Steven Pope, an expert on Amazon’s operations, says fake reviews are bad news for both businesses and customers. “There’s increased competition for sellers on the platform, especially when you consider the Amazon aggregators,” he said. “About $13 billion has entered the space in the last year alone to buy Amazon brands. And then, Amazon makes that maturity go up and harder to sell on the platform. So the reason why fake reviews are showing up is because it’s really hard to sell on Amazon.” – WCNC Charlotte