Stronger Bottom Line for a TV Headset Brand

1. Price Strategy on Seller Central
   • Subscribe and Save: Verify eligibility for earbuds and batteries to drive repeat purchases and customer loyalty.
   • Brand-Tailored Promotions (BTP): Launch a 10% discount on eligible products to attract buyers and drive conversions.
   • Creator Connections Campaign: Relaunch a campaign focusing on dual-purpose digital/speakers and headphones to expand visibility.
   • 0% Installment Plan with FCF: Utilize the approved 4.2% installment fee for high-priced items like speakers to enhance affordability and appeal.
   • Confirm applicable fees before enrolling products to ensure profitability.
2. Ad Campaign Optimization
   • Customize PPC strategies for Vendor and Seller accounts to prevent overlap and reduce wasted ad spend.
   • Shift focus to driving organic sales while reducing over-reliance on PPC campaigns.
3. Account Synergy Management
   • Develop a strategy to balance the performance of both accounts, ensuring the Vendor account drives volume while the Seller account improves profitability.
   • Monitor Buy Box dynamics to identify opportunities to increase Seller Central sales without disrupting Vendor account performance.

This approach addresses the unique challenges of managing two accounts while leveraging pricing, promotions, and advertising strategies to achieve measurable results.