Advertising Audit
Looking to increase the effectiveness of your campaigns? Or understand why they’re not performing the way you want? Then you’ll need an Advertising Audit. Advertising audits will help get your campaigns back in shape or hold your advertising agency or manager accountable.
250+ Advertising Accounts Managed
Amazon Advertising
Amazon AdvertisingAdvertising Audit Services Includes:
- In Depth SKU Analysis
- Ad Spend Breakdown
- Eliminate Non-Performing Keywords
- Missed Opportunities
- Ad Type Check (Running all types and targets?)
SKU Analysis
See exactly how many ad dollars go to each SKU. You’ll also get insight into how well an SKU is performing and whether or not it yields a successful ROI. With this information in your toolkit, you’ll be able to plan more accurately for your advertising strategies and optimize your campaigns.
Ad Spend Breakdown
To ensure ads aren’t being displayed for irrelevant searches, keyword targets need to be adjusted. We’ll shift the focus to what we call AAA relevant keywords: highly relevant keywords that impact your ranking efforts. Shifting our focus here will rein in ACOS that may otherwise be thrown away.
Eliminate Non-Performing Keywords
Any keywords that don’t bring in impressions, sales, or clicks should be paused. It’s the most effective way to cut down on your ad spending. We’ll inspect click-through rates, with a target CTR of over 1%. Any keyword with over our standard minimum 10 clicks and a CTR of below 1% and no sales won’t make the cut.
