Growth success stories
Revitalized Sales For An Automotive Battery Brand
Major Amazon Gains
6.45%
Sales Increase
Within 97 days after onboarding
13.08%
Sessions Increase
Resulting from improved traffic and click-throughs
0.21%
Ave. CTR Increase
Listing optimization efforts led to a better click-through rate
141+
Days with My Amazon Guy
Onboarded on September 17, 2024
Our Amazon experts drove significant sales growth for this automotive brand in November 2024, achieving $191,648 with just 23 managed SKUs. This success was achieved through strategic campaign optimization, keyword refinement, and targeted promotional activities.
Challenges
Declining Sales Trend
- Months before joining MAG, they were having issues with their sales declining due to:
- Inefficient advertising
- Outdated SEO – backend search terms, alt texts
- Unoptimized listing content – no main image CTR hack, infographics, lifestyle, A+ content, etc.
- Yanked Best Seller
Our approach
- Back to Basics: Optimize Listings
- Basic optimizations were made
- SEO – backend search terms, alt texts
- Image Stack + Main Image Hack
- A+ Content
- Brand Story
- Copywriting Optimizations
- Basic optimizations were made
- Consistent Communications on Troubleshooting
- Day-to-day case follow-ups
- Consistent updates with the client about progress
- Creation of tracker to document all progress
- Upsell: Advertising
- They had a different agency for advertising
- We sent over Ads Strategy Report to show how we can make a difference and improve sales performance
The impact
- Back to Basics: Optimize Listings
- These optimizations helped with improving traffic and click-throughs, eventually leading to better sales
- Sales increase 97 days after MAG: 6.45%
- Sessions increase: 13.08%
- Ave. CTR increase after MAG: 0.21%
- These optimizations helped with improving traffic and click-throughs, eventually leading to better sales
- Upsell: Advertising
- After seeing improvements in sales when we did the optimization. It opened an opportunity for the team to cover PPC for the account as well
- Advertising Performance (December 10,2024 – January 13, 2024)
- Ad Spend: $20,638.32
- Ad Sales: $66,768.93
- Overall Sales: $176,340.42
- ACOS: 30.91%
- TACOS: 11.70%
- Advertising Performance (December 10,2024 – January 13, 2024)
- After seeing improvements in sales when we did the optimization. It opened an opportunity for the team to cover PPC for the account as well
Services provided
- Brand Management
- Basic A+ Content
- Lifestyle Images
- Infographics
- Amazon PPC
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Automotive
Location:
USA
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