Challenges
Supply Chain & Logistics – Selling live plants via FBM. Difficulty forecasting enough inventory due to growing demand and seasonality.
Improving Catalog Management – A lot of parentages were needed for a lot of variations with different specs each.
Conversion Rate – The brand had a good conversion rate, however, their traffic was low and they were not getting as many impressions as they could with such a broad catalog.
Advertisement – Their spend was very low and while ACOS and TACOS were low, they were missing a lot of market share with such a vast catalog.
Our approach
Cultivating Success on Amazon – Wellspring Gardens, a family-owned business specializing in tropical and edible plants, partnered with our agency in May 2023 to boost their Amazon presence. Our comprehensive approach focused on five key areas:
- Advertising Optimization: We significantly increased ad spend while maintaining efficiency. This resulted in a 213% increase in ad-attributed sales and a 40% boost in units sold, totaling 53,000 units.
- Catalog Enhancement: We improved product listings through SEO optimization and better catalog management, addressing the challenge of numerous plant variations with different specifications.
- Supply Chain Management: We implemented strategies to forecast inventory more accurately, considering the unique challenges of selling live plants via FBM and accounting for seasonality.
- Conversion Rate Optimization: While the brand already had a good conversion rate, we focused on increasing visibility and impressions to capitalize on their broad catalog.
- Platform Management and Troubleshooting: Our team provided ongoing support to navigate Amazon’s complex ecosystem and resolve any logistical issues.
The impact
The results were remarkable:
- 90% increase in year-to-date sales
- 84% overall growth since onboarding
- Improved market share capture
This holistic approach transformed Wellspring Gardens’ Amazon presence, setting them up for continued success in the competitive plant and gardening niche.
