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My Amazon Guy
Field Guide No. 01
2026 Edition
Free field guide for Amazon sellers

The $1M Amazon Roadmap

Ten milestones from first product to seven figures — the checklists, the math, and the mistakes to skip at every stage.

11 milestones  ·  12 working checklists  ·  4 phases  ·  $0 → $1M
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Which Amazon monthly revenue range best describes your business?
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Steven Pope 1M Roadmap

Steven Pope — Founder, My Amazon Guy. $1.2B+ managed across 430+ brands.

Find the first milestone you haven't hit. That's your job this week.

M0-M2
Choose your model, validate the product, and source without getting burned
M3-M4

Get the listing live, registered, and optimized — SEO, images, A+

M5
Launch week: you need sales to get sales — the 5-keyword launch
M6
PPC that pays for itself: ACoS vs TACoS, the Strike Zone flywheel
M7

Cash flow, inventory, and account health — without bankrupting yourself

M8

Scale the catalog: variations, bundles, and when to go international

M9
Why Amazon-only brands hit a ceiling — and how to see it coming
M10

Demand creation: TikTok, UGC, and building the brand beyond Amazon

Built from what actually works

$1.2B+

Annual revenue managed

430+

Brands under management

+519%

Sales growth — Chirp case study

560+

Internal SOPs behind the checklists

The same playbook used daily by the team trusted by brands like Nestlé, Honeywell, and Death Wish Coffee.

“Sellers don’t fail from laziness. They fail from working hard on the wrong thing at the wrong stage. This is the map.”

— Steven Pope, from the introduction
  • 13 working checklists — printed-form style, one per stage, from product validation to your weekly ops routine
  • “Ask Why” root-cause drills — the five-whys habit applied to ACoS spikes, stockouts, and growth plateaus
  • Real case files — including a launch that hit $100K in six months and a PPC rebuild worth +12.4% conversion
  • The ceiling chapter — why Amazon-native brands stall, and the TikTok → Amazon → DTC system that breaks through

Get the roadmap. Know your milestone by tonight.

Instant access to the full field guide and the printable checklist pack. Read it in one sitting or work it for a year — the map doesn’t expire.

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