Advertising Cost Reduction
The strategy for the advertising cost reduction audit is to identify the areas where you are overspending and shifting ad dollars to high performing campaigns. The result is a dramatic decrease in ACOS as well as overall ad spend. These optimizations will then lead to opportunities to scale growth profitably. The following are areas of focus when performing an advertising audit.
Ad Cost Reduction Area of Focus:
- Ad Spend Over Target
- Focus on Relevancy
- Eliminate Non-Performing Keywords
- Click-Through Rate (CTR)
- CPC - Cost Per Click