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Steven Pope in the News and Podcasts

Check out all of the latest updates and extensive interviews with My Amazon Guy featured in numerous news articles, radio shows, podcasts, webinars, guest spots, and much more!
Steven Pope In The News And Podcasts

Steven Pope in Canvas Rebel Magazine

“I was laid off from being a marketplace director making 200k a year. For 24 hours I wonder if I had peeked. By hour 48 I made a LinkedIn post with a new business plan to do some consulting and signed my first client for $3,000 a month within 24 hours of that post. That client is still with me 4.5 years later.”

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Steven Pope in Canvas Rebel Magazine
Steven Pope San Diego Tribune

Front Page of San Diego Tribune

Steven Pope in the news
[Steven Pope], founder of [My Amazon Guy], is an [Amazon] expert specializing in [marketing management] on the platform.
A picture showcasing Thomas as a seller on Amazon, supported by the credibility of "My Amazon Guy" marketplace.

“We will go from the bottom of the third inning and enter the top of the fourth when Thrasio goes public,” he said. “It’s inevitable they will go public the first available opportunity that allows them to get massive exposure and interest, and we will see thousands of new investors attempt to replicate the model.”

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“They’ll be hiring at least one person per million raised, so with $7.2 billion raised in the space that we know about, that’s at least 7,200 people they need to employ,” said Steven Pope, a consultant and the CEO of the seller-services firm My Amazon Guy. That’s a conservative estimate, he added.
Steven Pope interview
Steven Pope is an Amazon expert in marketing management.
Steven Pope bloomberg article

“Steven Pope, who has been selling gifts on Amazon for seven years, says he’s never been more nervous about a holiday season. Sales of his $50 “mom box” that includes a bath bomb, soaps and lotion, plunged more than 50% this Mother’s Day compared to 2021. He fears a similar drop heading into Christmas since shoppers are focused on necessities like food and gas and have less money for indulgences.

Pope, who also provides consulting services to more than 300 merchants, recently changed his marketing slogan to reflect leaner times. Before it was “We grow sales.” Now it’s “We deliver peace of mind.”

Amazon Sellers See ‘Scary’ Holiday Season as Consumers Pull Back

Steven Pope, an expert on Amazon’s operations, says fake reviews are bad news for both businesses and customers. “There’s increased competition for sellers on the platform, especially when you consider the Amazon aggregators,” he said. “About $13 billion has entered the space in the last year alone to buy Amazon brands. And then, Amazon makes that maturity go up and harder to sell on the platform. So the reason why fake reviews are showing up is because it’s really hard to sell on Amazon.” – WCNC Charlotte
Wcnc charlotte logo on a blue background for marketplace seller central management.

NBC Columbus, Ohio asked Steven Pope, Founder of My Amazon Guy to come on the air and discuss Amazon “brushing” scam.

“You see boxes show up at your house, and you’re like, ‘I didn’t order this. Where’s this coming from?’ It’s called ‘brushing,’” said Steven Pope, founder of My Amazon Guy. Pope said “brushing” is a type of scam.

Steven Pope predicts 20% price hikes on Amazon, this interview was seen by 500k households including New York City, Richmond, and Austin, Texas.

Look back to Steven Pope Reporter Days​

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Listen to Steven Pope on Your Favorite Podcast

Check out all the latest updates and extensive interviews with My Amazon Guy. Our Founder, Steven Pope, has been featured in numerous news articles, radio shows, podcasts, webinars, guest spots, and much more.

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ShawnRHenderson , 05/27/2022
5000 STARS
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I’ve used this channel countless times to answer a question about selling on Amazon! My Amazon Guys gets it!
RickContreras , 05/26/2022
Valuable Information, Amazing Podcast
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The most useful podcast for Amazon sellers, you will gain valuable and insightful information
JohnLane86 , 05/26/2022
Best and most informative Amazon podcast
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This is the best Amazon podcast you will find. Educational, informative and interesting to all who sell on Amazon.
BCSunshineAZ , 05/26/2022
I Always Learn Something New
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This is a great Podcast! I’ve been selling on Amazon since 2013 and with their ever changing landscape it’s nice to have a resource that keeps up with it all! I learn something new EVERY episode ❤️
Kevin Sanderson , 03/25/2021
Very Knowledgeable and Passionate
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Steven is very knowledgeable and passionate on the subject of selling on Amazon. I respect Steven's opinions and look to him as a reliable resource for Amazon related knowledge. Highly recommend this podcast!
minivanclan , 01/29/2021
Incredible Conversations
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Steven has a great energy on the podcast and really helps brings out the best in his guests. It’s nice when a podcast has energy and isn’t just saying the same thing over and over again on subject matter. Listen to this if you like great conversations and Amazon.
brtillis , 01/27/2021
Invaluable information
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Steven touches on every aspect of selling on Amazon and offers so much value. He gives great insight on what it's like running your own agency, too. Certainly no "guru", he preached hard work and makes no promises. Just gives you the facts and helpful tips.
Don H 11795 , 01/05/2021
Amazing depth of information and insight!
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Steven has tremendous knowledge which enables him to ask great questions and share real-world insights with the audience. Excellent podcast!!!!
TDSKJ , 12/14/2020
Excellent Podcast
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Steven’s podcast is very well done and rich with practical, actionable information from someone who has a great deal of Amazon experience and has worked on many accounts across many product categories.
Sajag Agarwal , 12/05/2020
Awesome Podcast!
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Steven is fantastic, really in depth questions and a lot of educational value! Can’t miss this podcast if you’re actively selling on Amazon
Clarisse Gomez , 10/30/2020
Awesome Podcast!!!
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Steven, host of the My Amazon Guy podcast, highlights all aspects of Amazon, Sales and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
pennypags , 08/26/2020
Great informative podcast and an awesome host
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Steven is super knowledgeable about Amazon and shares his information freely. I highly recommend this podcast!
Joshua8499 , 08/13/2020
Expert Info
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I’ve been selling on Amazon for 5 years. This podcast is worth your time. Steven is both extremely knowledgeable from hands on experience and he has expects on who drop valuable tips. My business has expanded as a result of My Amazon Guy podcast
Dewish1 , 08/06/2020
Steven Pope - Radio Personnel
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This My Amazon Guy podcast is amazing! Both from a speaker standpoint and a listener standpoint. Steven has one of the most professional podcasts in the space due to how well he navigates the conversation with amazing tonality, and engaging conversation. It’s as easy to listen to as the radio! And podcasting skills aside, the topics are amazingly insightful as well. A gold mind for Amazon Sellers 🙂
sirMoseley , 05/07/2020
Golden Nuggets for FBA Sellers
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Steven Pope from My Amazon Guy provides excellent value for established Amazon sellers. If you want to lean how to optimize your FBA business, this podcast provides some excellent tips. Steven interviews experts in their field to share their insights on a number of this from accounting to listing suspension reinstatement. Listen to this podcast and gain actionable steps to become a more successful FBA seller.
SamuelWx , 03/11/2020
Informative eCommerce Information
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Truly informative podcast from an industry leader in all things eCommerce, Amazon, Advertising, and digital marketing. Steven Pope is the real deal when it comes to Amazon, and this podcast is a great, entertaining, and free way to learn more about the ends and outs of eCommerce and Amazon sales.
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Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.