Amazon Brand Name Change

Have you tried updating the brand name on your Amazon listing yourself? Watched several how-to videos with no success? Then it’s time you turn to My Amazon Guy, so we can handle the work for you.

With My Amazon Guy’s Amazon brand name change services you will:

Pricing: $2000 for 1-10 ASINs & $4000 for 11-30 ASINs (per marketplace)

Amazon Brand Name Change

“I am highly thankful to the team at My Amazon Guy for achieving this almost impossible task for me successfully.

When I had to change my brand name, I tried doing it myself for an ASIN by contacting Amazon seller support. But after a lot of failed efforts, I hired My Amazon Guy as a friend had vouched for them. They pursued Amazon seller support with such persistence that after a lot of effort, finally they were successful. It would have been a real blow to my sales had this not been done. They literally saved my business. All my reviews are intact and I can sell with a new brand name without any effect on my listings.

I highly recommend them for every service they provide. Thorough professionals.”

~ Nakul Kedia

Trippie Day

5/5
“Just wanted to say thank you very much for a job well done 😊”
~ Uzi O.
Teamica
5/5

Our Amazon Brand Name Change Service Consists of:

Pricing: $2000 for up to 10 ASINs & $4000 for 30 ASINs (per marketplace).

seo
A person holding a cup with the words change your brand while utilizing seller central management.

Why Hire Us For Your Amazon Brand Name Change Needs?

When it comes to Amazon, you no longer have to face confusing and frustrating processes alone. My Amazon Guy has years of knowledge and experience regarding brand name updates and many other catalog issues with Amazon. We know what you it takes for your Amazon Brand Name Change to succeed.

Protect Your Brand

Gain Access to Brand Building Tools

Create Sponsored Brand Campaigns

“I was having a problem in trying to change my incorrect brand name on Amazon for several months, and dealing with Amazon Brand Registry without any success, but with many frustrations to say the least. Amazon Brand Registry is a very difficult service to deal with especially if you wanted to edit your listings.


I was fortunate enough to hear about My Amazon Guy and was told that they would be able to help me steer through this frustrating minefield by taking this issue to BR at a reasonable fee, so I accepted their help.I have not looked back and after a few weeks, all my Asins that had an incorrect brand name had been changed to the correct brand. I can’t praise them highly enough for their efforts, and can strongly recommend them for any type of issues that we sellers are constantly being bombarded by Amazon.


Thank you Merven (My Amazon Guy ) for all your efforts.”

~ Wally

5/5

Testimonial from Damian Olive

“Wow, I’ve been stressing about this issue for the last 2 months and you were able to do it in a short amount of time, I really appreciate it. You guys are the shit hahaha and I’ll definitely refer all my FBA colleagues to your team.”
Client testimonial for My Amazon Guy

David

Mamba Wyn

Get Your Brand Name Updated Today

$2000 for up to 10 ASINs & $4000 for 30 ASINs
*If we don’t succeed, we reimburse $500.

Our Amazon Brand Name Change Service Includes:

A woman multitasking on her laptop while efficiently managing her Amazon seller central account.

“Kristia from MyAmazonGuy was able to update a number of brand name changes and also set up variation themes on all my listings – a task which I had been trying to do for months. A few emails with My Amazon Guy got the job done in a few days – leaving me free to run my business.“

Client testimonial for My Amazon Guy

John Somer

AutoUseful

“Thank you. I really appreciate all the good work you guys did. I was kind of skeptical, because I was told it wasn’t possible. My Amazon Guy did the impossible and now I can transition to the new brand smoothly – it means a lot to us. I look forward to working with you guys on a bigger project some time soon.“

Client testimonial for My Amazon Guy

Ahmed

Amazon Seller

Amazon Brand Name Change FAQs

Need more help? Contact us with any questions or concerns

An Amazon brand name change is the process of changing the brand node on your product from one to another.

There is no impact to your listing. *Brand store needs to be build so brand name links to brand store.
In usual conditions there are zero impact to sales during the brand name change process.
There is zero impact to ads. Ads are done on the SKU level. It has nothing to do with brand. However, Brand ads “could” be slightly affected and may need to be set up again. This work is out of scope but is likely not needed. There will be no issues with Sponsored Products ads.

It depends. On average it takes 3-30 days, but can take much longer. Every case varies

There is zero impact. This is a data point and not a logistics issue.

Minimal. If there is a parentage involved, the parentage must be rebuilt and reviews may not recombine. But no reviews are ever lost. FBA inventory is untouched. Luckily, we’ve never seen pushback from Amazon on a successful brand name change. Amazon’s public policies and copy-paste support tickets claim you can’t change a brand name but this is simply not true.

More simple cases can be completed within 7 days. We pledge 10-30 days as a service level agreement.

We don’t offer a warranty, due to not being able to control Amazon’s response. But we average a 95% success rate and have a very public reputation to uphold. We would not offer this service if we didn’t have the confidence in our abilities.

To expedite the brand name change process, you will need to prepare or provide the following documents:
  • Real-world images of the product with the desired brand name and/or UPC barcode clearly visible.
  • A link to the website where the product is showcased, featuring a visible UPC barcode (not on the product but on the website itself).
  • Trademark number
  • GS1 Certificate.
Miguel R., Las Villas Designs
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I would like to thank everyone at My Amazon Guy who have been amazing to work with. Without their help I would've lost all the hard work I have put into building my brand. My reputation, my reviews, and my harfwork has been saved by them when I faced the hard task to change my brand name. The team here dedicated their time to make sure all of my products were updated with my new brand name, they constantly kept me up to date on everything, and they never left a question unanswered. I highly recommend anyone to go with them, they will not give up on you or your business.

“I am pretty independent and am able to do most Amazon things myself, so, to be honest, was not super excited to pay to fix an issue, however, when it came to changing the brand name of an existing ASIN (which had many reviews that I did not want to lose by creating a new ASIN) I hit a hard wall. I could not get Amazon to change it no matter how many times and approaches I took with their support staff. I reached out to My Amazon Guy after seeing a youtube clip stating that they knew how to do this. 

I had a conversations with the account manager and then after I decided to proceed it honestly took the team less than 10 days to have the brand name changed. I dont know how they did it, but am supper happy with the work that they did behind the scenes. I can not recommend these guys enough when you run into critical issues. “

~ Michael

5/5

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva

VICE PRESIDENT OF HUMAN RESOURCES

Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family

Kevin-Sanderson

Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons

SENIOR ACCOUNT DIRECTOR

Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 

 

In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch

BRAND DIRECTOR

Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning

IT DIRECTOR

Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez

ACCOUNT DIRECTOR

A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon

ACCOUNT DIRECTOR

Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido

CHIEF TECHNOLOGY OFFICER

Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope

FOUNDER

Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.