Kevin Sanderson
Marketing and Partnerships Manager
Kevin brings top-tier Amazon and eCommerce expertise to My Amazon Guy. A seasoned six-figure seller, he’s helped 6, 7, and 8-figure sellers expand internationally.
Known as lead generation top voice on LinkedIn, he also drives MAG’s growth through email and affiliate marketing, webinars, and virtual conferences with Amazon experts to guide sellers on profitable strategies.
Known as lead generation top voice on LinkedIn, he also drives MAG’s growth through email and affiliate marketing, webinars, and virtual conferences with Amazon experts to guide sellers on profitable strategies.
Get to know Kevin
Seasoned Entrepreneur & Business Leader
With 9+ years as an eCommerce store owner, he’s skilled in strategic growth and digital marketing. His background in business development and event management makes him a strong support for Amazon sellers at My Amazon Guy.
Business-Savvy Hospitality Expert
Kevin holds a Bachelor’s in Restaurant, Hotel, and Institutional Management from Texas Tech University and an MBA from Webster University, blending industry expertise with advanced business skills.
Certified in Health & Insurance Markets
He holds a Life, Health, and Variable Annuities Insurance License from Florida and certifications in the 2014 and 2015 Individual Marketplaces from CMS, showcasing his expertise in regulated markets.
Articles
Amazon Advertising vs Walmart Advertising: Learn Which Is Better for Sellers
March 13, 2025
Are you wondering about the difference between Amazon advertising vs Walmart advertising? Look no further—we’ll break down the key differences
Effective Ways to Increase Your Amazon Conversion Rate to Drive More Sales & Maximize Your Profits
March 6, 2025
Are you tired of hearing so-called Amazon gurus say, “Increase your Amazon conversion rate to succeed!” but never actually explain
Is Selling on Amazon Worth It? Expert Insights for Amazon Sellers
March 1, 2025
Are you asking yourself, “Is selling on Amazon worth it?” The answer is yes—but only with a solid strategy. Selling
How to Get More Positive Amazon Product Reviews: Rules, Strategies, and Best Practices
February 27, 2025
If you were a shopper, can you trust Amazon products with no reviews? Probably not. So, as a seller, what’s
Amazon Mobile Optimization Guide: Boost Sales with Mobile-Friendly Product Listings
February 20, 2025
Are your product listings optimized for mobile? They should be! So, read this Amazon mobile optimization guide to discover the
Managing Negative Reviews on Amazon: Proven Strategies to Protect Your Brand
February 13, 2025
Are you struggling to manage negative reviews on Amazon? While they can be frustrating, they are an inevitable part of
ACoS vs TACoS on Amazon: Understanding Key Amazon Advertising Metrics
February 6, 2025
Confused about ACoS vs TACoS on Amazon? Many sellers find these advertising metrics confusing, but understanding them is crucial for
5 Best Selling Niches for Amazon FBA: How to Find Winning Products to Sell on Amazon
February 6, 2025
The start of selling on Amazon FBA is finding the right products. Part of that is choosing the best niches
How to Avoid Getting Scammed on Amazon: Tips to Stay Safe Online
February 1, 2025
Amazon’s reputation as a trusted online marketplace makes it a prime target for scammers. Many people assume that if a
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