Trademarks give you legal claim over your brand names, slogans, and logos. Trademarks are for protecting brand identity; they do not protect inventions or original works such as art or music. Trademarks give you nationwide protection for your brand. Other sellers will not be able to use your trademarked brand name or logo to sell products, unless it’s with your permission.
We highly recommend word mark. It’s easier and cleaner and best for Amazon. Sometimes Amazon will interpret a design logo mark with slightly different punctuation or spacing. But a word mark gets exact match every time.
Some companies use both a distinctive brand name and logo, so they decide to trademark both. This can be advantageous for certain brands, but both the brand name and the logo would require separate filing, which means double the fees. For this reason, many companies feel that filing a trademark for just their company name provides enough protection.
Trademarks can last indefinitely as long as you continue to use the mark in commerce. A statement of use needs to be filed 5 years after the registration of your trademark.
We run a direct-hit trademark search to make sure that your trademark is not already in use. This saves you the money and trouble of filing and being rejected for “likelihood of confusion”, meaning that your mark is too similar or even identical to an existing trademark. Please be aware that our trademark search is a direct-hit search, and not a comprehensive search.
It can take 6-9 months before your trademark is officially registered. You should receive your initial response from the USPTO within 3 months. You can speed up the process by making sure your application is accurate and responding promptly to any office actions sent to you by the USPTO. Amazon recently started allowing brands to get their brand registry faster with a Pending Trademark and you no longer have to wait until final approval.
No. You can upload to Amazon immediately. You do not need a TM to sell on Amazon. You just need the TM to get the brand registry to get access to A+ content and the brand dashboard. It is wise for you to file the TM now so that over the next few months while your items go through the supply chain you’ll have the TM quicker.