The use of AI images for Amazon ads is rising. Is it time for you to embrace this technology or stick to traditional methods? We break down the key considerations.
The use of AI images for Amazon ads is seeing an upward trend, but should you jump on the bandwagon? Creating high-quality visuals is essential for success on Amazon, but relying on generic images or struggling to produce enough unique content can be a major obstacle.
Image Generator is one of the new creative tools in the Amazon Ads console that lets you generate custom imagery in seconds. But is this trend right for your brand?
Let’s explore the pros and cons of using AI-generated visuals for your Amazon campaigns and the smart strategies to make the most out of this tool.
AI Image Generator Market Statistics: An AnalysisThe global AI image generator market is expected to grow from $257.2 million in 2022 to $917.4 million by 2030.
Craft Creative Brand Imagery with Amazon’s AI Image Generation Tool
Amazon’s free Artificial Intelligence Image Generator lets brands quickly design custom visuals for ads and listings. This tool streamlines content creation, helping sellers to create engaging, brand-focused imagery in seconds.
Features at a Glance:
- Generate visuals instantly.
- Save and reuse designs for ad campaigns.
- Use across Sponsored Brands, Sponsored Display, Brand Stores, and Posts.
- Produce multiple images to boost engagement.
- Access 40+ lifestyle and seasonal options.
Accessible within the “Creative tools,” in the ads console, this Image Generator supports square, vertical, and horizontal formats. Vendors, registered sellers, managed service providers, and advertisers in the US, Canada, Germany, France, Italy, Spain, UK, and Mexico may use the tool.
How to Use AI Images for Amazon Ads with the free tool
- In the ads console, go to “Creative Tools” and click on “Image Generator.
- In the Image Generator Dashboard, you may change the country (marketplace) where you want to create the AI Image.
A country may be missing from the list if the feature isn’t available there or if the account lacks permission to manage ads in that region.
- Click “Add Product” and add the ASIN or product name of the item you want to generate an AI image for.
- Describe how you want the AI-powered image generation output to look.
8 Strategic Ways to Use the Amazon Image Generator
1. Be Concise and Direct
Specify exactly what you want without unnecessary instructions or filler phrases.
Example: Use “A box of cans on a table” instead of “Put a box of cans on a table.”
2. Anchor the Product in Context
Describe the product as already part of the scene.
Example: “A face wash in a bathroom” or “A sandal on a beach.”
3. Provide Clear Details
Use descriptive words to convey mood, style, or visual attributes.
Example: “A rustic table with a warm, glowing lamp.”
4. Leverage Precise Adjectives
Use descriptive words to convey mood, style, or visual attributes.
Example: “A rustic table with a warm, glowing lamp.”
5. Avoid Ambiguity
Ensure prompts are straightforward to prevent misinterpretation.
Example: Instead of “Black and white spotted dog,” use “A dog with black and white fur spots.”
6. Focus on Positive Prompts
Avoid using negative language like “do not include” as it may be ignored.
Example: Instead of “Do not include chairs,” specify, “A room with only a dining table.”
7. Iterate and Refine
Test your prompts and note successful elements for future use. Maintain a record of input-output pairs to streamline revisions.
8. Provide Complete Inputs for Accurate Results
Each input is processed independently, so include all details in a single prompt.
- Example (Do): First input: “An umbrella on a beach.” Second input: “An umbrella on a beach with a chair next to it.”
- Example (Don’t): First input: “An umbrella on a beach.” Second input: “Now add a tree next to it.”
Use AI Images for Amazon Ads: Pros and Cons
| Aspect | Pros | Cons |
|---|---|---|
|
Cost Reduction |
-Saves up to 80% of shooting costs compared to traditional photography. – Minimizes expenses on manpower, studio, equipment, and props. – Reduces post-production editing workload. |
-May require initial investment in AI tools. – Cost savings might not apply universally across industries. |
|
Reduced Work Time |
-Generates images in seconds, significantly reducing time to list products. – Batch processing enables rapid scaling. – Adjusts to various styles, angles, and scenarios automatically. |
-May lack the nuanced creativity of human photographers. – Overuse could lead to generic visuals over time. |
|
Visual Appeal |
-Aligns visuals with consumer preferences using AI analysis. – Improves click-through and transaction rates. – Enables personalization with virtual models and interactive elements. |
-Misaligned visuals may erode consumer trust. – May not fully reflect product reality, increasing returns. |
|
Legal Issues |
N/A |
-Risks of copyright infringement. – Legal complications for misrepresenting product details. |
|
Brand Reputation |
N/A |
-Consumer dissatisfaction with inaccurate representations. – Increases in return rates and negative reviews. |
Crucial Considerations
- Cost Reduction
Hidden expenses may include ongoing AI tool subscriptions, updates, and training. Additionally, the learning curve for staff could temporarily affect productivity, while ensuring quality standards for AI-generated images might require extra time or expertise, adding to overall costs.
- Reduced Work Time
Possible challenges include the lack of nuanced creativity compared to human photographers, which could result in less unique or personalized images. Overusing AI-generated visuals might also lead to generic or repetitive content, potentially diminishing the distinctiveness of product listings.
- Visual Appeal
AI-generated images pose the risk of misaligned visuals, which could erode consumer trust and negatively impact sales. Additionally, AI-generated images may not fully reflect the actual product information, potentially leading to higher return rates and customer dissatisfaction.
Visually appealing and accurate images on Amazon are essential for standing out in a competitive market. While AI image generators can produce images quickly, achieving the desired level of quality and precision often requires several prompt revisions.
In many cases, poor design choices, such as hard-to-read fonts or small text, can significantly impact product visibility and reduce consumer trust.
This emphasizes the importance of having skilled professionals, like graphic designers from an Amazon agency, involved in the design process to ensure images are both attractive and aligned with product details, ultimately enhancing consumer confidence and improving conversions.
Watch the video below to understand how this works.
- Legal Issues
NBC NewsAI image misinformation has surged, according to Google researchers.
Copyright infringement may result if AI-generated images unintentionally replicate protected content. Misrepresenting product details through AI images could also lead to legal complications, especially if it violates consumer protection laws.
- Brand Reputation
AI-generated images inaccurately representing the product could result in consumer dissatisfaction, leading to a loss of trust. This can result in higher return rates and more negative reviews, potentially damaging the seller’s reputation.
