Amazon Brand Name Change

A brand name change is the process of changing the brand node on your product from one to another.

There is no impact to your listing. *Brand store needs to be build so brand name links to brand store.

In usual conditions there are zero impact to sales during the brand name change process.

There is zero impact to ads. Ads are done on the SKU level. It has nothing to do with brand. However, Brand ads “could” be slightly affected and may need to be set up again. This work is out of scope but is likely not needed. There will be no issues with Sponsored Products ads.

3-30 days. Big range. There are tons of variables when it comes to Amazon Brand Name Changes.

There is zero impact. This is a data point and not a logistics issue.

No, but if we fail we’ll refund $500 after 30 days. Changing the brand attribute does not require you to update anything else, including images. I would be proactive with a brand name change, not reactive.

Minimal. If there is a parentage involved, the parentage must be rebuilt and reviews may not recombine. But no reviews are ever lost. FBA inventory is untouched. Luckily, we’ve never seen pushback from Amazon on a successful brand name change. Amazon’s public policies and copy-paste support tickets claim you can’t change a brand name but this is simply not true.

More simple cases can be completed within 7 days. We pledge 10-30 days as a service level agreement.

We don’t offer a warranty, due to not being able to control Amazon’s response. But we average a 95% success rate and have a very public reputation to uphold. We would not offer this service if we didn’t have the confidence in our abilities. For your peace of mind, we reimburse $500 in cases where we don’t succeed.