How to File Brand Registry on Amazon for Seller Central A+ EBC and Storefront

Filing brand registry on Amazon is extremely important. If you do not have a trademark yet, you need to first file a trademark (This is a service we offer.)
Once you have a trademark, and an Amazon Seller Central account, you can file Brand Registry by following these steps:

Brand Registry Steps:

  1. Go to brandservices.amazon.com
  2. Login
  3. File Brand Registry (You need the trademark registration number for this)
  4. Trademark owner (lawyer/you) will receive an email from Amazon
  5. Respond to that email affirming approval
  6. Get code, and put it into the case log.
  7. 48 hours after you complete brand registry, you can begin building A+ content and a brand store page.

Benefits of Brand Registry:

  1. Protect your brand and take control of your Amazon listings. You can now file trademark infringement cases at https://www.amazon.com/report/infringement
  2. Stand out from the competition and showcase your brand with Enhanced Brand Content on Amazon. (Now commonly referred to as A+ Content)
    ACA Mini Game EBC Draft 1
  3. Stand out from the competition and showcase your collection of products on a brand storefront.
    9
  4. Headline ads
    Image result for amazon headline ads
Share:

How long does it take for Amazon Listings to Refresh a Change?

My Amazon agency updates hundreds of product detail pages a day. Often, clients will ask us for urgent changes for one reason or another. The timing of which may not immediately reflect.

Our general rule of thumb is that most, about 40%, changes appear within 30 minutes. About 30% of changes take a full 24 hours. And an additional 30% require a physical ticket to be filed to get the change to show. This is often due to retail contributions, or a detail page being locked down by Amazon. A ticket causes a manual review, and then the change goes through if you share manufacturer proof. So when you make changes the best practice is to update the back end of Seller Central, wait a day, check to see if it reflects. If it doesn’t file a ticket.

One additional tip, hold down CTRL+f5 to hard refresh a listing. This clears your cache and lets you see the  most recent update. Often images require a hard refresh before displaying on your screen. Other people who don’t have a cache will see the changes, but those that have a cache will see the old version until that cache is cleared.

Image result for ctrl + f5

Per the Amazon help file.

Edit a listing

In most cases, changes you make to product information appear on Amazon within 5 minutes. However, some updates can take up to 6 hours. Product descriptions longer than 500 characters are generally updated at 8:00 AM PST the following day. Images may take up to 24 hours to appear on a product detail page.

To edit details for an existing listing:

  1. On the Inventory menu, select Manage Inventory.
  2. Select the Active status filter above the product list.
  3. Find the listing you want to edit, and select Edit from the drop-down menu for that listing.
  4. Click the links at the top of the page to add, edit, or change the listing’s content. You can also type price and quantity updates in the text boxes in the Price and Quantity columns.
  5. Click Save and finish.
Share:

How an Automated Email Campaign Can Bring in More Product Reviews

Guest post by Robby Stanley, Chief Marketing Officer at FeedbackWhiz.

It’s difficult to overstate the importance of product reviews on Amazon. Recent studies have shown that over 90% of internet-using consumers occasionally or regularly consult product reviews when making a purchase. This makes sense; in a world where most consumers have a smart phone and online reviews on any product are just a few taps away, why not take a moment to get more information on a product instead of buying it blindly?

It becomes even easier for consumers to interact with online reviews when they are built into the shopping platform like they are on Amazon. Every search yields thousands of results, and since customers only have a limited amount of time, trusting product reviews is an excellent alternative to individually vetting out all of their options. 

Both the quality and the quantity of product reviews matter. A higher number of product reviews gives the product rating more validity. A perfect five-star rating is nice, but with only three product reviews, it will usually be viewed as less trustworthy than an item with a 4.7 rating that has hundreds of product reviews.

Why email is your best option for acquiring organic product reviews

Amazon is committed to making the experience of shopping on its site as easy and customer-friendly as possible. As a part of this commitment, the company wants product reviews listed on the site to be honest and an accurate portrayal of how customers really feel about a product.

In an effort to make this goal a reality, Amazon has cut down significantly on fake reviews and reviews that were given in exchange for incentives. It is illegal per Amazon’s Terms of Service to agree with other sellers on Facebook or on a forum to leave positive reviews on each other’s products, and it is also illegal to offer a free product, a discount, or any other incentive to leave a positive review either.

In fact, it is even illegal to ask for a positive review. When asking for a product review through email, you can only ask for a review on the product; you can’t ask for it to be positive, or mention that instead of leaving a negative review they should let you deal with it instead. The idea from Amazon’s perspective is that the customer should always be leaving a legitimate review.

Taking short cuts to increase your number of product reviews may seem tempting, but is it really worth the risk? Breaking Amazon’s rules can result in review removals, product listing removals, and even account suspensions. It’s much better in the long term to build up product reviews organically through a legal email campaign. 

The first email: Checking in

The first email in your sequence will simply be used to check in with your customer. This should be sent as soon as their order has been processed or when it has been shipped out. You could make this email light-hearted with some fun GIFs or informative with some information on how to use the product; it all depends on what you are selling and what your brand is all about. 

Taking the time to manually send out an email every time an order is processed would be unrealistic for most sellers who don’t have that kind of time and energy to burn. Fortunately, with an automated email sequence, this won’t be an issue. 

A service like FeedbackWhiz allows you to build templates for all of your products that include auto-populating smart tags, so as soon as an item sells the sequence kicks into effect and the necessary details in the tag are filled in automatically. The first email, scheduled to be sent out once the order has processed, might look something like this:

Hello,

My name is (Seller Name), and I just wanted to take a moment to thank you for your purchase of [[ITEM_NAME]]. 

(Inserted “Thank You” GIF)

The warehouse is getting it ready and it should be shipped out to you in no time! You’ll be able to keep track of its progress using this link: [[LINK_SHIPMENT_TRACKING]]

(GIF of a shipping truck)

We here at (Company Name) are committed to making sure that our customers are always taken care of. You can contact us any time at [[LINK_CONTACT_SELLER]] if you have any questions or any issues with your order.

Thanks again,

(Seller Name)

 

feedback whiz first email sample sequence thank you email asking for product reviews on amazon buyer feedback

 

The second email: Asking for a product review

The second email should be scheduled to be sent out only when the buyer has had enough time to actually try out the product and formulate an opinion on it. A follow-up on a screen cleaning device could probably be sent within the first week as a product like this would probably be tried out right away. On the other hand, a customer might need 2-3 weeks to decide if they enjoy a variety pack of flavored teas.

Each product can have its own automated email sequence, so give some thought to what makes the most sense for each of your products. After an appropriate amount of time has passed, you can send an email like this:

Hello,

It’s (Seller Name) again! You’ve had [[ITEM_NAME]] for about three weeks now, and we sincerely hope that you’ve been enjoying it. Thank you again for your purchase.

(Inserted “Thank You” GIF)

If you have some time, we’d really appreciate a product review! Amazon customers like you rely on product reviews to get honest feedback about the items they are considering purchasing. And sellers like us can use these product reviews to make sure that our products are being enjoyed and to correct any issues that consumers may be having. We value your feedback; thanks for your time! [[LINK_PRODUCT_REVIEW]]

(Inserted “We Appreciate You” GIF)

And as always, please let us know if you have any questions or anything else. We are here to help! [[LINK_CONTACT_SELLER]]

Thanks,

(Seller Name)

 

asking for buyer feedback on amazon using emails with feedback whiz second email in sequence amazon seller central

 

What to do about a negative product review

Because you are asking for any product review (and not just a positive one), you will occasionally receive a neutral or negative review. This is a natural part of doing business on Amazon, and one that you shouldn’t respond to with anger.

FeedbackWhiz lets you know when a product has received a review, and generally these reviews are left under the seller’s real name. You can set up a template to send to buyers that leave negative reviews; while you can’t explicitly ask them to remove or revise their review, you can insinuate it by helping them solve their issue and then pointing out how important reviews are on Amazon and giving them a link to revise their product review with.

If all else fails, you can respond to the negative review directly on Amazon, explaining that you reached out and attempted to remedy the situation and you apologize for the inconvenience. This will show other shoppers that you are committed to making things right if their order doesn’t work out.

Overall, most of the product reviews you receive should be positive ones if you have a quality product and good customer service. Your increased number of product reviews will build on itself, creating more sales, more product reviews, and so on. Don’t hesitate to get started on your own email marketing campaign as soon as possible. 

Share:

How to Rank Higher on Amazon & Get Your Products on the First Page

Having your product show up at the very top of search results is the best way to find success on Amazon, but with everyone fighting for that top spot, how do you make your product stand out? By understanding Amazon’s search algorithm and what factors Amazon looks at when determining search rankings, you can increase your own rankings and gain more organic sales.

Understanding Amazon’s Algorithm

A9 is the search algorithm that Amazon uses to determine product rankings. Understanding the A9 algorithm and knowing what Amazon looks at when determining search rankings is the key to getting your products to show up on the first page. Below are the most important factors that influence rankings on Amazon; focusing on these factors will increase your search rankings.

Keyword Matching

Amazon’s search results are based on keyword matching. If a user searches for a specific keyword and that keyword is in your product listing, your product is very likely to show up somewhere in the search results.

Price

Product pricing makes a difference. Amazon knows that competitively priced products are more likely to sell, therefore they end up ranking higher. If your price is significantly higher than your competitors’, your search rankings may take a hit.

Conversion Rates

Amazon wants to promote their best-selling products, therefore products with higher conversion rates typically rank higher. If buyers are viewing your product but never making a purchase, you may have a tough time moving up to page one.

How to Increase Your Search Rankings

Optimize Your Listings

The best and easiest way to increase your search rankings on Amazon is to optimize your listings by using relevant keywords in as many places as you can, including your title, bullet points, and description.

Your Product Title

Your title should contain your most important keywords. Avoid keyword stuffing in your titles, though, as this can hurt your rankings. Amazon has four main criteria for product titles:

1. Titles must not exceed 200 characters, including spaces.
2. Titles must not contain promotional phrases, such as “free shipping”, “100% quality guaranteed”.
3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
4. Titles must contain product-identifying information, such as “hiking boots” or “umbrella”.

Titles with 150 characters or more and that include your brand name, product name, keywords, and sizing and color information would be considered fully optimized.

Your Bullet Points & Description

The keywords in your bullet points and descriptions can also help your rankings. You should prepare a list of relevant keywords before writing your product descriptions. You can use keyword tools like Helium 10 to find relevant keywords, or you can do your own research by going through your top competitors’ listings and finding the keywords that they are targeting in their titles, bullets, & descriptions. Try to implement as many keywords as you can in your bullet points and descriptions while still maintaining readability.

Your Backend Keywords

Amazon allows you to enter 250 bytes of search terms in the back end of your listing, where customers cannot see them. The backend search terms are a great place to include spelling variations, synonyms and foreign language keywords. There’s no need to repeat any word, as it doesn’t help your rankings any more than including a word once. It’s important to remain under the character limit, or none of your search terms will be indexed.

Increase Sales Velocity

Amazon sales have a snowball effect; the more conversions and sales you have, the higher your search rankings become, which in turn leads to more sales.

You can increase your Amazon sales velocity by using PPC advertising or directing external traffic to your Amazon products through social media. Most sellers find the greatest success through Sponsored Products advertising, where they can bid on specific keywords and ASINs. When Amazon’s algorithm notices that shoppers are buying your product, your product will in turn rank higher for relevant keywords.

Ranking on the first page for any keyword doesn’t happen overnight, but if you make sure that your products are optimized and focus on gaining more conversions, your rankings will continue to increase.

The Amazon consultants at My Amazon Guy are experts at Amazon SEO, advertising setup, and increasing conversions. Contact us for expert guidance in getting your products to rank higher on Amazon.

Share:

How to Create a Vanity URL for an Amazon Brand Storefront

More often than not, when you create a storefront, Amazon will not give you the Vanity URL. A vanity URL contains the name of the brand in it like https://www.amazon.com/SecureItTactical for example. 

In the below screenshot, Secure It Tactical’s vanity URL has not been updated after they published their storefront. 

Steps:

  1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.

  2. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Contact Us”.

  3. Once the contact page has loaded, click on “Advertising and Stores.”

  4. Click on Stores > Basic Setting > Store Builder
  5. Fill out the “Contact Reason” and the description. You can copy what is in the description below. It works every time.  
  6. Add an attachment if you’d like.

After this, Amazon should reply, changing the Vanity URL. 

Look below for an example!

 

 

 

Share:

How to Remove Negative Product Feedback on Amazon

It is very difficult to convince Amazon to remove negative product feedback. Even when it is blatantly in a customer’s best interest to remove said feedback. Sometimes fake reviews come in the form of negative 1-3 star reviews. Your #1 goal to get negative feedback removed is to be a squeaky wheel and continuously claim the review breaks Amazon’s terms and conditions. And do that, you should quote their own rules.

Figure out which of the below responses makes the most sense, and then go file a ticket by selecting Selling on Amazon issue / Products and inventory / Product Reviews / and then fill in the contact reasons and describe issue sections.

You will have a sub 20% chance of getting a removal, and it will almost always take 3 followups on the ticket. But it may be worth your efforts.

 

 

Review Type Response Response Option 2
About seller The following review is about the seller and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
About shipment The following review is about the shipment and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
About packaging The following review is about packaging and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
Competitor The following negative review is from a competitor which violates Amazon’s community guidelines under “Promotions and Commercial Solicitations”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers. Review link below.
Wrong Product The following negative review is about the wrong product which violates Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers. Review link below. The following negative review is about the wrong product which violates Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this negative review to be moved to the correct product in order to provide helpful reviews for our customers. Review link below.
Wrong Ingredients The following negative review lists the wrong ingredients which do not comply with Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this review to be removed in order to provide helpful and authentic reviews for our customers. Review link below. Ingredient list attached.
About pricing The following negative review is about pricing which violates Amazon’s community guidelines under “Be Helpful and Relevant” bullet point two. We are requesting this negative review to be removed in order provide helpful reviews for our customers. Review link below.
Contains Profanity The following review contains profanity which violates Amazon’s community guidelines under “Respect Others” bullet point one. We are requesting this negative review to be removed in order to provide helpful reviews for our customers.
Hostile, Threatening Speech, or Violent The following review contains hostile speech which violates Amazon’s community guidelines under “Respect Others”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers.
Unverified We are requesting the review made by XXX to be removed on the following product. We have verified she/he did not order this product but instead posted a review. Please remove this review as it is unfair for us and other customers. See screenshot for more details.

 

Match the Ticketing information requested up.

 

Review Amazon’s most up to date guidelines here: https://www.amazon.com/gp/help/customer/display.html?nodeId=201929730

Share:

A+ Content Changes for Enhanced Brand Content on Amazon

 

We have the honor of guest posting on Feedback Whiz on A+ Content.

 

As brand registry starts to mature on Amazon, and everyone has their trademarks in places, it’s become a wild wild west for enhanced brand content. Because of that, Amazon has tightened up its reigns by moving both Vendor Central and Seller Central onto the same module platform and renaming it all simply A+ Content.

 

Read more here.

 

Share:

New Amazon Day Promotion – Prime Day Discount 2019

 

Prime Day 2019 is officially July 15th and 16th. Leading up to this expect a “Prime Day Week” of promotions from Amazon.

Last year you could submit lightning deals. This year, you can submitting lightning deals as well as a “Prime Day Promotion”

This new year feature is accessed by going to: Advertising / Prime Exclusive Discounts

If you don’t see this feature available on your account, it is likely a permission issue. To fix, go to settings / permissions, and add the appropriate permission as see in this below screen shot.

 

Step 1 is to enter a name of your discount, nothing special here, it’s just internal naming.

One major call out here – this can stack with other offers. So if you already setup a coupon or lightning deal, you’ll want to avoid stacking these…

 

 

 

Onto step 2. You will download a template, and then upload it.

 

 

I found this the template to be a bit tricky. Here’s a screen shot of one I got to successfully take. Please note you need to fill out every single column.

 

 

 

 

 

 

 

After you upload it you can validate whether it worked. Here’s a screen shot of an arrow pointed to one NOT scheduled. Means you have to work on it more until it looks like the one just below it, and it says “Scheduled”

 

 

 

Because this feature is brand new, we don’t know exactly how it will look to the customer. I recommend everyone selling on Amazon to participate with this.

Below is some direct help files from Seller Central. Should you need help setting a Prime Day Promotion up, contact us at MyAmazonGuy.

Seller Central information:

Prime Exclusive Discount

Prime Exclusive Discount is a price discount available to Prime members. Products with a Prime Exclusive Discount will display strikethrough pricing and a savings message for Prime members in search results, and on the product detail page. Prices adjusted for discounts are displayed on the detail page buy box for Prime members.

On Prime Day, products with Prime Exclusive Discounts will display a Prime Day Deals badge in search results, and on the product detail page.

Share:

New Amazon Tool: Automated Stranded Relister to Fix Inventory

 

 

Automated Stranded Relister to Fix Inventory

This new tool is a God send from Amazon. If it does what it intends to do, it will automate getting stranded inventory back live. I’ve been working the Seller Central platform for years, and items get stuck in stranded all the time. More often than not due to Amazon FBA issues, or catalog problems.

 

Why Does Amazon Inventory Strand? (Become unsellable)

Inventory can become stranded for a variety of reasons. For example, the listing for that product may have been suppressed or may have never been created, resulting in stored inventory that is accumulating storage fees but that can’t be sold because the listing is not active.

 

What’s new for Amazon stranded?

• The Date classified as unsellable column shows a deadline for relisting or removing inventory to prevent it from becoming unsellable.
• Click Delay unsellable classification to gain 30 more days to appeal or fix stranded inventory issues before inventory is classified as unsellable.
• Automatic relist and Automatic change to FBA are now available. You can configure settings by clicking Edit automatic-action settings just above.
• To avoid having inventory automatically relisted or changed to FBA, select Opt out of auto action in the drop-down arrows to the right of each listing. Another way to do this is by changing the Start selling date/Offer start date.
Share:

How to Reconnect or Connect AWS Amazon Web Services to Seller Central

How to create and activate an Amazon Web Services Account:

  1. Go to the Amazon Web Services home page.
  2. Choose Sign Up.
    Note: If you’ve signed in to AWS recently, the button might say Sign In to the Console.
  3. Enter your account information, and then choose Continue.
    Important: Be sure that you enter your account information correctly, especially your email address. If you enter your email address incorrectly, you won’t be able to access your account. If Create a new AWS account isn’t visible, first choose Sign in to a different account, and then choose Create a new AWS account.
  4. Choose Personal or Professional.
    Note: Personal accounts and professional accounts have the same features and functions.
  5. Enter your company or personal information.
  6. Read and accept the AWS Customer Agreement.
    Note: Be sure that you read and understand the terms of the AWS Customer Agreement.
  7. Choose Create Account and Continue.

https://aws.amazon.com/premiumsupport/knowledge-center/create-and-activate-aws-account/

 

To reactivate your AWS Amazon Web Services to your Amazon Seller Central account follow the below steps:

  1. Visit https://console.aws.amazon.com/support/ and file a support case for your request.
  2. Log in to your Amazon Web Services account.
  3. Click the Support tab in the upper-right.
  4. On the right side, click Create a Case.
  5. Complete the form with your Amazon Web Service account questions. or request
  6. Click Submit button.

 

 

Share:
Scroll to top