Incremental indexing
Get SEO Phase 2 with Full Service Account Management.
In this phase, we optimize your backend search terms for your Amazon listings. Listing titles and bullet points are adjusted for additional keyword inclusions, and “pink” keywords are updated – words already in the title and bullets are removed to make room for additional indexing opportunities.
- Keyword and competitor research in your category
- Hand selecting most relevant, high-converting keywords for your listings
- Following Amazon's guidelines and rules
- Improve keyword indexing
- A before and after draft for your approval
Title and bullet copy, pink keyword update
This SEO strategy builds on SEO Phase 1 and runs multiple phases for maximum indexing and keyword ranking. In this strategy, we slough off words already in the title or bullet points from the search term field.
We then find new keyword opportunities for indexing in the search term field. We also update the title and bullet points to clean them up for ideal keyword improvements.
- Carefully analyzed and selected keywords by SEO experts
- Rank organically for your keywords overtime
- Increase visibility for listings, leading to more clicks and sales
- Years of knowledge and experience on your side
How it works: title optimization
Here’s an example of how we go about improving a listing’s title to be better optimized for SEO.
How do we optimize your search terms?
We start by auditing your search terms, then use Helium 10 to identify low value terms. Afterwards, we look for common misspellings, Spanish terms, and terms that relate to your item that aren’t in your copy content yet.
What are low-value search terms?
These are words that are already in the ASIN’s title, bullet points, or description and already indexed. Superfluous words are another example, which are words that may not be recognized such as “and”, “for”, “amazing”, “new”
Any repeated keywords are safely removed and replaced with new search terms.
Why is doing this important?
We have tested this technique with hundreds of clients, and there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings.
Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google.
This is a valuable exercise that can pay significant dividends in the medium to long term.
Jones New York Compact & Foldable Travel Umbrella – Perfect Size for Small Car Umbrella w/ Automatic Open/Close Feature – Heavy Duty, Lightweight, Weatherproof, Wind Resistant – 2 Pack (Magenta/Teal)
Jones New York Elegant and Fashionable Women’s Folding Umbrella – Portable, Weatherproof, and Spacious – Professional Style Gear for Today’s Modern Women – 42” in Coverage – 2 Pack Set (Magenta/Teal)
Win on Amazon, dominate Amazon SEO
Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.
Best-in-class keyword tools
We use tools like Helium 10’s Cerebro to find top keywords, analyze competitors, and optimize your Amazon listings.
Optimized backend for more clicks
Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.
Focus on visibility, not rank
Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.
Strategic keyword repetition
Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.
Frequently asked questions
Over five years of SEO experience
With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings.
Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.
Our proven 4-phase SEO strategy:
- Phase 1 - Maximize Indexing
- Phase 2 - Incremental Indexing
- Phase 3 - Strike Zone Keywords
- Phase 4 - Market Share Indexing
Hear it from people we've helped
See how we’ve helped clients reach their full potential and solved their Amazon problems.
Posted August 23, 2023
2 Reviews
High Impact Backed by Expert Knowledge
I hired my MyAmazonGuy to help grow our established Amazon account. The MAG team met with me weekly, and communicated updates almost daily of all the various things they were doing to improve sales.
Their knowledge of Amazon is first class, and the level of service can’t be beat.
Date of experience: August 23, 2023
- Exceeded my expectations
“I was impressed with their approach to being open and honest about their process.”
- Peace of mind
“It”s been fantastic… Allows me to not worry about issues knowing that it will be taken care of sometimes very quickly.”
- Stress relieved
“They’ve taken over and our salves have increased substantially. I’m very impressed with the results they’ve given us.”
FREE SEO phase 1 best practices
Complete the form below to get our SEO Phase 1 Amazon SEO guide for free. This guide is a great first step to improving SEO for your listings on Amazon.
