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Amazon Brand Name Change

Have you tried updating the brand name on your Amazon listing yourself? Watched several how-to videos with no success?
Then it’s time you turn to My Amazon Guy, so we can handle the work for you.
Amazon Brand Name Change

“I am highly thankful to the team at My Amazon Guy for achieving this almost impossible task for me successfully.

When I had to change my brand name, I tried doing it myself for an ASIN by contacting Amazon seller support. But after a lot of failed efforts, I hired My Amazon Guy as a friend had vouched for them. They pursued Amazon seller support with such persistence that after a lot of effort, finally they were successful. It would have been a real blow to my sales had this not been done. They literally saved my business. All my reviews are intact and I can sell with a new brand name without any effect on my listings.

I highly recommend them for every service they provide. Thorough professionals.”

~ Nakul Kedia

Trippie Day

“Just wanted to say thank you very much for a job well done 😊”
~ Uzi O.

Our Brand Name Change Service Consists of:

Pricing: $2000 for up to 10 ASINs & $4000 for 30 ASINs ( 1 ASIN | 1 Marketplace ).


Why Hire My Amazon Guy?

When it comes to Amazon, you no longer have to face confusing and frustrating processes alone. My Amazon Guy has years of knowledge and experience regarding brand name updates and many other catalog issues with Amazon. We know what Amazon needs in order to get your changes to be made.

Protect Your Brand

Gain Access to Brand Building Tools

Create Sponsored Brand Campaigns

“I was having a problem in trying to change my incorrect brand name on Amazon for several months, and dealing with Amazon Brand Registry without any success, but with many frustrations to say the least. Amazon Brand Registry is a very difficult service to deal with especially if you wanted to edit your listings.

I was fortunate enough to hear about My Amazon Guy and was told that they would be able to help me steer through this frustrating minefield by taking this issue to BR at a reasonable fee, so I accepted their help.I have not looked back and after a few weeks, all my Asins that had an incorrect brand name had been changed to the correct brand. I can’t praise them highly enough for their efforts, and can strongly recommend them for any type of issues that we sellers are constantly being bombarded by Amazon.

Thank you Merven (My Amazon Guy ) for all your efforts.”

~ Wally


Testimonial: Damian Olive

“Wow, I’ve been stressing about this issue for the last 2 months and you were able to do it in a short amount of time, I really appreciate it. You guys are the shit hahaha and I’ll definitely refer all my FBA colleagues to your team.”
Client testimonial for My Amazon Guy


Mamba Wyn

Get Your Brand Name Updated Today

$2000 for up to 10 ASINs & $4000 for 30 ASINs
*If we don’t succeed, we reimburse $500.

Our Brand Name Change Service Includes:

“Kristia from MyAmazonGuy was able to update a number of brand name changes and also set up variation themes on all my listings – a task which I had been trying to do for months. A few emails with My Amazon Guy got the job done in a few days – leaving me free to run my business.“

Client testimonial for My Amazon Guy

John Somer


“Thank you. I really appreciate all the good work you guys did. I was kind of skeptical, because I was told it wasn’t possible. My Amazon Guy did the impossible and now I can transition to the new brand smoothly – it means a lot to us. I look forward to working with you guys on a bigger project some time soon.“

Client testimonial for My Amazon Guy


Amazon Seller

Brand Name Change FAQs

Need more help? Contact us with any questions or concerns

A brand name change is the process of changing the brand node on your product from one to another.
There is no impact to your listing. *Brand store needs to be build so brand name links to brand store.
In usual conditions there are zero impact to sales during the brand name change process.
There is zero impact to ads. Ads are done on the SKU level. It has nothing to do with brand. However, Brand ads “could” be slightly affected and may need to be set up again. This work is out of scope but is likely not needed. There will be no issues with Sponsored Products ads.

It depends. On average it takes 3-30 days, but can take much longer. Every case varies

There is zero impact. This is a data point and not a logistics issue.
Minimal. If there is a parentage involved, the parentage must be rebuilt and reviews may not recombine. But no reviews are ever lost. FBA inventory is untouched. Luckily, we’ve never seen pushback from Amazon on a successful brand name change. Amazon’s public policies and copy-paste support tickets claim you can’t change a brand name but this is simply not true.
More simple cases can be completed within 7 days. We pledge 10-30 days as a service level agreement.

We don’t offer a warranty, due to not being able to control Amazon’s response. But we average a 95% success rate and have a very public reputation to uphold. We would not offer this service if we didn’t have the confidence in our abilities.

Miguel R., Las Villas Designs
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I would like to thank everyone at My Amazon Guy who have been amazing to work with. Without their help I would've lost all the hard work I have put into building my brand. My reputation, my reviews, and my harfwork has been saved by them when I faced the hard task to change my brand name. The team here dedicated their time to make sure all of my products were updated with my new brand name, they constantly kept me up to date on everything, and they never left a question unanswered. I highly recommend anyone to go with them, they will not give up on you or your business.

“I am pretty independent and am able to do most Amazon things myself, so, to be honest, was not super excited to pay to fix an issue, however, when it came to changing the brand name of an existing ASIN (which had many reviews that I did not want to lose by creating a new ASIN) I hit a hard wall. I could not get Amazon to change it no matter how many times and approaches I took with their support staff. I reached out to My Amazon Guy after seeing a youtube clip stating that they knew how to do this. 

I had a conversations with the account manager and then after I decided to proceed it honestly took the team less than 10 days to have the brand name changed. I dont know how they did it, but am supper happy with the work that they did behind the scenes. I can not recommend these guys enough when you run into critical issues. “

~ Michael


I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad