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This position will facilitate core MAG services of PPC, SEO, Design, Catalog merchandising, and troubleshooting. Ensure work and services get properly delivered and executed on our client accounts.

Brand Managers are the backbone of the company, directly responsible for growing sales for clients, and helping ensure that processes run smoothly. It is your sole responsibility as the Brand Manager Intern to target all the core values, and KPIs and fulfill the director’s expectations.

Brand Manager Intern Core Values

The Brand Manager Intern must learn all the Brand Manager Core Values at My Amazon Guy and be 100% willing to fulfill every core value outlined below.

1. Brand Management: Successfully manage clients’ accounts assigned, with a focus on value add and retention, and client KPI: Churn rate under 5% per pod.

2. Strategic Management: Proactively provide a strategy for the account, communicate with the client, and ensure MAG process and deliverables are met.

• Strategy: Understand and learn the brand and its strategy from day
  • Identifypain points from client feedback and self-audit
  • Develop a tailored plan for the client, and help the client understand allthe ways My Amazon Guy adds value through its many teams and
  • Lead and guide the client through the MAG process. Be their personal coach, and let the MAG machine do its magic
  • Ensure the client receives promised actions, deliverables, and milestones, without the client having to follow up and ask.
  • Every client should be communicated with 

3. Soft on people but Tough on issues: Treat staff and clients better than Chick-fil-A serves you, but be as responsible on the P&L as a hedge fund is to drive growth.

4. Deescalate: Know your stuff and your accounts. If a client is upset, tricky situations. Proactively create buy-in to avoidthe need for reactive  be ready to come back to them with facts and actions to correct. Work to de-escalate

5. Be Prepared: Be prepared for meetings. Have written notes outlined and planned for every call. Meetings with clients should be sales focused, with a set agenda and timeline for every call. Go over the past two weeks of actions and the plan for the following two weeks to grow sales.

6. Keep Relationships in Mind: Be an expert communicator and facilitator. Proactively delegate down and communicate up to senior leadership.

• Know when to ask for help. Don’t let client complaints build up, reach out to your Director at the first sign of trouble.
• Take ownership of your Do not delegate and forget to follow up. Do not promise a client something and let them down. If it happens, be ready to take ownership, and do what it takes to get things back on track.
• For a relationship to grow, you must care for it. Keep this in mind for your managed accounts. You are the client gatekeeper.

7. Project Management Focus: Your Asana (task management) boards must be neat, organized, and followed up on.

• KPI: Keep tasks on your board at a maximum of 65  Have a firm handle on what is going on on all accounts.
• Attention to detail: In addition to project management, you should QA deliverables to ensure that deliverables are error-free and ready to present.
• •  

Chief strategist for managed brands. The Junior Brand Manager will act as a direct liaison between clients and My Amazon Guy, and will have two direct reports.

This position will facilitate core MAG services of PPC, SEO, Design, Catalog merchandising, and troubleshooting. Delegate actions to direct reports and international teams. You are the backbone of the company, directly responsible for growing sales for clients, and helping ensure that processes run smoothly.

Junior Brand Manager Core Values

The JR. Brand Manager MUST BE ABLE to and willing to fulfill the core values outlined below:

1. Brand Management: Successfully manage clients’ accounts assigned, with a focus on value add and retention, and client communication. KPI: Churn rate under 5% per pod* per month.

2. Team Management: Manage two international direct reports.

• The International Amazon Specialists will be responsible for Project Managing Accounts and act as Amazon Specialists.
• Meet one-on-one with all direct reports once a week formally in a 30 minute scheduled session.
• Weekly team huddles or team meetings

3. Strategic Management: Proactively provide a strategy for the account, communicate with the client, and ensure MAG process and deliverables are met.

• Strategy: Understand and learn the brand and its strategy from day one.
  • Identify pain points from client feedback and self-audit
  • Develop a tailored plan for the client, and help the client understand all the ways My Amazon Guy adds value through its many teams and process.
  • Lead and guide the client through the MAG process. Be their personal coach, and let the MAG machine do its magic
  • Ensure the client receives promised actions, deliverables, and milestones, without the client having to follow up and ask.
  • Every client should be communicated with daily.

4. Soft on people but Tough on issues: Treat staff and clients better than Chick-fil-A serves you, but be as responsible on the P&L as a hedge fund is to drive growth.

5. Deescalate: Know your stuff and your accounts. If a client is upset, be ready to come back to them with facts and actions to correct. Work to de-escalate tricky situations. Proactively create buy-in to avoid the need for reactive repair.

6. Be Prepared: Be prepared for meetings. Have written notes outlined and planned for every call. (Amazon Specialists can help you prepare these) Meetings with clients should be sales focused, with a set agenda and timeline for every call. Go over the past two weeks of actions and the plan for the following two weeks to grow sales.

7. Keep Relationships in Mind: Be an expert communicator and facilitator. Proactively delegate down and communicate up to senior leadership.

• Know when to ask for help. Don’t let client complaints build up, reach out to your Director at the first sign of trouble.
• Take ownership of your accounts. Do not delegate and forget to follow up. Do not promise a client something and let them down. If it happens, be ready to take ownership, and do what it takes to get things back on track.
• For a relationship to grow, you must care for it. Keep this in mind for your managed accounts. You are the client gatekeeper.

8. Delegate to Elevate: Be an expert delegator. With 8+ accounts, it will be impossible to do everything yourself. You must delegate tasks properly to your direct reports and the MAG teams, follow up on delegations, hold staff accountable, and report back to the client.

9. Project Management Focus: Your Asana (task management) boards must be neat, organized, and followed up on.

• KPI: Keep tasks on your board at a maximum of 65 tasks. Have a firm handle on what is going on on all accounts. You should also guide your direct reports to do the same.
• Attention to detail: In addition to project management, you should QA deliverables with your specialists to ensure that deliverables are error-free and
  ready to present.

Chief strategist for managed brands. The Brand Manager will act as a direct liaison between clients and My Amazon Guy and will have two direct reports. This position will facilitate core MAG services of PPC, SEO, Design, Catalog merchandising, and troubleshooting. Delegate actions to direct reports and international teams. You are the backbone of the company, directly responsible for growing sales for clients, and helping ensure that processes run smoothly.

The Brand Manager MUST BE ABLE to and willing to Fulfill the Core Values outlined below.

Brand Manager Core Values:

1. Brand Management: Successfully manage clients’ accounts assigned, with a focus on value add and retention, and client communication. KPI: Churn rate under 5% per pod *per month.

2. Team Management: Manage two direct international reports, and will oversee up to two Jr. Brand Managers.

• • The International Amazon Specialists will be responsible for Project Managing Accounts and act as Amazon Specialists and will serve as direct support of the Brand Manager.
  • Your oversight of Jr. Brand Managers will be on a higher level:
    • You should ensure they are properly taking care of their accounts and their Amazon Specialists
    • Should ensure that items are not slipping through the cracks
    • You should review their time doctor reports to ensure that proper metrics are being met
    • Weekly calls between Brand Managers and Jr. Brand Managers should occur, with the same format and expectation of your call between yourself and your Brand Director.
    • Meet one-on-one with all direct reports once a week formally in a 30 minute scheduled session
    • Weekly team huddles or team meetings

3. Strategic Management: Proactively provide a strategy for the account, communicate with the client, and ensure MAG process and deliverables are met.

• Strategy: Understand and learn the brand and its strategy from day
  • Identify pain points from client feedback and self-audit
  • Develop a tailored plan for the client, help the client understand all the ways My Amazon Guy adds value through its many teams and process.
  • Lead and guide the client through the MAG process. Be their personal coach, and let the MAG machine do its magic
  • Ensure the client receives promised actions, deliverables, and milestones, without the client having to follow up and ask.
  • Every client should be communicated with

4. Soft on people but Tough on issues: Treat staff and clients better than Chick-fil-A serves you, but be as responsible on the P&L as a hedge fund is to drive growth.

5. Deescalate: Know your stuff and your accounts. If a client is upset, be ready to come back to them with facts and actions to correct. Work to de-escalate tricky situations. Proactively create buy-in to avoid the need for reactive repair.

6. Be Prepared: Be prepared for meetings. Have written notes outlined and planned for every call.(Amazon Specialists can help you prepare these) Meetings with clients should be sales-focused, with a set agenda and timeline for every call. Go over the past two weeks of actions and the plan for the following two weeks to grow sales.

7. Keep Relationships in Mind: Be an expert communicator and facilitator. Proactively delegate down and communicate up to senior leadership.

• • Know when to ask for help. Don’t let client complaints build up, reach out to your Director at the first sign of trouble.
  • Take ownership of your accounts. Do not delegate and forget to follow up. Do not promise a client something and let them down. If it happens, be ready to take ownership, and do what it takes to get things back on track.
  • For a relationship to grow, you must care for it. Keep this in mind for your managed accounts. You are the client gatekeeper.

8. Delegate to Elevate: Be an expert delegator. With 12+ accounts, it will be impossible to do everything yourself. You must delegate tasks properly to your direct reports and the MAG teams, follow up on delegations, hold staff accountable, and report back to the

9. Project Management Focus: Your Asana (task management) boards must be neat, organized, and followed upon.

• • KPI: Keep tasks on your board at a maximum of 65 tasks. Have a firm handle of what is going on on all accounts. You should also guide your direct reports to do the same.
  • Attention to detail: In addition to project management, you should QA deliverables with your specialists to ensure that deliverables are error-free and ready to present.

Chief strategist for managed brands. The Senior Brand Manager will act as a direct liaison between clients and My Amazon Guy and will have two direct reports. This position will facilitate core MAG services of PPC, SEO, Design, Catalog merchandising, and troubleshooting. Delegate actions to direct reports and international teams. You are the backbone of the company, directly responsible for growing sales for clients, and helping ensure that processes run smoothly.

The Senior Brand Manager MUST BE ABLE to and willing to fulfill the Core Values outlined below.

Senior Brand Manager Core Values:

1. Brand Management: Successfully manage clients’ accounts assigned, with a focus on value add and retention, and clientcommunication.KPI: Churn rate under 5%per pod *per month.

• Team Management: Manage international direct reports, and will oversee up to three Brand Managers.
  • The International Amazon Specialists will be responsible for Project Managing Accounts and act as Amazon Specialists and will serve as direct support of the Brand Manager.
  • Your oversight of Brand Managers will be on a higher level:
    • You should ensure they are properly taking care of their accounts and their Amazon Specialists
    • Should ensure that items are not slipping through the cracks
    • You should review their time doctor reports to ensure that proper metrics are being met
    • Weekly calls between Brand Managers and Jr. Brand Managers should occur, with the same format and expectation of your call between yourself and your Brand Director.
    • Meet one-on-one with all direct reports once a week formally in a 30-minute scheduled session
    • Weekly team huddles or team meetings

3. Strategic Management: Proactively provide a strategy for the account, communicate with the client, and ensure MAG process and deliverables are met.

• Strategy: Understand and learn the brand and its strategy from day one
  • Identify pain points from client feedback and self-audit
  • Develop a tailored plan for the client, help the client understand all the ways My Amazon Guy adds value through its many teams and process.
  • Lead and guide the client through the MAG process. Be their personal coach, and let the MAG machine do its magic
  • Ensure the client receives promised actions, deliverables, and milestones, without the client having to follow up and ask.
  • Every client should be communicated with

4. Soft on people but Tough on issues: Treat staff and clients better than Chick-fil-A serves you, but be as responsible on the P&L as a hedge fund is to drive growth.

5. Deescalate: Know your stuff and your accounts. If a client is upset, be ready to come back to them with facts and actions to correct. Work to de-escalate tricky situations. Proactively create buy-in to avoid the need for reactive repair.

6. Be Prepared: Be prepared for meetings. Have written notes outlined and planned for every call.(Amazon Specialists can help you prepare these)Meetings with clients should be sales-focused, with a set agenda and timeline for every call. Go over the past two weeks of actions and the plan for the following two weeks to grow sales.

7. Keep Relationships in Mind: Be an expert communicator and facilitator. Proactively delegate down and communicate up to senior leadership.

• • Know when to ask for help. Don’t let client complaints build up, reach out to your Director at the first sign of trouble.
  • Take ownership of your accounts. Do not delegate and forget to follow up. Do not promise a client something and let them down. If it happens, be ready to take ownership, and do what it takes to get things back on track.
  • For a relationship to grow, you must care for it. Keep this in mind for your managed accounts. You are the client gatekeeper.

8. Delegate to Elevate:With 12+ accounts, it wil lbe impossible to do everything yourself. You must delegate tasks properly to your direct reports and the MAG teams, follow up on delegations, hold staff accountable, and report back to the client.

9. Project Management Focus: Your Asana (task management) boards must be neat, organized, and followed upon.

• • KPI: Keep tasks on your board at a maximum of65tasks.Haveafirmhandleof what is going on on all accounts. You should also guide your direct reports to do the same.
  • Attention to detail: In addition to project management, you should QA deliverables with your specialists to ensure that deliverables are error-free and ready to present.

The Brand Director is the back bone of accountability and client relationships. You are the glue that holds the brand management team together. You will oversee up to 60 accounts (ideally closer to 45), manage a team of brand managers and support staff, become the client's best friend, pitch and execute strategy, retain clients, and look for opportunities to grow client accounts.

Day to Day:

• Provide strategy NON-stop to clients and
• Monitor client sentiment
  • Be the client’s best friend
• Send 3-4 client videos a day.(opportunities, growth, strategy).15-20 a week required
• Audit client boards and ensure milestones are being adhered
• Always hold a weekly call with your brand managers who are direct reports
• Handle retention calls and escalations
• Join at least 1 client call per month for each client under your supervision
• Flag performance issues raised to you to HR for team members on your teams
• Recommend promotions and career changes as needed for the employees under your supervision. (Just flag recommendations in Slack, as merited)
• Pitch strategy with your brand manager
• Spend 1 hour per day auditing your client's accounts, reviewing Seller Central, and sending a video to the client on your findings as mentioned above. Any issues should be flagged to your team and not put on video, but do pitch strategy or growth opportunities on said video
• Allocate up to $100 per month on one-time merit bonuses for your team
  • Can be split however you
• Monitor client burn rate
• Ensure client surveys are requested and received
• Proper delegation and management of your BMs and EAs
• When on boarding a client, read HubSpot and identify the pain and discuss it in the first 3-5 mins with the new client. Set milestones in Asana.

Optional:

• Social media engagement
• Podcasts
• A monthly team-building activity

HR Duties Clarifications and Overlap: One of the most frequently misunderstood elements of this role, is how team management and HR intersect. Please see this section below as a general guideline:

Brand Director Responsibilities:

• Filling out employee score cards for their direct reports (brand manager, EA). (The brand manager will fill it out for their team).
• Flagging consistent performance issues to the HR team and making recommendations for termination
• Reviewing Time Doctor stats once a week to make sure nothing is off with their team
• Holding weekly meetings with staff
• Recommendation for promotions as needed for top-performing employees
• Budget of $100 to bonus your husk with Amazon gift cards, however you see
  • Example: 4 x $25 bonuses or 2 x $50
  • Announce these in your husk
• Terminations of BMs
• 2^nd interviews for BM+
  • Typically, if you do the interview, it’s for your husk/direct report and you have to live with the consequences including cutting them if it doesn’t work out.
• Identification of all-star employees