Your Amazon brand store, done right

Your homepage is often the first stop for customers exploring your brand. It should be designed for easy shopping, showcasing trending and best-selling products to drive conversions.

On the product detail page, click the hyperlinked "Visit the (brand name) store"

No, they are not the same. An Amazon Brand Store is fully customizable to reflect a seller’s brand, while a storefront is not. Learn more about the key differences in this article.

Go to your Seller Central Dashboard → Stores → Manage Stores → Select your store → Click See Insights (if available). This will show key performance metrics like visitors, sales, and unit orders.

A strategic layout ensures high-demand products are front and center, makes it easy for shoppers to add to cart, and encourages cross-selling of related items.

In effective Brand Store includes:

• A clear and compelling banner featuring your brand name and product offerings.

• A well-crafted meta description to improve discoverability and encourage clicks.

• Multiple subpages for different product categories to mimic a real website experience.

• Engaging videos, such as unboxings, to increase conversions.

• Optimized social posts that reinforce brand messaging and appear in your store.

• Follower engagement tools that allow you to market directly to potential customers.

Your Brand Store’s meta description is indexed by Google, meaning it can help your store rank for branded and non-branded keywords. By optimizing your meta description with high-intent keywords, your store can appear in top search results, bringing more organic traffic to your listings.