Was your Amazon listing suddenly taken down? A solid Amazon product reinstatement email can be the difference between staying suspended and getting your product back online quickly.
With around 600 million products listed on Amazon, it’s no surprise that thousands get suspended every day for reasons like policy violations, missing documentation, or customer complaints. When this happens, Amazon usually requires sellers to send a formal reinstatement email to the right internal department for review.
In many cases, Amazon Support will tell you which team to contact, such as the notice dispute, product compliance, or listing evaluation team. However, most sellers don’t know what to include in their message or how to properly structure their appeal.
This article is about Amazon product reinstatement emails and how sellers can use them to recover suspended or removed listings. We will explain what reinstatement email templates are, when to use them, and how to write effective appeals that improve your chances of getting your products back online.
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What Are Amazon Product Reinstatement Email Templates?
Amazon product appeal email templates are pre-written message formats sellers use to request reinstatement for suspended or removed product listings. These templates guide sellers in communicating clearly and professionally with Amazon’s internal teams.
They’re used to explain why a product was incorrectly taken down, provide supporting documentation, and request that the listing be reinstated. Having a well-structured appeal template saves time, reduces errors, and increases the likelihood of a successful reinstatement.
Who to Contact for Amazon Product Reinstatement Requests
There are several Amazon departments you can contact when dealing with product takedowns. Depending on your case, the right contact team can vary, and knowing which one to email first helps you determine what kind of reinstatement message you should send.
Here are the main teams you may need to email:
- Notice Dispute Team: Handles copyright, trademark, and IP-related disputes.
- Listing Evaluation Team: Reviews product detail pages, titles, and listing accuracy issues.
- Product Compliance Team: Addresses product safety, restricted ingredients, or policy compliance concerns.
- Jeff Bezos Executive Team: For critical or unresolved issues after multiple appeals (use sparingly).
Amazon Product Reinstatement Email Template Examples
Although every case is different and there’s no one-size-fits-all way to appeal a takedown, there are key details you should always include in your reinstatement email. Below are examples of Amazon product reinstatement email templates you can customize based on your situation.
Example Email Draft 1: Restricted Ingredients Takedown
(Goes to notice-dispute@amazon.com, listings-evaluation@amazon.com, & product-compliance@amazon.com) – Attach COA
XXXXX Team,
We are contacting you in response to the takedown of our product ASIN: XXXXXXX. The reason given was that our product was found to contain restricted ingredients.
We assert that this product does not contain any restricted ingredients and have attached the certificate of analysis for ASIN: XXXXXXX as proof that this product is in full compliance with Amazon Policy. We, therefore, request that you reinstate our ASIN immediately and allow us to continue to sell.
Thank you for your understanding.
Sincerely,
[Your Company]
Example Email Draft 2: Brand Takedown
(Goes to notice-dispute@amazon.com & listings-evaluation@amazon.com) – Attach Invoice
XXXXX Team,
See Case ID: XXXXXXX
Our ASIN: XXXXXXX was taken down under false pretenses.
There was a product detail page violation claim regarding the brand we have listed. This is a false claim, as we are brand registered on both of these products.
We have the correct brand labeled as is apparent on the product packaging. We have provided the requested invoice as proof that we own the product we are selling.
This ASIN is in full compliance with Amazon Policy. Therefore, as brand owners and brand registered sellers, we request that our ASIN be reinstated.
Sincerely,
[Your Company]
Example Email Draft 3: Letter to Jeff Bezos
(Goes to jeff@amazon.com) – For emergencies and critical issues, you can email Jeff Bezos’s executive team directly. Use this option sparingly. Response time is between 2-3 weeks.
Jeff,
We have reason to believe that our brand or account is being targeted by false claims of policy violations. Over the last few months, we have had almost 20 different products removed from the catalog.
Listed below are all of the Case IDs from the product takedowns we have had to fight.
[List of Case IDs]
The reason for half of the takedowns was for having the incorrect brand listed. This was not true as we are brand registered for all of the brands listed on our products.
We have fought hard with Amazon to get these listings reinstated. Each time, we were able to prove that we were and had always been in full compliance with Amazon Policy.
As you know, these product takedowns are detrimental to our sales momentum. These takedowns seem to be occurring on a regular basis without rhyme or reason.
We have done everything on our end to satisfy Amazon’s requests and have not received any recompense. Therefore, as brand owners, we request that an investigation be opened up to determine who is making these false claims and put an end to it.
Thank you for your understanding.
Sincerely,
[Your Company]
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Reasons Why Sellers Would Need an Amazon Product Appeal Email
There are various reasons why sellers may need to send Amazon product appeal emails, depending on the type of violation or issue. Knowing these possible reasons helps you craft a more effective reinstatement email that addresses Amazon’s specific concerns and increases your chances of getting your listing back online.
1. Policy or Listing Violations
Amazon may remove a product if the listing violates marketplace policies, such as incorrect product information or misleading claims. A detailed appeal email helps clarify the issue and show that you’ve taken corrective action.
2. Restricted or Unsafe Ingredients
Products flagged for containing restricted or unsafe ingredients require proof of compliance, such as Certificates of Analysis (COA) or lab results. An Amazon appeal email allows you to provide documentation proving the product meets safety standards.
3. Brand or Trademark Disputes
If another brand claims ownership over your listing, Amazon may take it down until the issue is resolved. A reinstatement email, supported by invoices or brand registry proof, can show that you are the rightful brand owner or authorized seller.
4. Product Authenticity Concerns
Amazon takes counterfeit claims seriously, especially after studies revealed that over 70% of electronic goods sold by third-party sellers claiming to be authentic were actually counterfeit. To get reinstated, you must provide valid invoices or supplier documents that prove your products are genuine and sourced from authorized distributors.
5. Missing or Invalid Documentation
Sometimes, Amazon removes listings because required documents like safety certifications or test reports weren’t provided or were outdated. A reinstatement email helps you submit the correct paperwork and request the listing to be restored.
6. Incorrect Product Categorization
If your product is placed in the wrong category or contains inaccurate details, Amazon may suspend the listing. An Amazon appeal email can clarify the mistake and show you’ve updated the listing according to guidelines.
How to Write a Strong Amazon Product Reinstatement Email
Although there’s no guaranteed formula to get your product reinstated, there are proven strategies that can increase your chances of success. Implement these tips to create a clear, professional, and persuasive email that Amazon teams will actually respond to.
Tip 1: Be Direct to the Point
When writing to Amazon, don’t beat around the bush; get straight to the reason your listing was taken down and what you’ve done to fix it. Amazon reviewers go through hundreds of appeals daily, so being concise helps them understand your case faster.
Avoid emotional explanations or lengthy justifications. Focus on facts, be polite, and clearly state the ASIN, the issue, and your request for reinstatement in the first few lines.
Tip 2: Structure Your Email Around a Clear POA
Amazon wants to see a well-organized appeal that follows a clear three-part structure: Root Cause, Corrective Actions, and Preventive Measures. This shows that you understand the issue and have taken real steps to fix it.
In the “Root Cause” section, explain what went wrong and take responsibility without excuses. Then, describe the immediate corrective actions you took and the long-term preventive steps you’ve implemented to ensure the problem won’t happen again.
Tip 3: Keep a Professional and Neutral Tone
Your appeal should sound factual and respectful, not defensive or emotional. Avoid blaming Amazon, customers, or third parties; doing so makes your message less credible.
Instead, focus on taking ownership and maintaining a cooperative tone throughout your message. Phrases like “We take full responsibility” or “We appreciate your time reviewing our appeal” help build trust with Amazon reviewers.
Tip 4: Back Up Your Claims with Evidence
Amazon’s teams rely heavily on documentation when reviewing appeals. Always include relevant files such as invoices, Certificates of Analysis, authorization letters, or screenshots that prove your compliance.
Highlight or label the key details within those documents to make it easy for the reviewer to verify your claims. A clear, well-documented appeal can often lead to faster reinstatement.
Tip 5: Double-Check Before You Hit Send
Errors in your appeal, like wrong ASINs, missing attachments, or unclear explanations, can delay your reinstatement. Take a few minutes to proofread everything before submitting.
Check for grammar and formatting mistakes, and ensure your tone is professional throughout. A clean, well-written email signals to Amazon that you take compliance seriously and deserve another chance.
Frequently Asked Questions
Get Your Products Back Online Faster
Getting your Amazon product listing delisted is one of the worst nightmares an Amazon seller can experience. It can instantly cut off your sales, damage your ranking, and create unnecessary stress as you scramble for solutions.
That’s why having an Amazon product reinstatement email template ready can make all the difference. With a well-prepared template, you can respond quickly, stay professional, and improve your chances of getting your listing back online fast.
Having trouble reinstating your suspended products? Reach out to our full-service Amazon agency and let our team of experts help you craft the perfect reinstatement appeal and get your listings back up!
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