Conversion insights for Amazon sellers show that smartphones drive 77% of retail site traffic and 68% of online orders. Marketplaces like Amazon.com dominate, but global conversion rates average just 1.8%.
Conversion insights for Amazon sellers highlight the persistent challenge of turning traffic into purchases.
Despite smartphones driving retail site traffic and marketplaces like Amazon dominating online orders, rising cart abandonment rates—now exceeding 70%—underscore obstacles like high fees at checkout.
Amazon sellers must use this recent data to strategize effectively and convert clicks into sales.
2024 Global Online Retail Sales and Conversion Trends
Global Online Retail Shopping Data
Global online retail is evolving with mobile traffic dominating and marketplaces leading sales. Conversion rates remain low, posing challenges for e-commerce businesses to turn visits into purchases. Sellers must use these insights to refine strategies and improve sales.
What’s a Good Average Ecommerce Conversion Rate in 2024?Average ecommerce conversion rates are around 2.5% to 3% according to industry leaders.
Mobile Dominance
- 77% of Traffic
Smartphones drive the majority of global retail visits.
- 68% of Orders
Mobile devices account for most online purchases.
Marketplace Growth
- 35% of Purchases
Marketplaces accounted for a significant share of global sales in 2023.
- Amazon Leads
Amazon.com remains the top global retail website.
- Emerging Markets
E-commerce grew by up to 24% in places like the Philippines.
Low Conversion Rates
- Under 2%
Global e-commerce conversion rates remain low.
- Top Sectors
Beauty and apparel have the highest conversion rates.
- Growth Forecast
Online retail sales are expected to reach 22% of total sales by 2027.
Global Conversion Rates Data
Conversion rates are essential for e-commerce success. Recent data highlights variations across sectors, regions, and devices, offering key conversion insights for Amazon sellers.
Sector-Specific Conversion Rates
- Beauty & Makeup – Highest conversion at 2.3%
- Apparel – Close behind at 2.2%
- Overall Average – Just over 1.8%
Regional and Device Variations
- Great Britain – Higher conversion rates than the U.S.
- Device Impact – Desktop and tablet users convert better than mobile.
Rising Cart Abandonment Rates
- Over 70% – Cart abandonment continues to rise in 2024
- Food & Beverage –Lower abandonment, higher conversions
- Main Reason (U.S.) –High extra costs like shipping and taxes
Conversion Insights for Amazon Sellers: Turn Clicks to Sales
Optimize for Mobile Shoppers
To optimize Amazon product pages for mobile shopping, sellers should:
Use Vertical Images
Vertical images take up more screen space, making them appear larger and more eye-catching on mobile devices. Horizontal images look smaller on mobile, potentially reducing product visibility and CTR.
Here’s a video you can watch to learn more about using vertical product detail images:
To maximize sales and conversions, Amazon sellers with dedicated websites should prioritize mobile optimization. A fast, responsive website design is essential since a significant portion of online traffic and purchases originate from mobile devices.
Create High-Converting Content
Usman Adepoju, The Role of Content Marketing in Conversion Rate OptimizationContent that effectively addresses pain points attracts the right audience
To boost Amazon conversion rate, here are some strategies for creating product detail page content that converts:
High-Quality Images and Videos
Showcase your product from multiple angles and include videos that demonstrate its use.
Persuasive Copywriting
Highlight the benefits of your product, focusing on how it solves customer problems.
Leverage Social Proof
Use reviews and testimonials to build trust, and consider turning them into social media graphics or site elements.
Add A+ Content
Use A+ content to create visually appealing, informative listings that help customers remember and trust your product.
To maximize sales and conversions, Amazon sellers with dedicated websites should prioritize mobile optimization. A fast, responsive website design is essential since a significant portion of online traffic and purchases originate from mobile devices.
Focus on High-Performing Niche
Conversion insights for Amazon Sellers based on recent data can help determine which product categories to pursue when leveraging the Amazon marketplace growth.
To stand out among Amazon’s over 2 million active global sellers, focus on high-conversion niches with lower competition. Categories like beauty (2.3% conversion rate) and apparel (2.2% conversion rate) are prime examples.
Tailor your listings to emphasize quality, value, and relevance to your target audience. While many sellers flock to trendy, saturated markets, it can also be more profitable to target underserved niches with lower competition.
Use Amazon keyword research tools to identify high-search volume keywords that your competitors are overlooking. By offering unique products in these niches, you can improve your chances of higher conversion rate on Amazon.
Check out this video on how to look for profitable niche on Amazon:
Address Cart Abandonment
Another actionable strategy to implement resulting from conversion insights for Amazon sellers is addressing key factors that contribute to cart abandonment.
In 2024, nearly half of U.S. consumers abandon their online purchases due to additional costs like shipping and taxes. Mobile cart abandonment is also rising, reaching 84% in mid-2022.
Sellers should streamline the mobile shopping experience and reduce friction during checkout to minimize abandonment. Additionally, offering free or fast shipping is crucial, as 70% of shoppers prioritize free shipping and 60% value fast delivery.
Utilize Regional and Industrial Insights
To reduce regional and industry-specific cart abandonment, conversion insights for Amazon sellers suggest strategizing based on regional behaviors and industry trends. For example, e-commerce conversion rates in Switzerland and the UK are relatively low, at 2.7% and 2.6%, respectively, indicating room for improvement in these regions.
Sellers in high-abandonment industries like luxury and jewelry (81.68%) and home and furniture (78.65%) should prioritize enhancing product descriptions, offering better shipping options, and streamlining checkout to improve conversion rates.
Meanwhile, industries with lower abandonment, such as pet care (53.19%) and food and beverage (58.23%), should focus on reinforcing value propositions and offering incentives like free shipping to reduce abandonment and increase conversions.
Implement Price, Urgency, and Discount Tactics
To boost conversion rates, use urgency and discounts effectively:
Price Incentives
- Free Shipping – A top motivator, especially with urgency.
- Discounts & Bundles – Limited-time deals drive quick decisions.
Example: Highlighting free shipping increased conversions by 6.89%.
Scarcity Tactics
- Show stock limits (e.g., “Only 5 left”) or real-time activity (“20 people viewing”).
- Highlight limited availability to create FOMO (fear of missing out).
Urgency Triggers
- Use countdown timers or time-sensitive offers to push action.
Conversion Insights for Amazon Seller: Other Strategies To Consider
Use Sponsored Ads
Boost visibility with high-impact ad placements like Sponsored Product, Brand, and Video Ads. Target specific keywords and demographics to reach buyers with intent.
Build a Distinct Brand
Stand out with unique designs, custom packaging, catchy taglines, and cause-driven branding. Strong branding fosters loyalty and boosts conversions.
Tap Into Influencers
Leverage influencer trust through the Amazon Influencer Program. Their endorsements reduce buyer hesitation and increase credibility, driving more sales.
Converting clicks into sales on Amazon is undoubtedly a challenging endeavor. Factors like cart abandonment, rising competition, and low global conversion rates make it crucial for sellers to employ effective strategies.
Partnering with professionals, such as an experienced Amazon agency, can make a significant difference based on conversion insights for Amazon sellers. By leveraging expert insights and tailored strategies, sellers can turn these obstacles into opportunities for growth.
