ content, we transformed their listings into revenue powerhouses.
The result? A 268% surge in ad sales and a 176% increase in total sales, all while maintaining a profitable TACOS. Here’s how we made it happen.
Challenges
Overpowered by Competitors
The furniture brand faced an uphill battle against deeply entrenched competitors who were willing to slash profit margins to maintain their dominance in both organic and paid search rankings, effectively locking out new entrants.
Wasted Ad Spend, Weak Sales
Before our intervention, the brand’s PPC campaigns were hemorrhaging money, delivering minimal returns and severely hindering potential sales growth due to a lack of optimization and strategic management.
Invisible in Search Results
The brand’s product listings, devoid of effective SEO and compelling design, were buried beneath the competition, resulting in dismal organic visibility and alarmingly low click-through rates, squandering valuable traffic.
Our approach
Methodical PPC Overhaul for Scalable Growth
We rescued the client’s failing PPC campaigns with a meticulously crafted setup in November, prioritizing TACOS and ACOS control. Once we established a profitable foundation, we strategically scaled ad spend by 175% in December, transforming wasted ad dollars into a powerful sales engine.
SEO-Driven Visibility Boost
Using our proven four-phase SEO process, our Amazon specialists targeted high-impact keywords to break through the brand’s visibility barriers. This methodical approach led to significant improvements in organic rankings and search presence, securing their position in the competitive Amazon marketplace.
High-Impact Visual Upgrades
The client’s lackluster listings were transformed with CTR-optimized main images and professionally designed A+ content. These improvements drew customer attention, elevating engagement and driving conversions from previously underperforming pages.
The impact
Driving Exceptional Revenue Growth
Through expertly optimized strategies and deliberate scaling efforts, our agency helped the client achieve a remarkable 268% increase in ad sales and a 176% boost in total sales within just two months. By carefully controlling TACOS at 10.5% and ACOS at 4.8%, we delivered sustainable success that addressed their growth challenges.
Breaking Barriers to Brand Visibility
Leveraging our multi-phase SEO expertise, we enhanced the client’s visibility by targeting high-impact keywords and integrating visually compelling content. These efforts substantially increased organic traffic and elevated rankings, solving their struggle to stand out in a competitive market.
Maximizing Advertising Efficiency
By implementing meticulously optimized PPC campaigns, we controlled TACOS and ACOS to enable scalable ad spend while maximizing return on investment. This strategic approach resolved inefficiencies in ad performance and provided a sustainable path to success.
Services provided
- Brand Management
- Enhanced A+ content
- Lifestyle Images
- Infographics
- Amazon PPC
- Catalog Merchandising
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Home & Kitchen
Location:
USA
Get immediate help from Amazon experts
Is there something you can’t figure out about Amazon? Our top Amazon experts are also available for coaching calls, and can assist you with a wide range of topics. Book a coaching call now.
Amazon case studies
We work hand in hand with brands to create tailor-made strategies that help drive growth on Amazon.
Company
Marketplaces
Copyright © 2025 My Amazon Guy. All rights reserved.