Growth success stories
Pet Supply Brand Boosts Sales 40% with SEO & Ads Overhaul
Major Amazon Gains
40%
Sales Increase
2024 Sales Growth Hits $754,119
915%
Impressions Boost
35M+ Impressions, 684 New Customers
453+
Days with My Amazon Guy
Onboarded on January 5, 2024
As Amazon experts, we understand that navigating the complexities of Amazon’s platform requires more than just product listings. It demands a strategic approach to drive growth.
For this pet supply brand, faced with stagnant sales, low organic rankings, and underperforming ad campaigns, the challenge was clear. They needed a comprehensive plan to enhance their visibility, increase their sales, and optimize their ads and product listings.
Through our expert services, we implemented targeted strategies, including full listing optimization, SEO improvements, and ad campaign restructuring, resulting in impressive growth.
Challenges
Low Sales Growth
Before partnering with our Amazon agency, the pet supply brand struggled with stagnant sales. Despite offering quality products, they faced difficulty driving consistent revenue growth on Amazon.
Without a clear strategy or expert guidance, their sales remained flat, preventing them from reaching their full potential.
Low SEO Organic
The brand’s listings were buried in search results, making it nearly impossible for customers to find their products. With weak SEO practices, the brand’s organic rankings were low, limiting visibility and exposure.
Without proper keyword optimization, their listings failed to attract the right audience, further hindering sales.
Low CTR
The brand also faced a challenge with low click-through rates (CTR). Their product listings, even when visible, weren’t compelling enough to attract clicks. This meant wasted impressions and missed opportunities for conversions.
Without expert help to enhance the product images, titles, and descriptions, their CTR remained uncompetitive.
Mixed Targeting in our Ads Campaigns
The ad campaigns were ineffective due to mixed targeting. Irrelevant keywords and poorly optimized campaigns led to high ad spend with little return. With a lack of expertise in managing and structuring ads, the brand was not getting the most out of their marketing budget, limiting their ability to scale efficiently.
Our approach
Full Listing Optimization
To improve the brand’s visibility on Amazon, we began by fully optimizing their product listings. This included updating titles with more relevant keywords to better align with customer search queries.
By enhancing the copy, we ensured that the products would be found organically, boosting their chances of ranking higher in Amazon’s search results.
Full SEO Optimization
We took a comprehensive approach to SEO by focusing on the brand’s mature listings. Using Brand Analytics, we identified and added high-performing keywords, increasing the product’s keyword ranking from 20 to 50 keywords.
This strategic SEO overhaul helped the listings become more visible and accessible to potential buyers, driving organic traffic and improving overall search ranking.
Added New Listings and Bundles
To increase the average order value (AOV), we introduced new listings, including physical bundles. These bundles offered added value to customers, which contributed to a higher spend per transaction.
Additionally, we suggested adding cat slow feeder bowls to tap into a broader audience, as the product was versatile and could serve both dog and cat owners.
Virtual Bundles for Holiday Giftability
Understanding the importance of giftable products, especially during the holiday season, we added virtual bundles. These product combinations enhanced the perceived value and appealed to gift buyers, ultimately driving more sales during key retail periods.
Premium A+ Content
We also updated the A+ content for the listings, optimizing product images and descriptions to meet customer expectations. By providing more detailed, visually appealing content, we made the products stand out and increased the likelihood of conversions.
Optimized Ads Campaigns
We took control of the brand’s ad campaigns by organizing them based on match type for each keyword. By eliminating irrelevant search terms, we improved the campaign’s efficiency and lowered advertising costs, resulting in a better ACOS (Advertising Cost of Sale) and higher return on investment.
This multi-faceted, expert-driven approach helped transform the brand’s performance on Amazon, resulting in increased visibility, improved sales, and a more streamlined advertising strategy.
The impact
Boosted SEO and Organic Visibility
Our optimization efforts led to a significant improvement in organic search performance. The brand’s indexed organic keywords increased from 898 to 1,487, with a total of 2,345 keywords ranking for their slow-feeder dog bowls.
This growth in keyword presence made the products more discoverable, driving higher organic traffic and sales.
40% Sales Growth Year Over Year
With a data-driven strategy, we helped the brand achieve an impressive 40% increase in sales compared to the previous year, reaching a total revenue of $754,119. By refining SEO, optimizing listings, and streamlining ad campaigns, we turned stagnant sales into a steady upward trajectory.
Massive Increase in Impressions and New Customers
Our targeted advertising approach and optimized listings led to a 915% surge in impressions, totaling 35,338,082. This wider reach resulted in 684 new-to-brand units sold, expanding the customer base and strengthening brand recognition on Amazon.
Improved Click-Through Rate (CTR)
By enhancing main images, refining ad targeting, and optimizing listings with high-converting copy, the brand’s total CTR improved to 0.53% for the entire year of 2024. This meant more shoppers were engaging with the listings, leading to better conversion opportunities and increased profitability.
Through strategic execution, our full-service Amazon agency transformed this pet supply brand’s performance, turning challenges into measurable success.
Services provided
- Brand Management
- Amazon PPC
- Amazon Catalog Merchandising
- Amazon SEO
- Troubleshooting & Logistics
Industry:
Pet Supplies
Location:
USA
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